Best Free Social Media Management Tools

We have evaluated 40+ providers to summarize the best free social media management tools in the following list.

Comparison Tool

Add multiple providers and compare them side by side to see their differences.

Finder Tool

Answer a few questions about your needs and receive a personalized recommendation.

Free

Entry Price
info
$29/month

Socialchamp

star
Rank 1

Add to compare

ok

Schedule, organize, and analyze multiple social accounts & manage their conversations using ONE social media management tool

icon
8.8/10
Ease of Use
icon
7.6/10
Support
Show details
icon
Pricing
Plan 1
$29
Plan 2
$99
Plan 3
Custom
Free Plan
x
icon
Support
Email
x
Chat
x
Phone
x
icon
Posting & Scheduling
No. of Accounts
info
12
Scheduling Posts
info
x
No. of Scheduled Posts
info
Unlimited
Calendar View
info
x
Link Shortening
info
x
Post Boosting
info
x
Approval Workflows
info
x
Image Editor
info
x
icon
Monitoring
Users
info
2
Review Management
info
x
Social Inbox
info
x
Analytics
info
x
Campaign Management
info
x
Audience Analysis
info
x
Roles & Permissions
info
x
Mobile App
info
x
icon
Platforms
Facebook
x
Instagram
x
TikTok
x
Twitter
x
LinkedIn
x
Pinterest
x
Google My Business
x
Youtube
x
Flickr
x
Reddit
x
Tumblr
x
Entry Price
info
$9/month

Postly

star
Rank 2

Add to compare

ok

AI-Powered Content Generator and Publisher to design and publish marketing campaigns at scale

icon
9.7/10
Ease of Use
icon
8/10
Support
Show details
icon
Pricing
Plan 1
$9
Plan 2
$19
Plan 3
$29
Free Plan
x
icon
Support
Email
x
Chat
x
Phone
x
icon
Posting & Scheduling
No. of Accounts
info
10
Scheduling Posts
info
x
No. of Scheduled Posts
info
Unlimited
Calendar View
info
x
Link Shortening
info
x
Post Boosting
info
x
Approval Workflows
info
x
Image Editor
info
x
icon
Monitoring
Users
info
1
Review Management
info
x
Social Inbox
info
x
Analytics
info
x
Campaign Management
info
x
Audience Analysis
info
x
Roles & Permissions
info
x
Mobile App
info
x
icon
Platforms
Facebook
x
Instagram
x
TikTok
x
Twitter
x
LinkedIn
x
Pinterest
x
Google My Business
x
Youtube
x
Flickr
x
Reddit
x
Tumblr
x

Pros

  • Unlimited team members

  • Unlimited scheduled posts

  • Tagging, Hashtags and Emojis

  • Schedule Recurring Post

Cons

  • Does not offer audience analysis

  • Cannot see or reply to messages across various social channels

  • Cannot manage reviews

Entry Price
info
$19.99/month

Tailwind

star
Rank 3

Add to compare

ok

Tailwind unifies your social & email marketing into a single solution, and gives you a marketing plan, so you can grow smarter and faster.

In top 3 for

icon
8.7/10
Ease of Use
icon
4.7/10
Support
Show details
icon
Pricing
Plan 1
$19.99
Plan 2
$39.99
Plan 3
$79.99
Free Plan
x
icon
Support
Email
x
Chat
x
Phone
x
icon
Posting & Scheduling
No. of Accounts
info
3
Scheduling Posts
info
x
No. of Scheduled Posts
info
100
Calendar View
info
x
Link Shortening
info
x
Post Boosting
info
x
Approval Workflows
info
x
Image Editor
info
x
icon
Monitoring
Users
info
1
Review Management
info
x
Social Inbox
info
x
Analytics
info
x
Campaign Management
info
x
Audience Analysis
info
x
Roles & Permissions
info
x
Mobile App
info
x
icon
Platforms
Facebook
x
Instagram
x
TikTok
x
Twitter
x
LinkedIn
x
Pinterest
x
Google My Business
x
Youtube
x
Flickr
x
Reddit
x
Tumblr
x

Pros

  • Unlimited Post Designs

  • Unlimited Tailwind Communities

  • Smart.bio Custom Link

  • Unlimited Email Contacts

Cons

  • Does not offer audience analysis

  • Does not support campaign management

  • Cannot manage inbox

  • Cannot manage reviews across various social channels

  • Does not allow boosting posts

Entry Price
info
$15/month

Vista Social

star
Rank 4

Add to compare

ok

A tool to find, collaborate, and schedule content for all your social channels. Visually schedule and preview your social media posts.

icon
9.6/10
Ease of Use
icon
7.6/10
Support
Show details
icon
Pricing
Plan 1
$15
Plan 2
$25
Plan 3
-
Free Plan
x
icon
Support
Email
x
Chat
x
Phone
x
icon
Posting & Scheduling
No. of Accounts
info
5
Scheduling Posts
info
x
No. of Scheduled Posts
info
Unlimited
Calendar View
info
x
Link Shortening
info
x
Post Boosting
info
x
Approval Workflows
info
x
Image Editor
info
x
icon
Monitoring
Users
info
3
Review Management
info
x
Social Inbox
info
x
Analytics
info
x
Campaign Management
info
x
Audience Analysis
info
x
Roles & Permissions
info
x
Mobile App
info
x
icon
Platforms
Facebook
x
Instagram
x
TikTok
x
Twitter
x
LinkedIn
x
Pinterest
x
Google My Business
x
Youtube
x
Flickr
x
Reddit
x
Tumblr
x

Pros

  • Very fair and flexible pricing

  • Offers smart publishing to automatically post content from specific sources

  • Includes social listening to track mentions and analyze conversations about your brand

  • Unlimited users

Cons

  • Does not support campaign management

  • Does not support post boosting and other ad management features

Entry Price
info
$8/month

Socialbu

star
Rank 5

Add to compare

ok

SocialBu is the perfect solution to improve your social media presence and maximize your results.

In top 3 for

icon
9.2/10
Ease of Use
icon
9.9/10
Support
Show details
icon
Pricing
Plan 1
$8
Plan 2
$19
Plan 3
$59
Free Plan
x
icon
Support
Email
x
Chat
x
Phone
x
icon
Posting & Scheduling
No. of Accounts
info
4
Scheduling Posts
info
x
No. of Scheduled Posts
info
150
Calendar View
info
x
Link Shortening
info
x
Post Boosting
info
x
Approval Workflows
info
x
Image Editor
info
x
icon
Monitoring
Users
info
1
Review Management
info
x
Social Inbox
info
x
Analytics
info
x
Campaign Management
info
x
Audience Analysis
info
x
Roles & Permissions
info
x
Mobile App
info
x
icon
Platforms
Facebook
x
Instagram
x
TikTok
x
Twitter
x
LinkedIn
x
Pinterest
x
Google My Business
x
Youtube
x
Flickr
x
Reddit
x
Tumblr
x

Pros

  • Allows Publish videos

  • Supports Post Recycling

  • Offers Post Preview

  • Twitter Thread Scheduling

Cons

  • Cannot manage reviews across different social channels

  • Does provide an in-built image editor

  • Does not support link shortening

  • Does not support post boosting

Show more
  • Our ranking considers every plan that providers offer. We evaluate each plan independently and then use a weighted calculation model to determine an overall score for each provider.

Social media management is a booming topic that many marketers are utilizing to their benefit. Some of the biggest organizations now are using different platforms to help consolidate their efforts and create a more organized and structured social media presence. But not all of us have the budgets and the bandwidth to maintain such a robust toolset.

That’s why some of the best social media management tools have begun offering their services for free. We will dive into how we reviewed dozens of platforms to see which ones have the best free forever plans.

What Makes the Best Free Social Media Management Tool

Being on the internet has made us accustomed to the utilization of different products and services for free. This rings especially true for social media, where we are given the capability to post and connect with people all around the world, usually at no out-of-pocket cost. But coordinating and consolidating the different capabilities of these different platforms is not a simple task.

Despite how simple social media platforms are for most users, their conditions in use, including media properties and maximum text length, can be very different from each other. That’s exactly why some of the best brand leads utilize social media management tools to better create a more streamlined experience from one place - a social media management tool. To better introduce these tools to the uninitiated user, some of the best companies have introduced free versions of their software in order to showcase the difference their platform has to offer.

These free versions usually have the base features necessary to manage a few social media channels with different functionalities. When we talk about free plans we don’t mean any timed trials but plans that can be used on a regular basis without ever having to pay for them. As such, our research into the many different social media management tools has a free plan analysis included and follows the same scoring we use for our overall Best Picks. There is just one twist - we exclude the paid plans from our ranking system.

10 Best Free Social Media Management Tools

How to Choose the Best Free Social Media Management Tool for Your Needs

Choosing the best free social media management tool comes down to one thing, your requirements. Make sure to be precise about what you need a tool to do for you, and then exclude the ones that are too limited in use. However, there is a chance that all tools are not include everything you need.

To get a better sense of which software platforms you should be looking at to better manage your social media efforts, check out our overall Best Picks to see a holistic overview of the best ones in the market today, which also considers their value for money. You can also use the Comparison Tool to better understand how one platform might be better than another in some respects and our Finder Tool to help you lock in a specific software suite based on your needs.

Janie S.

Janie S.

Updated: Nov 29, 2023

I make sure that companies don't forget who they are and what they stand for. Social media marketing is more than posting a vivid picture or video every now and then. Consistency and strategy are the drivers of any successful brand.

FAQ

Can I try out a tool before committing to a platform?

How can I manage my social media for free?

Do I need a credit card to use a free tool?