Best Cheap Social Media Management Tools

Building up your social media presence is easy enough with just one or two accounts, but managing different brands and online personas can get confusing. Social media management tools have since come into the scene with the ability to handle multiple accounts, schedule posts, generate analytics, and so much more for your brand.

But no one wants to pay an arm and a leg for a tool that’s meant to reduce the stress of managing social media platforms in the first place. That’s why some software have begun introducing their suite of tools by offering low entry costs and relatively affordable plans. Throughout our review process, we’ve identified what makes a social media management tool the best in class in terms of affordability so that you can get the most out of your dollar.

What Makes the Cheapest Social Media Management Tool?

Social media management tools come with a variety of features to help you manage your online presence. But with more and more premium services cropping up, it’s likely that these same providers won’t be offering their services for free (at least not without restrictions).

As such, software vendors have created different pricing plans, and even include free plans to better introduce their tools to the potential user. We’ve analyzed each platform based on their overall affordability by scoring the pricing of each plan and merging it together in a score that is just as meaningful for small businesses as for large social media agencies.

To evaluate the prices of the providers and to see which solutions are the cheapest, we have created our pricing score with the following weightings.

As you can see, our score spans two factors. On the one hand, we have the entry price, which refers to the minimum amount due for each provider's rate. Here we evaluate how high the standard price of each plan is compared to the overall landscape. The second factor relates to the price per social media account. This allows us to determine how the providers' rates scale with increasing accounts.

Together, this gives us a score that is indicative of both the scaling of a tool and the barrier to entry. For example, if a provider offers an infinite number of social media accounts at a fixed price, then we can still differentiate through the base price how high the price is compared to other providers with a similar offer. On the other hand, this also allows us to determine whether providers with low entry prices are really still that cheap when viewed in terms of the number of accounts.

If you are interested in the best free plans that some providers offer, make sure to check them out here.

10 Best Cheap Social Media Management Tools

How to Choose an Affordable Social Media Management Tool

There are many different factors you’ll want to consider when picking a social media management tool that is cheap but still allows you to do everything that you need to be doing. We recommend creating a list of priorities regarding features and check our list at the top to see if the top providers include all features that you require to manage your social channels.

A good practise is more furthe make use of the free trials or plans that some providers offer. This gives you the opportunity to get a feeling for each platform and settle with the one you prefer the most. Another good tip is to fully commit to a tool and use annual pricing (if available) instead of monthly pricing to save an additional portion of the cost.

If you are interested in seeing the overall best social media management tools, including the pricing as a weighted criterion, make sure to check them out here. We also offer Comparison Tool to see how each providers differs and a Finder Tool to help you find the best software for your personal needs.