Easiest to Use Social Media Management Tools

Social media management tools can be complex at times, that’s why we’ve tested 40+ software platforms to identify which ones are the easiest to use.

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Ease of Use

Entry Price
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$9/month

Postly

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Rank 1

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Focused on simplicity and efficiency, Postly is a streamlined tool for content scheduling and management, perfect for small businesses and solo entrepreneurs.

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9.7/10
Ease of Use
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8/10
Support
Show details
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Pricing
Plan 1
$9
Plan 2
$19
Plan 3
$29
Free Plan
Yes
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Support
Email
Yes
Chat
No
Phone
Yes
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Posting & Scheduling
No. of Accounts
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10
Scheduling Posts
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Yes
No. of Scheduled Posts
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Unlimited
Calendar View
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Yes
Link Shortening
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Yes
Post Boosting
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No
Approval Workflows
info
Yes
Image Editor
info
Yes
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Monitoring
Users
info
1
Review Management
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No
Social Inbox
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No
Analytics
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No
Campaign Management
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Yes
Audience Analysis
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No
Roles & Permissions
info
Yes
Mobile App
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Yes
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Platforms
Facebook
Yes
Instagram
Yes
TikTok
Yes
Twitter
Yes
LinkedIn
Yes
Pinterest
Yes
Google My Business
Yes
Youtube
Yes
Flickr
No
Reddit
Yes
Tumblr
No

Pros

  • Unlimited team members

  • Unlimited scheduled posts

  • Tagging, Hashtags and Emojis

  • Schedule Recurring Post

Cons

  • Does not offer audience analysis

  • Cannot see or reply to messages across various social channels

  • Cannot manage reviews

Entry Price
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$39/month

Vista Social

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Rank 2

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Vistasocial shines with its wide range of features and effective pricing for multi-platform management, making it ideal for businesses managing their own accounts and small agencies that manage client accounts.

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9.6/10
Ease of Use
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7.6/10
Support
Show details
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Pricing
Plan 1
$39
Plan 2
$79
Plan 3
$149
Free Plan
Yes
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Support
Email
Yes
Chat
No
Phone
Yes
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Posting & Scheduling
No. of Accounts
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8
Scheduling Posts
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Yes
No. of Scheduled Posts
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Unlimited
Calendar View
info
Yes
Link Shortening
info
Yes
Post Boosting
info
No
Approval Workflows
info
Yes
Image Editor
info
Yes
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Monitoring
Users
info
1
Review Management
info
Yes
Social Inbox
info
Yes
Analytics
info
Yes
Campaign Management
info
No
Audience Analysis
info
Yes
Roles & Permissions
info
Yes
Mobile App
info
Yes
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Platforms
Facebook
Yes
Instagram
Yes
TikTok
Yes
Twitter
Yes
LinkedIn
Yes
Pinterest
Yes
Google My Business
Yes
Youtube
Yes
Flickr
No
Reddit
No
Tumblr
No

Pros

  • Offers smart publishing to automatically post content from specific sources

  • Includes social listening to track mentions and analyze conversations about your brand

Cons

  • Does not support campaign management

  • Does not support post boosting and other ad management features

  • No flexibility to add extra profiles except for the enterprise plan

Entry Price
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$19/month

FeedHive

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Rank 3

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Utilizing AI to optimize post timing and content, FeedHive is a smart choice for individuals and businesses aiming to maximize their social media impact.

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9.4/10
Ease of Use
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9.9/10
Support
Show details
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Pricing
Plan 1
$19
Plan 2
$29
Plan 3
$99
Free Plan
No
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Support
Email
Yes
Chat
Yes
Phone
Yes
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Posting & Scheduling
No. of Accounts
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4
Scheduling Posts
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Yes
No. of Scheduled Posts
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30
Calendar View
info
Yes
Link Shortening
info
Yes
Post Boosting
info
No
Approval Workflows
info
No
Image Editor
info
Yes
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Monitoring
Users
info
1
Review Management
info
No
Social Inbox
info
No
Analytics
info
Yes
Campaign Management
info
Yes
Audience Analysis
info
Yes
Roles & Permissions
info
Yes
Mobile App
info
No
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Platforms
Facebook
Yes
Instagram
Yes
TikTok
No
Twitter
Yes
LinkedIn
Yes
Pinterest
Yes
Google My Business
No
Youtube
No
Flickr
No
Reddit
No
Tumblr
No

Pros

  • Always go back in history and find previously posted tweets. This enables you to easily recycle good content from the past

  • Access FeedHive's AI-generated inspiration templates and avoid writer's block

  • Plug your products as a follow-up comment in your best performing posts using advanced event-driven posting behavior

  • FeedHive's AI will help you generate relevant hashtags for your content

Cons

  • Cannot see and replies to the messages across various social channels

Entry Price
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$25/month

Onlypult

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Rank 4

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Catering to social media managers and agencies, Onlypult specializes in posting and analytics, ideal for managing numerous clients and accounts.

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9.4/10
Ease of Use
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9.9/10
Support
Show details
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Pricing
Plan 1
$25
Plan 2
$35
Plan 3
$65
Free Plan
No
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Support
Email
Yes
Chat
Yes
Phone
Yes
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Posting & Scheduling
No. of Accounts
info
5
Scheduling Posts
info
No
No. of Scheduled Posts
info
Unlimited
Calendar View
info
Yes
Link Shortening
info
No
Post Boosting
info
Yes
Approval Workflows
info
No
Image Editor
info
Yes
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Monitoring
Users
info
1
Review Management
info
No
Social Inbox
info
No
Analytics
info
Yes
Campaign Management
info
Yes
Audience Analysis
info
Yes
Roles & Permissions
info
No
Mobile App
info
Yes
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Platforms
Facebook
Yes
Instagram
Yes
TikTok
Yes
Twitter
Yes
LinkedIn
Yes
Pinterest
Yes
Google My Business
Yes
Youtube
Yes
Flickr
No
Reddit
Yes
Tumblr
Yes

Pros

  • In-built image editor

  • In-built video editor

  • Create multiple links and micro landing pages to increase sales and manage your social media traffic

  • Track mentions of your brand to manage your reputation and find new customers

Cons

  • Cannot manage user permissions to give different levels of access to different users

  • Cannot see and reply to messages on Facebook, Instagram, Twitter, LinkedIn, TikTok

  • Cannot manage reviews across different channels

Entry Price
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$15/month

Publer

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Rank 5

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Publer stands out for its ability to schedule and recycle social media posts, making it a time-saving tool for businesses managing multiple accounts.

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9.4/10
Ease of Use
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6.9/10
Support
Show details
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Pricing
Plan 1
$15
Plan 2
$28
Plan 3
-
Free Plan
No
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Support
Email
Yes
Chat
No
Phone
Yes
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Posting & Scheduling
No. of Accounts
info
3
Scheduling Posts
info
No
No. of Scheduled Posts
info
Unlimited
Calendar View
info
Yes
Link Shortening
info
Yes
Post Boosting
info
No
Approval Workflows
info
Yes
Image Editor
info
Yes
icon
Monitoring
Users
info
1
Review Management
info
No
Social Inbox
info
No
Analytics
info
No
Campaign Management
info
No
Audience Analysis
info
Yes
Roles & Permissions
info
Yes
Mobile App
info
Yes
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Platforms
Facebook
Yes
Instagram
Yes
TikTok
Yes
Twitter
Yes
LinkedIn
Yes
Pinterest
Yes
Google My Business
Yes
Youtube
Yes
Flickr
No
Reddit
No
Tumblr
No

Pros

  • Instagram feed preview

  • Design with Canva Use Canva right within Publer and schedule your newly created designs in just a few clicks

  • Built-in photo editor

Cons

  • Does not offer review management to manage reviews across various social channels

  • Does not allow post boosting

  • Cannot manage inbox

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  • Our ranking considers every plan that providers offer. We evaluate each plan independently and then use a weighted calculation model to determine an overall score for each provider.

While some social media management tools may have a wide array of functions, not all will be immediately accessible to the average user. The more advanced social media management tools are, the harder it gets to control them.

That’s why, throughout our research, we’ve reviewed more than 40+ platforms to see which social media management tools have found that balance of tool complexity and ease of use. We’ve identified different attributes that can help us properly determine the ease of use of one platform in comparison to others and tested each platform to create a score.

What Makes an Easy to Use Social Media Management Tool

Understanding what makes a specific social media management tool “easy” to use has a lot of subjectivity attached to it from the get-go. While one tool may seem incredibly simple for someone who’s had experience working with other social media management tools in their career, it can seem the opposite for someone just beginning to dabble in these types of software.

But subjective answers can still shed light on a software’s overall ease of use when analyzed in relation to other’s experiences as well. As we reviewed the different social media management tools, we also spent time analyzing user feedback and performed standardized tests to see and score all the good and bad aspects of each tool.

A good social media management tool will have a robust set of features and functions that keep you up to speed with whatever is happening across your different accounts. And the best tools make it simple to understand how to manage and execute one feature after another with as little guidance as possible.

In areas where you do need assistance, the easiest platforms also have good guides that aim to teach you how to navigate, use, and ultimately leverage all their features for the benefit of your social media accounts. And others have simply perfected their navigation to make things self-explanatory.

At the top of this page, you see the easiest-to-use social media management tools based on the combining factors of real customer reviews and our tests that we used to score how intuitive the navigation and performing basic tasks are.

10 Easiest to Use Social Media Management Tools

How to Choose an Easy Social Media Management Tool

A big factor in choosing the easiest social media management tool is assessing your own understanding of the social media landscape and what you aim to get out of the tool itself. If you’ve been working with social media management tools for a while and are planning some pretty standard social media efforts, then any tool will likely feel easy to use for you.

However, as a beginner that has never used software for social media management, it can be very different. Keep in mind that more comprehensive software usually comes with a steeper learning curve due to more features to control. If you need many advanced features, then the ease of use is probably less likely to be as important for you, compared to someone that only requires scheduling a few posts in advance. If the latter applies to you, then it makes sense to choose a tool from above.

However, besides the ease of use, there are many other aspects to check for. We recommend visiting our overall Best Picks to see which of the different social media management are strongest throughout. You can also use our Finder Tool to narrow down your search to one provider we’d recommend you use.

Janie S.

Janie S.

Updated: Mar 31, 2024

I make sure that companies don't forget who they are and what they stand for. Social media marketing is more than posting a vivid picture or video every now and then. Consistency and strategy are the drivers of any successful brand.

FAQ

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