Best Email Marketing Software for Customer Support

We have evaluated 26+ providers to summarize the best email marketing software in terms of support in the following list.

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Support

Entry Price
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$29.99/month

Aweber

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Rank 1

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Aweber is a reliable choice for small to medium-sized businesses, offering straightforward email marketing tools with a focus on ease of use and customer support.

In top 3 for

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8.2/10
Ease of Use
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9.7/10
Support
Show details
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Pricing
1,000 Contacts
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$39.99
5,000 Contacts
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$59.99
25,000 Contacts
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$159.99
100,000 Contacts
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Custom
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Support
Email
Yes
Chat
Yes
Phone
Yes
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Features
No. of Emails
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Unlimited
Users
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3
Drag & Drop Builder
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Yes
Dynamic Content
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Yes
Geo-Tracking
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Yes
Landing Pages
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Yes
CRM
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No
A/B Testing
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Yes
Segmentation
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Yes
SMS
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No
Analytics
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Yes
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Marketing Automation
Automation Builder
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Yes
If/Else Conditions
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No
Website Tracking
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No
Go-To Actions
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Yes
Goal Actions
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No
Tags
info
Yes
Contact Scoring
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No
Automation Splits
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No
Predictive Sending
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No
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Integrations
No. of Native Integrations
755
API Access
Yes
Salesforce
Yes
WordPress
Yes
Shopify
Yes
Zapier Triggers
4
Zapier Actions
6

Pros

  • Fixed price plan for unlimited contacts available

  • Automated RSS feed campaigns

  • Great customer support

  • Branded click-tracking links

Cons

  • Very limited marketing automation features

Entry Price
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$39/month

ActiveCampaign

star
Rank 2

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Specializing in customer experience automation, ActiveCampaign combines email marketing with CRM and sales automation. It empowers businesses to build complex automation sequences to personalize customer experiences in the finest detail.

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8.5/10
Ease of Use
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9.3/10
Support
Show details
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Pricing
1,000 Contacts
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$39
5,000 Contacts
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$99
25,000 Contacts
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$286
100,000 Contacts
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$687
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Support
Email
Yes
Chat
Yes
Phone
Yes
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Features
No. of Emails
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10,000
Users
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1
Drag & Drop Builder
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Yes
Dynamic Content
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No
Geo-Tracking
info
Yes
Landing Pages
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No
CRM
info
No
A/B Testing
info
Yes
Segmentation
info
Yes
SMS
info
No
Analytics
info
Yes
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Marketing Automation
Automation Builder
info
Yes
If/Else Conditions
info
Yes
Website Tracking
info
Yes
Go-To Actions
info
Yes
Goal Actions
info
Yes
Tags
info
Yes
Contact Scoring
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No
Automation Splits
info
No
Predictive Sending
info
No
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Integrations
No. of Native Integrations
73
API Access
Yes
Salesforce
Yes
WordPress
Yes
Shopify
Yes
Zapier Triggers
19
Zapier Actions
23

Pros

  • Best marketing automation capabilities on the market

  • Flexible plans, pay only for what you need

  • Wide range of integrations available

  • Excellent customer support

Cons

  • No free plan available

  • Advanced marketing automation features require the highest-tier plan

  • Can be overwhelming for beginners

Entry Price
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$9.99/month

Benchmark Email

star
Rank 3

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Benchmark Email is known for its international approach, offering a multilingual platform with a focus on simplicity and user experience.

In top 3 for

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8.6/10
Ease of Use
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8.8/10
Support
Show details
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Pricing
1,000 Contacts
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$9.99
5,000 Contacts
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$49
25,000 Contacts
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$199
100,000 Contacts
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$559
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Support
Email
Yes
Chat
Yes
Phone
Yes
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Features
No. of Emails
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3,500
Users
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1
Drag & Drop Builder
info
Yes
Dynamic Content
info
Yes
Geo-Tracking
info
Yes
Landing Pages
info
Yes
CRM
info
No
A/B Testing
info
Yes
Segmentation
info
Yes
SMS
info
No
Analytics
info
Yes
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Marketing Automation
Automation Builder
info
Yes
If/Else Conditions
info
No
Website Tracking
info
No
Go-To Actions
info
Yes
Goal Actions
info
No
Tags
info
Yes
Contact Scoring
info
Yes
Automation Splits
info
No
Predictive Sending
info
Yes
icon
Integrations
No. of Native Integrations
33
API Access
Yes
Salesforce
No
WordPress
Yes
Shopify
Yes
Zapier Triggers
6
Zapier Actions
5

Pros

  • Good customer support

Cons

  • Limited number of emails that can be sent per month

Entry Price
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$16/month

Moosend

star
Rank 4

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Known for its user-friendly interface, Moosend offers advanced automation features and personalized email campaigns, making it a go-to for SMEs looking to boost engagement.

In top 3 for

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9.2/10
Ease of Use
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8.4/10
Support
Show details
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Pricing
1,000 Contacts
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$16
5,000 Contacts
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$48
25,000 Contacts
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$160
100,000 Contacts
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$624
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Support
Email
Yes
Chat
Yes
Phone
No
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Features
No. of Emails
info
Unlimited
Users
info
5
Drag & Drop Builder
info
Yes
Dynamic Content
info
Yes
Geo-Tracking
info
Yes
Landing Pages
info
Yes
CRM
info
No
A/B Testing
info
Yes
Segmentation
info
Yes
SMS
info
No
Analytics
info
Yes
icon
Marketing Automation
Automation Builder
info
Yes
If/Else Conditions
info
No
Website Tracking
info
Yes
Go-To Actions
info
No
Goal Actions
info
No
Tags
info
Yes
Contact Scoring
info
No
Automation Splits
info
Yes
Predictive Sending
info
No
icon
Integrations
No. of Native Integrations
42
API Access
Yes
Salesforce
Yes
WordPress
Yes
Shopify
No
Zapier Triggers
3
Zapier Actions
5

Pros

  • Permanent 25% discounts for nonprofits

  • AI product recommendations for ecommerce

  • Easy to use

Cons

  • Limited marketing automation features

Entry Price
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$19/month

GetResponse

star
Rank 5

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GetResponse offers a versatile platform that includes email marketing, automation, and online campaign management, suitable for businesses looking for an all-in-one marketing solution.

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8.3/10
Ease of Use
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8.1/10
Support
Show details
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Pricing
1,000 Contacts
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$19
5,000 Contacts
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$54
25,000 Contacts
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$174
100,000 Contacts
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$539
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Support
Email
Yes
Chat
Yes
Phone
No
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Features
No. of Emails
info
Unlimited
Users
info
1
Drag & Drop Builder
info
Yes
Dynamic Content
info
Yes
Geo-Tracking
info
Yes
Landing Pages
info
Yes
CRM
info
No
A/B Testing
info
Yes
Segmentation
info
Yes
SMS
info
No
Analytics
info
No
icon
Marketing Automation
Automation Builder
info
No
If/Else Conditions
info
Yes
Website Tracking
info
Yes
Go-To Actions
info
No
Goal Actions
info
No
Tags
info
No
Contact Scoring
info
No
Automation Splits
info
No
Predictive Sending
info
No
icon
Integrations
No. of Native Integrations
14
API Access
Yes
Salesforce
Yes
WordPress
Yes
Shopify
Yes
Zapier Triggers
6
Zapier Actions
7

Pros

  • Comes with much more than just email marketing

Cons

  • No marketing automation within the starter plan

  • Not cost effective if only used for email marketing

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  • Our ranking considers every plan that providers offer. We evaluate each plan independently and then use a weighted calculation model to determine an overall score for each provider.

We all know how helpful it is when a store employee helps you find the right aisle for the product you need. Instead of walking around the entire store, you can get the product in a few minutes. Online customer service is no different. An excellent support team can save you time and headaches.

Regarding email marketing software, the customer support team is a crucial part of the equation. Without a responsive and knowledgeable team, you might have trouble understanding and using the software, leading to a frustrating experience. Sure, you could explore the internet for advice and solutions, but what if you don't have the time or knowledge to do that?

That's why support is one of our determining factors when selecting the best email marketing software. We've evaluated all top providers' support, so you don't have to.

What Makes the Best Support for Email Marketing Software?

During our research, we looked at various attributes and assigned them a specific weight. The sum of the factors determines our support rating, allowing us to rank the providers. We also considered which software came with additional perks, like 24/7 support availability. That can be useful especially if you're running an international business.

We gathered our information through a mix of primary and secondary sources, including customer reviews, industry reports, and our own observations. The goal was to identify the providers with the best support, which led us to rank them based on the following:

Email Marketing - Support Score Breakdown

Chat

Live chat support is the most powerful channel today, especially when available around the clock. It's a great way to get instant answers to your questions, as well as troubleshoot any complex issues you might have while using the software. Look for an icon to open an easy-to-use chat window and get responses within minutes. They often allow you to also share screenshots and other files to make communication more efficient.

In our evaluation, we made sure to rate a live chat only as such if a human person can be reached.

Phone

Phone support is a more personal approach than chat and can often provide you with the quickest response. It's best for urgent requests or complex situations that require comprehensive explanations. Unfortunately, it is quite rare to find support teams available 24/7 and phone numbers that are easy to find.

Wait times are a significant factor as well. If you're on hold for too long, it can make the entire experience frustrating and lead to wasted time.

Email

Email support is the most common form of customer service. It's suitable if you have general inquiries or need more detailed explanations. The downside is that it usually takes longer to respond, sometimes even days. That's why it's important to look for providers with a prompt response time and helpful customer service representatives.

Customer Reviews

Next, we collected customer reviews from existing customers of each software. A company may promise this and that, but if past customers didn't have a good experience, it might indicate something about the provider's support team.

It doesn't necessarily signal bad customer service, but with a large number of negative reviews or numerous complaints about long wait times and unhelpful personnel, it can certainly draw a picture that we want to include in our score.

Response Time

While you may have time to hang around the grocery store waiting for an employee to walk by, running a business means every second counts. If you have a problem with your email marketing software, you want a solution as soon as possible.

We measured each provider's response times by sending them various requests and noting how long it took them to get back to us.

Response Quality

Finally, a fast response means nothing if the quality isn't up to par. We looked at both email replies and chat conversation transcripts to determine how helpful the customer service was.

We judged customer service representatives by their knowledge and ability to understand the problem and provide adequate solutions promptly. The best support teams are experienced enough to anticipate potential issues and give prompt advice on how to solve them. They should also know their product inside and out, so they can answer any inquiries you may have.

Of course, they should remain cordial and polite at all times. After all, customer service is about creating a pleasant experience for your customers.

10 Best Email Marketing Software for Customer Support

How to Choose a Supportive Email Marketing Software for Your Needs

With this information, you'll be better equipped to choose the right email marketing software for your needs. Here are a few tips to help you make the right decision in terms of having great support by your side:

Make sure your preferred provider offers the support channels that you need, and in a language, you’re comfortable with. Test the support by checking their response time and helpfulness firsthand. Consider additional resources such as tutorials, knowledge bases, and webinars to help you make the most of your email marketing software.

Besides customer support, it's also best to choose a platform that offers all the features you need at a fair price. If you haven't already, be sure to check out our overall Best Picks for a holistic overview.

Steven L.

Steven L.

Updated: May 28, 2024

Average tennis player with above-average skills in marketing automation. I’m obsessed with delivering results but also tend to read each marketing email I receive five or more times to analyze it.

FAQ

How can I make the most out of customer support?

Do all plans offer customer support?

What makes a good customer service experience?