10 Best Webinar Software in 2023

Whether you're pitching a service, hosting a demo to introduce customers to a product or organizing in-house virtual meetings for your team, we can all agree that webinars can be used for many purposes. As a business or sales lead, you want a webinar software that meets your needs in functionalities, usability, pricing, and other criteria – simply, the best webinar software.

However, with tons of solutions on the market, each with a unique offering, making that choice can be challenging. In the following, we’ll look at the criteria that make the best webinar software so that you can make a great choice for your business.

What is Webinar Software?

Webinar software enables businesses to reach out to their customers and team. It allows you to educate potential clients, sell products or services, hold meetings, presentations, product demos, live events, conferences, or workshops online. You can interact with clients and potential customers in real-time, share files, and get valuable data from them.

Webinar software is a strong tool for multiple reasons, whether you’re hosting one for internal communication or an audience of clients or business partners. Here are a few reasons why webinar software is so impactful:

Real-time interaction

In today’s world of rapid communication media, nothing beats interactions with a fellow human in real-time. With webinar software, you can establish a better connection with your audience, receive interactive feedback, and build loyalty. Real-time interaction also helps you better communicate the company image to new customers and clients, as a webinar's overall mood and direction provide a good idea of your company’s focus.

Essential for reaching remote teams

16% of companies worldwide are fully remote, and the number is growing. As a team lead directing staff in multiple locations, keeping track of everyone individually may be challenging. That’s why webinar software can help you to reach all your team members easily to interact with everyone simultaneously to update everyone, especially if your team is large.

Enhances flexibility

Webinar software offers more flexibility to you and your business. With these solutions, you’re never worried if potential clients are several thousand miles across the globe or down the corner from the company’s offices; there’s always a way to reach them. Additionally, it lets you interact with customers on their own terms, helping them stay in control. With webinars, you can also interact with a broader audience of your clientele, improving the quality of feedback.

Improved communication

If a picture is worth a thousand words, then a live video conferencing session complete with annotated slides, charts, and pictures is worth a lot more. Webinar software makes it easier for attendees to understand important information. Since live webinars are in real-time, attendees can ask questions and get answers instantly, helping them to understand the point of every communication easily and more clearly. And if you are running an automated webinar that you prerecorded, it allows you to collect questions and answer them by reaching out to people or addressing them in future webinars.

Cost-effective

Webinar software makes your marketing efforts, sales processes, or meetings more effective and cheaper. Webinar software can be used to raise attention, qualify leads, or educate your team without having to repeat yourself over and over again. On top of that, event organizers and attendees do not need to travel anywhere and set up the location. It reduces the cost for everyone and saves the business money. This is especially useful for businesses with clients and team members worldwide.

What Makes the Best Webinar Software?

In our research, we consult with leading industry experts, analyze thousands of user data, and assess numerous solutions to determine what is essential in a great webinar software offering. From our research, we have determined that the following criteria are the most essential for the best webinar software:

Features

As a business owner or team lead, this is one of the first aspects to look out for in webinar software solutions. With a comprehensive suite of features, you can add more energy to your webinars and derive better value. While the exact features that will be important to you will vary between businesses, it’s important to look out for key elements when choosing a webinar solution. You can visit this page if you’d like to know more about the specific features we looked at when determining the best webinar software.

Pricing

The pricing of a software solution will always be an important factor when choosing a software solution for your business. After all, one of the goals of using software is to keep costs down. The pricing criterion is even more critical for small and medium-sized businesses, which may have a relatively small budget for software.

Want to know how we consider this criterion in our assessments? Visit this page to learn more.

Usage

A webinar software with all the best features but high limitations will always be challenging to use, decreasing its value for your business. Because of this criterion's importance, it's in our assessment at a significant 20% of the score. The usage criterion assesses the depth of access options and numerical limitations for your webinar and team usage. Visit this page to learn more about what we consider for this criterion.

Engagement

According to a study by Zippia, only 40% of webinar attendees watch the entire event.

Say you’re organizing an event where you want to share critical information. In that case, it’s important to engage the audience effectively so that attendees don’t miss out. That’s why engagement tools are an essential aspect of webinar software.

Engagement functionalities allow you to keep your audience engaged and ensure that they understand key information via polls, chats, surveys, or question-and-answer sessions. Explore this page to find out more about the engagement features we consider.

Reporting

In today’s world driven by data analytics, being able to derive insights from your webinars is an important advantage. Excellent webinar tools allow you to see how much value you and your attendees derive from your webinars, from being able to track engagement through in-built analytics tools. Our reporting criterion also assesses how well webinar software allows you to use webinar data for sales and other business purposes.

Want to learn more about how we evaluate webinar software solutions that help you do more with data from your webinars? You can explore it all here.

Integrations

Integrations are a great way to streamline processes and save time while working on tasks that require multiple software. A great webinar software allows you to integrate your favorite tools to improve your webinars even further.

With several software integrations available, determining which integrations to include can seem like a hurdle. Visit this page to see which integrations to look out for and how we factor this criterion into our evaluation.

Support

With a virtual event or webinar hinged on equipment and software working soundly, having great support is essential. Technical challenges are a minus to any webinar and require fast help. That’s why it’s important to consider this criterion when choosing webinar software.

Each provider offers different ways to get in contact, different availability hours, and, most importantly, different quality and responsiveness of support. The best one for your business will depend on your specific needs. If you’d like to see a detailed explanation of how we assess webinar software on this criterion or find out more about how to evaluate a webinar software’s support, you can visit this page.

Ease of Use

Regarding ease of use, the best webinar software has the mildest learning curve. As a team lead or business owner, you don’t want webinar software that stresses out yourself or attendees when using it. Software that’s easy to use provides you and your attendees with a smooth and seamless experience. Learn more about it here.

The 10 Best Webinar Software

How to Choose the Best Webinar Software for Your Needs

We’ve looked at the factors to consider when choosing the best webinar platform for your business. While choosing a webinar software for you can seem tough, we can give you a few tips to help.

First, you’ll need to determine which webinar software functionalities are essential for your business. If you’re a company that hosts live virtual events with a massive audience, you probably want to look for different features compared to a marketer that only runs on-demand webinars for his service. On the other hand, a business looking for webinar software for a team of data analysts will look for a solution with screen-sharing and document-sharing tools only. Make sure to know what you need and how important each part is to you.

When you’ve determined which tools and functionalities are indispensable, you can assess webinar software offerings to determine the best ones for your business. You can use our best picks above and the specific sub-categories we provide or use our Finder Tool to find webinar software that meets your needs exactly.

If you are standing between providers, you can compare them to see which one best fits your business needs. Check our Comparison Tool to look at multiple options for webinar software side by side. Don’t shy away from testing software solutions just before you make your final pick, either. Great webinar software is a long-term investment for your business, so don’t hesitate to try a couple of them out before going all in.