Best Free Social Media Management Tools

Social media management is a booming topic that many marketers are utilizing to their benefit. Some of the biggest organizations now are using different platforms to help consolidate their efforts and create a more organized and structured social media presence. But not all of us have the budgets and the bandwidth to maintain such a robust toolset.

That’s why some of the best social media management tools have begun offering their services for free. We will dive into how we reviewed dozens of platforms to see which ones have the best free forever plans.

What Makes the Best Free Social Media Management Tool

Being on the internet has made us accustomed to the utilization of different products and services for free. This rings especially true for social media, where we are given the capability to post and connect with people all around the world, usually at no out-of-pocket cost. But coordinating and consolidating the different capabilities of these different platforms is not a simple task.

Despite how simple social media platforms are for most users, their conditions in use, including media properties and maximum text length, can be very different from each other. That’s exactly why some of the best brand leads utilize social media management tools to better create a more streamlined experience from one place - a social media management tool. To better introduce these tools to the uninitiated user, some of the best companies have introduced free versions of their software in order to showcase the difference their platform has to offer.

These free versions usually have the base features necessary to manage a few social media channels with different functionalities. When we talk about free plans we don’t mean any timed trials but plans that can be used on a regular basis without ever having to pay for them. As such, our research into the many different social media management tools has a free plan analysis included and follows the same scoring we use for our overall Best Picks. There is just one twist - we exclude the paid plans from our ranking system.

10 Best Free Social Media Management Tools

How to Choose the Best Free Social Media Management Tool for Your Needs

Choosing the best free social media management tool comes down to one thing, your requirements. Make sure to be precise about what you need a tool to do for you, and then exclude the ones that are too limited in use. However, there is a chance that all tools are not include everything you need.

To get a better sense of which software platforms you should be looking at to better manage your social media efforts, check out our overall Best Picks to see a holistic overview of the best ones in the market today, which also considers their value for money. You can also use the Comparison Tool to better understand how one platform might be better than another in some respects and our Finder Tool to help you lock in a specific software suite based on your needs.