Best Free Social Media Management Tools
We have evaluated 40+ providers to summarize the best free social media management tools in the following list.
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Free
Socialchamp
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Schedule, organize, and analyze multiple social accounts & manage their conversations using ONE social media management tool
Postly
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AI-Powered Content Generator and Publisher to design and publish marketing campaigns at scale
In top 3 for
Pros
Unlimited team members
Unlimited scheduled posts
Tagging, Hashtags and Emojis
Schedule Recurring Post
Cons
Does not offer audience analysis
Cannot see or reply to messages across various social channels
Cannot manage reviews
Tailwind
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Tailwind unifies your social & email marketing into a single solution, and gives you a marketing plan, so you can grow smarter and faster.
In top 3 for
Pros
Unlimited Post Designs
Unlimited Tailwind Communities
Smart.bio Custom Link
Unlimited Email Contacts
Cons
Does not offer audience analysis
Does not support campaign management
Cannot manage inbox
Cannot manage reviews across various social channels
Does not allow boosting posts
Vista Social
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A tool to find, collaborate, and schedule content for all your social channels. Visually schedule and preview your social media posts.
Pros
Very fair and flexible pricing
Offers smart publishing to automatically post content from specific sources
Includes social listening to track mentions and analyze conversations about your brand
Unlimited users
Cons
Does not support campaign management
Does not support post boosting and other ad management features
Socialbu
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SocialBu is the perfect solution to improve your social media presence and maximize your results.
In top 3 for
Pros
Allows Publish videos
Supports Post Recycling
Offers Post Preview
Twitter Thread Scheduling
Cons
Cannot manage reviews across different social channels
Does provide an in-built image editor
Does not support link shortening
Does not support post boosting
- Our ranking considers every plan that providers offer. We evaluate each plan independently and then use a weighted calculation model to determine an overall score for each provider.
Social media management is a booming topic that many marketers are utilizing to their benefit. Some of the biggest organizations now are using different platforms to help consolidate their efforts and create a more organized and structured social media presence. But not all of us have the budgets and the bandwidth to maintain such a robust toolset.
That’s why some of the best social media management tools have begun offering their services for free. We will dive into how we reviewed dozens of platforms to see which ones have the best free forever plans.
What Makes the Best Free Social Media Management Tool
Being on the internet has made us accustomed to the utilization of different products and services for free. This rings especially true for social media, where we are given the capability to post and connect with people all around the world, usually at no out-of-pocket cost. But coordinating and consolidating the different capabilities of these different platforms is not a simple task.
Despite how simple social media platforms are for most users, their conditions in use, including media properties and maximum text length, can be very different from each other. That’s exactly why some of the best brand leads utilize social media management tools to better create a more streamlined experience from one place - a social media management tool. To better introduce these tools to the uninitiated user, some of the best companies have introduced free versions of their software in order to showcase the difference their platform has to offer.
These free versions usually have the base features necessary to manage a few social media channels with different functionalities. When we talk about free plans we don’t mean any timed trials but plans that can be used on a regular basis without ever having to pay for them. As such, our research into the many different social media management tools has a free plan analysis included and follows the same scoring we use for our overall Best Picks. There is just one twist - we exclude the paid plans from our ranking system.
10 Best Free Social Media Management Tools
How to Choose the Best Free Social Media Management Tool for Your Needs
Choosing the best free social media management tool comes down to one thing, your requirements. Make sure to be precise about what you need a tool to do for you, and then exclude the ones that are too limited in use. However, there is a chance that all tools are not include everything you need.
To get a better sense of which software platforms you should be looking at to better manage your social media efforts, check out our overall Best Picks to see a holistic overview of the best ones in the market today, which also considers their value for money. You can also use the Comparison Tool to better understand how one platform might be better than another in some respects and our Finder Tool to help you lock in a specific software suite based on your needs.
Janie S.
Updated: Nov 29, 2023
I make sure that companies don't forget who they are and what they stand for. Social media marketing is more than posting a vivid picture or video every now and then. Consistency and strategy are the drivers of any successful brand.
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