Best Webinar Software for Reporting & Analytics

Data and analytics drive today’s business world. According to MicroStrategy, 59% of organizations worldwide already used big data analytics as part of their business strategy, with 65% increasing analytics spending in 2020 alone. With companies and businesses now having access to more data about their target customers than before, the market has become very competitive.

Data analytics has also grown to be more critical in virtual events and webinars. Online events can offer you access to way more attendees than an in-person event, providing valuable opportunities to gather data. With the ability to understand your customers better from each webinar, you can improve the quality of your marketing and propel your business faster toward its goals.

But how do you find webinar software with great analytics tools? We’ve got you covered. We consulted with industry experts and performed extensive market research to determine the best webinar software for this criterion.

Why Reporting & Data Analytics Are Essential for Virtual Events

Data analytics is not just a rising trend. Businesses that dig into their data are finding new ways to optimize their business operations and obtain better results. Here’s how reporting and data analytics help you and your virtual events:

Optimize the experience

The best way to understand your audience's needs is to learn from them. Event data analytics and reporting help you find out what sessions your attendees are most attracted to so that you can pay more attention to those in your future events. Next to data that shows you which sessions and times are the best performing ones, you can also check at which point most people leave your event. This will give you the perfect opportunity to enhance the experience of your next webinar by adjusting the parts that lead to the most bounces.

Ups your marketing

Marketing is always better when you understand your buyers’ persona. Webinars provide an excellent opportunity to find out what your attendees are interested in, so you can optimize your marketing campaign to suit these insights. If, for example, most of your attendees registered for your event from the link you posted on LinkedIn, you’d know to target more of your ad budget to LinkedIn.

Improves your conversion rate

With event data, you can optimize your events to drive more sales. By understanding your audience, you can create more relevant content, enhancing trust and confidence in your products.

Drives cost down

Using analytics can be used for better targeting to reach your customers and spend less on advertising by focusing on the audience that is most likely to convert.

What Makes the Best Webinar Software for Reporting

To determine what makes a webinar software solution excellent in terms of reporting and analytics, we analyzed the whole market and evaluated the following points with their respective weights on the ranking:

Analytics

With data analytics, media company Netflix saves over $1 billion in content spending. While you may not be in the billions with your company, you still want to generate more revenue, and analytics are a great starting point to find out where your opportunities are. Webinar software with great insights can help you to effectively improve your events, which is why we evaluate this with the highest weight.

Contacts

With the contacts functionality, keeping in touch with your attendees is easier. The contacts functionality allows you to view and export all registered attendees from a single place, so keeping a handle on everyone is seamless. With this data, you can do a lot – run ad campaigns, add contacts to your CRM, share event content and do a lot more to nurture your leads.

Source tracking

Source tracking is an important feature for businesses with active marketing campaigns. With the source tracking feature, you can see the source of event registrations in real-time and understand how well the buzz about your event is doing in multiple places. This helps you see where the event hype is growing, so you can focus more on your marketing efforts there. Whether it’s via email that 65% of your attendees are coming from or specific social media channels that have a large impact, in any case, knowing where your audience is coming from will give you the chance to double down on them in the future.

Data export

With the data export functionality, you are not only bound to your webinar software when reviewing and working with your data. Data exports allow you to take data from your events to integrate them into your database or transform the data, which you can then use for deriving deep insights to aid your business.

10 Best Webinar Software for Reporting & Data Analytics

How to Choose a Webinar Software with Great Reporting Tools

Choosing a webinar software with excellent analytics tools might seem difficult, but there are ways to get around it. To avoid getting overwhelmed, we recommend looking at the overall picture. When you’ve found webinar software with all the reporting and analytics features you want, you can compare multiple tools to see how they stack up in the bigger picture.

Look at their features, pricing, and other attributes to ensure which total package is the most attractive to you overall. Be precise about what is important for your business and what can be missed. To see the overall best webinar software among all criteria we evaluated you can visit this page.

Whatever stage you’re at in the search process, our tools can help you find the software solution you want. If you’d like a webinar software tool that meets your tailored needs regarding features, analytics, and other attributes, our Finder Tool is there to help you with that. You can also check out our Comparison Tool to make that final choice between the solutions that you are considering.