Best Cheap Email Marketing Software

We have evaluated 26+ providers to summarize the best cheap email marketing software in the following list.

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Pricing

Entry Price
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$10/month

MailerLite

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Rank 1

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Renowned for its simplicity and design-focused approach, MailerLite is ideal for businesses and freelancers looking for a budget-friendly solution. It's perfect for newsletter distribution, one-off campaigns, and basic marketing automation needs.

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9.3/10
Ease of Use
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7/10
Support
Show details
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Pricing
1,000 Contacts
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$15
5,000 Contacts
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$39
25,000 Contacts
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$159
100,000 Contacts
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$440
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Support
Email
Yes
Chat
No
Phone
No
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Features
No. of Emails
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Unlimited
Users
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3
Drag & Drop Builder
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Yes
Dynamic Content
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Yes
Geo-Tracking
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Yes
Landing Pages
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Yes
CRM
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No
A/B Testing
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Yes
Segmentation
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Yes
SMS
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No
Analytics
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Yes
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Marketing Automation
Automation Builder
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Yes
If/Else Conditions
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Yes
Website Tracking
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No
Go-To Actions
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Yes
Goal Actions
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No
Tags
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Yes
Contact Scoring
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No
Automation Splits
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Yes
Predictive Sending
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No
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Integrations
No. of Native Integrations
143
API Access
Yes
Salesforce
Yes
WordPress
Yes
Shopify
Yes
Zapier Triggers
10
Zapier Actions
3

Pros

  • Excellent value for money

  • Ability to collect payments (also recurring subscriptions)

  • Offers interactive email elements

  • Option to change links in sent campaigns

  • Auto-resend unopened campaigns

Cons

  • No website tracking

Entry Price
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$10/month

EmailOctopus

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Rank 2

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Offering a cost-effective solution, EmailOctopus is known for its straightforward platform, appealing to budget-conscious businesses and developers who are looking for a solution that is built on Amazon SES.

In top 3 for

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8.6/10
Ease of Use
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7.5/10
Support
Show details
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Pricing
1,000 Contacts
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$10
5,000 Contacts
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$24
25,000 Contacts
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$70
100,000 Contacts
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$250
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Support
Email
No
Chat
Yes
Phone
No
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Features
No. of Emails
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10,000
Users
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Unlimited
Drag & Drop Builder
info
Yes
Dynamic Content
info
Yes
Geo-Tracking
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No
Landing Pages
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Yes
CRM
info
No
A/B Testing
info
No
Segmentation
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No
SMS
info
Yes
Analytics
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Yes
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Marketing Automation
Automation Builder
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Yes
If/Else Conditions
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No
Website Tracking
info
No
Go-To Actions
info
No
Goal Actions
info
No
Tags
info
No
Contact Scoring
info
No
Automation Splits
info
No
Predictive Sending
info
No
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Integrations
No. of Native Integrations
27
API Access
Yes
Salesforce
No
WordPress
Yes
Shopify
No
Zapier Triggers
0
Zapier Actions
6

Pros

  • Create pop-up and inline forms for your website

  • Mobile-friendly landing pages

  • Import and code your own HTML email templates

  • Affordable pricing

  • Great deliverability due to Amazon SES

Cons

  • Does not offer CRM functionalities, Geo-tracking and A/B testing

  • Does not supports action based email triggers and website tracking

  • Very limited email marketing and automation features

Entry Price
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$9.99/month

Benchmark Email

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Rank 3

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Benchmark Email is known for its international approach, offering a multilingual platform with a focus on simplicity and user experience.

In top 3 for

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8.6/10
Ease of Use
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8.8/10
Support
Show details
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Pricing
1,000 Contacts
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$9.99
5,000 Contacts
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$49
25,000 Contacts
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$199
100,000 Contacts
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$559
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Support
Email
Yes
Chat
Yes
Phone
Yes
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Features
No. of Emails
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3,500
Users
info
1
Drag & Drop Builder
info
Yes
Dynamic Content
info
Yes
Geo-Tracking
info
Yes
Landing Pages
info
Yes
CRM
info
No
A/B Testing
info
Yes
Segmentation
info
Yes
SMS
info
No
Analytics
info
Yes
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Marketing Automation
Automation Builder
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Yes
If/Else Conditions
info
No
Website Tracking
info
No
Go-To Actions
info
Yes
Goal Actions
info
No
Tags
info
Yes
Contact Scoring
info
Yes
Automation Splits
info
No
Predictive Sending
info
Yes
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Integrations
No. of Native Integrations
33
API Access
Yes
Salesforce
No
WordPress
Yes
Shopify
Yes
Zapier Triggers
6
Zapier Actions
5

Pros

  • Good customer support

Cons

  • Limited number of emails that can be sent per month

Entry Price
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$25/month

Brevo

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Rank 4

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Brevo distinguishes itself with a streamlined approach to email marketing and CRM, focusing on intuitive design and efficiency, making it an ideal choice for businesses seeking a solution for their marketing and sales needs.

In top 3 for

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9.1/10
Ease of Use
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5.8/10
Support
Show details
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Pricing
1,000 Contacts
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$25
5,000 Contacts
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$25
25,000 Contacts
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$25
100,000 Contacts
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$25
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Support
Email
Yes
Chat
No
Phone
No
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Features
No. of Emails
info
20,000
Users
info
1
Drag & Drop Builder
info
Yes
Dynamic Content
info
Yes
Geo-Tracking
info
Yes
Landing Pages
info
No
CRM
info
Yes
A/B Testing
info
Yes
Segmentation
info
Yes
SMS
info
Yes
Analytics
info
No
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Marketing Automation
Automation Builder
info
Yes
If/Else Conditions
info
Yes
Website Tracking
info
Yes
Go-To Actions
info
Yes
Goal Actions
info
No
Tags
info
Yes
Contact Scoring
info
Yes
Automation Splits
info
Yes
Predictive Sending
info
No
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Integrations
No. of Native Integrations
64
API Access
Yes
Salesforce
Yes
WordPress
Yes
Shopify
Yes
Zapier Triggers
3
Zapier Actions
2

Pros

  • Unlimited contacts

  • Very clean interface for the many available features

  • Comes with a free base version of a CRM, live chat & chatbot widget, and meeting management

  • Send time optimization on the business plan

Cons

  • Responses to support queries take a long time

  • Removing their branding from emails costs extra on the starter plan

  • Pricing by email volume is unfavorable for those who send more than 8 emails per month & contact

  • Landing pages cost extra

Entry Price
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$16/month

Moosend

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Rank 5

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Known for its user-friendly interface, Moosend offers advanced automation features and personalized email campaigns, making it a go-to for SMEs looking to boost engagement.

In top 3 for

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9.2/10
Ease of Use
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8.4/10
Support
Show details
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Pricing
1,000 Contacts
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$16
5,000 Contacts
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$48
25,000 Contacts
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$160
100,000 Contacts
info
$624
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Support
Email
Yes
Chat
Yes
Phone
No
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Features
No. of Emails
info
Unlimited
Users
info
5
Drag & Drop Builder
info
Yes
Dynamic Content
info
Yes
Geo-Tracking
info
Yes
Landing Pages
info
Yes
CRM
info
No
A/B Testing
info
Yes
Segmentation
info
Yes
SMS
info
No
Analytics
info
Yes
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Marketing Automation
Automation Builder
info
Yes
If/Else Conditions
info
No
Website Tracking
info
Yes
Go-To Actions
info
No
Goal Actions
info
No
Tags
info
Yes
Contact Scoring
info
No
Automation Splits
info
Yes
Predictive Sending
info
No
icon
Integrations
No. of Native Integrations
42
API Access
Yes
Salesforce
Yes
WordPress
Yes
Shopify
No
Zapier Triggers
3
Zapier Actions
5

Pros

  • Permanent 25% discounts for nonprofits

  • AI product recommendations for ecommerce

  • Easy to use

Cons

  • Limited marketing automation features

Show more
  • Our ranking considers every plan that providers offer. We evaluate each plan independently and then use a weighted calculation model to determine an overall score for each provider.

Different software tools serve different purposes. In some cases, you might be willing to take a financial hit in the short term to make your team's life easier in the long run. In others, the main goal is to turn a profit. Email marketing software belongs to the latter category. When faced with the challenge of selecting email marketing software, price is often a primary consideration.

After all, an email marketing campaign aims to make money. There's no sense in spending more than necessary to get the job done. While some businesses — usually the established ones — can afford to drop top dollar on the best of the best, most businesses are aiming for budget-friendly and reliable services with basic functionality.

To help you find the cheapest options on the market, we have created this dedicated criterion for you.

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Note: Since some software providers charge by the number of emails sent, we use a conversion of 1 contact to 10 emails per month for these cases. Thus, 1,000 sendable emails per month have an equivalent value of 100 contacts, which we use for further calculations.

What Makes the Cheapest Email Marketing Software?

Our research process consists of rigorous evaluations and custom criteria that determine the best email marketing software in terms of everything resulting in our overall Best Picks. Through a mix of interviews, comprehensive reviews, and analysis, we can score each provider against a set of criteria with specific weight.

The pricing criterion is part of it where we look at, well, the cheapest pricing structures. The most cost-effective solutions are usually those that offer less advanced features and are thus optimal for businesses with basic needs.

But the price is not just the price you pay for functionalities, because email marketing software is usually directly related to the emails you can send per month and/or the number of contacts you can have.

Average cost per 100 contacts

Since pricing structures vary, it's challenging to quantify affordability without considering the size of the audience and contact list. Most providers will charge a different price for a user who has 500 contacts than for a user who has 5,000 contacts.

In order to make a fair comparison among email marketing software based on their pricing models, we have calculated the average cost per 100 contacts. We consider all pricing plans and use this metric to determine the most budget-friendly solutions. In the end, a provider might have a low basic plan, but the cost of that same plan gets exponentially higher with an increase in contact list size.

With the average price per 100 contacts in mind, we get a clear picture of how much the provider charges concerning any audience size.

Monthly pricing

We use the monthly price per plan as a comparable basis for evaluating prices. For each plan, we issue a score and then combine them into one total score. The base plan has the largest weighting with descending weighting for higher plans. While higher plans may lower the score, we also take into account the positive fact that multiple plans are available, giving the customer more flexibility.

If monthly rates are not available, we break the annual rate down to the monthly cost and factor this negatively due to the flexibility disadvantage.

Free plan

Nothing says "saving money" like a free plan. Many email marketing software offers some type of free plan to get you started. This is especially useful for small businesses or startups that want to explore the features without having to spend money upfront.

However, most free plans are limited in terms of features. It would be unwise to choose a provider long term based on its free plan since you will likely need more than what it offers as your business grows.

If you are just looking for a forever free software that not necessarily remains the cheap option once you upgrade, check our free plan ranking here. And if want to get the full experience without committing financially, look for free trials or demo plans instead, which almost all providers offer.

10 Best Cheap Email Marketing Software

How to Choose a Cheap Email Marketing Software for Your Needs

At the end of the day, selecting email marketing software is a highly individual decision that requires weighing both cost-effectiveness and performance. If pricing isn't your only concern, we suggest checking our overall Best Picks to help you identify the most well-rounded email marketing software on the market.

If the price is at the top of your mind, start by assessing your needs and deciding what features you need from the service. Based on this, you can then match the providers above with your requirements to find the cheapest software for you. You can also use our Comparison Tool to view different providers and what they can and can’t do for you side-by-side.

If you end up standing between two providers, you can always check if they offer an annual plan. These often provide a great opportunity to save a lot of money if you want to use the software in the long term. Here it is recommended to test the email marketing tools extensively before you commit.

Steven L.

Steven L.

Updated: May 28, 2024

Average tennis player with above-average skills in marketing automation. I’m obsessed with delivering results but also tend to read each marketing email I receive five or more times to analyze it.

FAQ

How many users can use my email marketing software account?

Do I need to purchase additional features?