Easiest to Use Social Media Management Tools

While some social media management tools may have a wide array of functions, not all will be immediately accessible to the average user. The more advanced social media management tools are, the harder it gets to control them.

That’s why, throughout our research, we’ve reviewed more than 40+ platforms to see which social media management tools have found that balance of tool complexity and ease of use. We’ve identified different attributes that can help us properly determine the ease of use of one platform in comparison to others and tested each platform to create a score.

What Makes an Easy to Use Social Media Management Tool

Understanding what makes a specific social media management tool “easy” to use has a lot of subjectivity attached to it from the get-go. While one tool may seem incredibly simple for someone who’s had experience working with other social media management tools in their career, it can seem the opposite for someone just beginning to dabble in these types of software.

But subjective answers can still shed light on a software’s overall ease of use when analyzed in relation to other’s experiences as well. As we reviewed the different social media management tools, we also spent time analyzing user feedback and performed standardized tests to see and score all the good and bad aspects of each tool.

A good social media management tool will have a robust set of features and functions that keep you up to speed with whatever is happening across your different accounts. And the best tools make it simple to understand how to manage and execute one feature after another with as little guidance as possible.

In areas where you do need assistance, the easiest platforms also have good guides that aim to teach you how to navigate, use, and ultimately leverage all their features for the benefit of your social media accounts. And others have simply perfected their navigation to make things self-explanatory.

At the top of this page, you see the easiest-to-use social media management tools based on the combining factors of real customer reviews and our tests that we used to score how intuitive the navigation and performing basic tasks are.

10 Easiest to Use Social Media Management Tools

How to Choose an Easy Social Media Management Tool

A big factor in choosing the easiest social media management tool is assessing your own understanding of the social media landscape and what you aim to get out of the tool itself. If you’ve been working with social media management tools for a while and are planning some pretty standard social media efforts, then any tool will likely feel easy to use for you.

However, as a beginner that has never used software for social media management, it can be very different. Keep in mind that more comprehensive software usually comes with a steeper learning curve due to more features to control. If you need many advanced features, then the ease of use is probably less likely to be as important for you, compared to someone that only requires scheduling a few posts in advance. If the latter applies to you, then it makes sense to choose a tool from above.

However, besides the ease of use, there are many other aspects to check for. We recommend visiting our overall Best Picks to see which of the different social media management are strongest throughout. You can also use our Finder Tool to narrow down your search to one provider we’d recommend you use.