Best Free Social Media Management Tools
We have evaluated 40+ providers to summarize the best free social media management tools in the following list.
Free
Socialchamp
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Socialchamp excels in providing a user-friendly platform for scheduling, analytics, and automation, suitable for businesses and individuals alike.
Postly
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Focused on simplicity and efficiency, Postly is a streamlined tool for content scheduling and management, perfect for small businesses and solo entrepreneurs.
In top 3 for
Pros
Unlimited team members
Unlimited scheduled posts
Tagging, Hashtags and Emojis
Schedule Recurring Post
Cons
Does not offer audience analysis
Cannot see or reply to messages across various social channels
Cannot manage reviews
Tailwind
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Tailwind is a specialized tool for Pinterest and Instagram, offering unique features like smart scheduling and analytics, ideal for visual-focused brands.
In top 3 for
Pros
Unlimited Post Designs
Unlimited Tailwind Communities
Smart.bio Custom Link
Unlimited Email Contacts
Cons
Does not offer audience analysis
Does not support campaign management
Cannot manage inbox
Cannot manage reviews across various social channels
Does not allow boosting posts
Vista Social
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Vistasocial shines with its wide range of features and effective pricing for multi-platform management, making it ideal for businesses managing their own accounts and small agencies that manage client accounts.
In top 3 for
Pros
Offers smart publishing to automatically post content from specific sources
Includes social listening to track mentions and analyze conversations about your brand
Cons
Does not support campaign management
Does not support post boosting and other ad management features
No flexibility to add extra profiles except for the enterprise plan
- Our ranking considers every plan that providers offer. We evaluate each plan independently and then use a weighted calculation model to determine an overall score for each provider.
Social media management is a booming topic that many marketers are utilizing to their benefit. Some of the biggest organizations now are using different platforms to help consolidate their efforts and create a more organized and structured social media presence. But not all of us have the budgets and the bandwidth to maintain such a robust toolset.
That’s why some of the best social media management tools have begun offering their services for free. We will dive into how we reviewed dozens of platforms to see which ones have the best free forever plans.
What Makes the Best Free Social Media Management Tool
Being on the internet has made us accustomed to the utilization of different products and services for free. This rings especially true for social media, where we are given the capability to post and connect with people all around the world, usually at no out-of-pocket cost. But coordinating and consolidating the different capabilities of these different platforms is not a simple task.
Despite how simple social media platforms are for most users, their conditions in use, including media properties and maximum text length, can be very different from each other. That’s exactly why some of the best brand leads utilize social media management tools to better create a more streamlined experience from one place - a social media management tool. To better introduce these tools to the uninitiated user, some of the best companies have introduced free versions of their software in order to showcase the difference their platform has to offer.
These free versions usually have the base features necessary to manage a few social media channels with different functionalities. When we talk about free plans we don’t mean any timed trials but plans that can be used on a regular basis without ever having to pay for them. As such, our research into the many different social media management tools has a free plan analysis included and follows the same scoring we use for our overall Best Picks. There is just one twist - we exclude the paid plans from our ranking system.
10 Best Free Social Media Management Tools
How to Choose the Best Free Social Media Management Tool for Your Needs
Choosing the best free social media management tool comes down to one thing, your requirements. Make sure to be precise about what you need a tool to do for you, and then exclude the ones that are too limited in use. However, there is a chance that all tools are not include everything you need.
To get a better sense of which software platforms you should be looking at to better manage your social media efforts, check out our overall Best Picks to see a holistic overview of the best ones in the market today, which also considers their value for money. You can also use the Comparison Tool to better understand how one platform might be better than another in some respects and our Finder Tool to help you lock in a specific software suite based on your needs.
Janie S.
Updated: Oct 25, 2024
I make sure that companies don't forget who they are and what they stand for. Social media marketing is more than posting a vivid picture or video every now and then. Consistency and strategy are the drivers of any successful brand.
FAQ
Can I try out a tool before committing to a platform?
Not every social media management tool offers a free version of their platform that also stays free forever. However, most of them offer a free trial if no free forever version is available. This allows you to try the software for usually 7 to 14 days for free to get a feel for the platform and decide on which one you prefer the most.
How can I manage my social media for free?
Technically, most robust social media platforms (like Facebook, Instagram, and Tiktok) have in-built tools that can allow you to analyze and study the different performance measures that your posts generate. Some also allow you to schedule posts. What social media management tools provide is a way to consolidate all that data and more features into one platform for you to analyze and easily generate insights from. While you can go the fully free route and study each platform individually, having a fully holistic view of your completely managed online presence can help you strategize better for the short and long run. Picking the most generous social media management tool will let you do exactly that for a couple of social channels for free.
Do I need a credit card to use a free tool?
No, typically, you don’t need to submit any payment method to use free plans of social media management tools. But there are also providers that only offer free trials, which sometimes require a payment method so they can bill you right after the trial period has ended. Fortunately, here too, most providers tend not to require a payment method, and the trial simply ends after the period without an obligation to pay after.