Best Email Marketing Software for Integrations

We have evaluated 26+ providers to determine the best email marketing software for integrations in the following list.

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Integrations

Entry Price
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$50/month

Hubspot

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Rank 1

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HubSpot, a leader in inbound marketing, integrates email marketing with a full suite of CRM tools, ideal for businesses seeking a comprehensive growth platform.

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8.6/10
Ease of Use
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7.5/10
Support
Show details
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Pricing
1,000 Contacts
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$20
5,000 Contacts
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$96
25,000 Contacts
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$416
100,000 Contacts
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$1,616
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Support
Email
No
Chat
Yes
Phone
No
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Features
No. of Emails
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2,500
Users
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Unlimited
Drag & Drop Builder
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Yes
Dynamic Content
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Yes
Geo-Tracking
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Yes
Landing Pages
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Yes
CRM
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Yes
A/B Testing
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No
Segmentation
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Yes
SMS
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No
Analytics
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Yes
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Marketing Automation
Automation Builder
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No
If/Else Conditions
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Yes
Website Tracking
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No
Go-To Actions
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No
Goal Actions
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Yes
Tags
info
No
Contact Scoring
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No
Automation Splits
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No
Predictive Sending
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No
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Integrations
No. of Native Integrations
153
API Access
Yes
Salesforce
Yes
WordPress
Yes
Shopify
Yes
Zapier Triggers
23
Zapier Actions
54

Pros

  • Multi-language content

  • Contact and company scoring

  • Email health reporting

  • Marketing asset comparison reporting

  • Quick support

  • Extensive integrations available

Cons

  • Doesn't offer SMS service

  • High pricing

Entry Price
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$39/month

ActiveCampaign

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Rank 2

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Specializing in customer experience automation, ActiveCampaign combines email marketing with CRM and sales automation. It empowers businesses to build complex automation sequences to personalize customer experiences in the finest detail.

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8.5/10
Ease of Use
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9.3/10
Support
Show details
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Pricing
1,000 Contacts
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$39
5,000 Contacts
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$99
25,000 Contacts
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$286
100,000 Contacts
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$687
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Support
Email
Yes
Chat
Yes
Phone
Yes
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Features
No. of Emails
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10,000
Users
info
1
Drag & Drop Builder
info
Yes
Dynamic Content
info
No
Geo-Tracking
info
Yes
Landing Pages
info
No
CRM
info
No
A/B Testing
info
Yes
Segmentation
info
Yes
SMS
info
No
Analytics
info
Yes
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Marketing Automation
Automation Builder
info
Yes
If/Else Conditions
info
Yes
Website Tracking
info
Yes
Go-To Actions
info
Yes
Goal Actions
info
Yes
Tags
info
Yes
Contact Scoring
info
No
Automation Splits
info
No
Predictive Sending
info
No
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Integrations
No. of Native Integrations
73
API Access
Yes
Salesforce
Yes
WordPress
Yes
Shopify
Yes
Zapier Triggers
19
Zapier Actions
23

Pros

  • Best marketing automation capabilities on the market

  • Flexible plans, pay only for what you need

  • Wide range of integrations available

  • Excellent customer support

Cons

  • No free plan available

  • Advanced marketing automation features require the highest-tier plan

  • Can be overwhelming for beginners

Entry Price
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$13/month

Mailchimp

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Rank 3

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Known for its ease of use and broad feature set, Mailchimp caters to businesses of all sizes, offering extensive integrations and marketing automation capabilities.

In top 3 for

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8.7/10
Ease of Use
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7/10
Support
Show details
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Pricing
1,000 Contacts
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$26.5
5,000 Contacts
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$75
25,000 Contacts
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$270
100,000 Contacts
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$800
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Support
Email
Yes
Chat
No
Phone
Yes
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Features
No. of Emails
info
15,000
Users
info
3
Drag & Drop Builder
info
Yes
Dynamic Content
info
No
Geo-Tracking
info
No
Landing Pages
info
Yes
CRM
info
No
A/B Testing
info
Yes
Segmentation
info
Yes
SMS
info
No
Analytics
info
Yes
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Marketing Automation
Automation Builder
info
Yes
If/Else Conditions
info
Yes
Website Tracking
info
Yes
Go-To Actions
info
No
Goal Actions
info
No
Tags
info
Yes
Contact Scoring
info
No
Automation Splits
info
Yes
Predictive Sending
info
No
icon
Integrations
No. of Native Integrations
313
API Access
Yes
Salesforce
Yes
WordPress
Yes
Shopify
Yes
Zapier Triggers
10
Zapier Actions
14

Pros

  • Wide range of integrations

  • Intuitive to use

Cons

  • Limited email marketing and automation features in lower-tier plans

  • Expensive for what it delivers

Entry Price
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$29.99/month

Aweber

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Rank 4

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Aweber is a reliable choice for small to medium-sized businesses, offering straightforward email marketing tools with a focus on ease of use and customer support.

In top 3 for

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8.2/10
Ease of Use
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9.7/10
Support
Show details
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Pricing
1,000 Contacts
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$39.99
5,000 Contacts
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$59.99
25,000 Contacts
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$159.99
100,000 Contacts
info
Custom
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Support
Email
Yes
Chat
Yes
Phone
Yes
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Features
No. of Emails
info
Unlimited
Users
info
3
Drag & Drop Builder
info
Yes
Dynamic Content
info
Yes
Geo-Tracking
info
Yes
Landing Pages
info
Yes
CRM
info
No
A/B Testing
info
Yes
Segmentation
info
Yes
SMS
info
No
Analytics
info
Yes
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Marketing Automation
Automation Builder
info
Yes
If/Else Conditions
info
No
Website Tracking
info
No
Go-To Actions
info
Yes
Goal Actions
info
No
Tags
info
Yes
Contact Scoring
info
No
Automation Splits
info
No
Predictive Sending
info
No
icon
Integrations
No. of Native Integrations
755
API Access
Yes
Salesforce
Yes
WordPress
Yes
Shopify
Yes
Zapier Triggers
4
Zapier Actions
6

Pros

  • Fixed price plan for unlimited contacts available

  • Automated RSS feed campaigns

  • Great customer support

  • Branded click-tracking links

Cons

  • Very limited marketing automation features

Entry Price
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$10/month

MailerLite

star
Rank 5

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Renowned for its simplicity and design-focused approach, MailerLite is ideal for businesses and freelancers looking for a budget-friendly solution. It's perfect for newsletter distribution, one-off campaigns, and basic marketing automation needs.

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9.3/10
Ease of Use
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7/10
Support
Show details
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Pricing
1,000 Contacts
info
$15
5,000 Contacts
info
$39
25,000 Contacts
info
$159
100,000 Contacts
info
$440
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Support
Email
Yes
Chat
No
Phone
No
icon
Features
No. of Emails
info
Unlimited
Users
info
3
Drag & Drop Builder
info
Yes
Dynamic Content
info
Yes
Geo-Tracking
info
Yes
Landing Pages
info
Yes
CRM
info
No
A/B Testing
info
Yes
Segmentation
info
Yes
SMS
info
No
Analytics
info
Yes
icon
Marketing Automation
Automation Builder
info
Yes
If/Else Conditions
info
Yes
Website Tracking
info
No
Go-To Actions
info
Yes
Goal Actions
info
No
Tags
info
Yes
Contact Scoring
info
No
Automation Splits
info
Yes
Predictive Sending
info
No
icon
Integrations
No. of Native Integrations
143
API Access
Yes
Salesforce
Yes
WordPress
Yes
Shopify
Yes
Zapier Triggers
10
Zapier Actions
3

Pros

  • Excellent value for money

  • Ability to collect payments (also recurring subscriptions)

  • Offers interactive email elements

  • Option to change links in sent campaigns

  • Auto-resend unopened campaigns

Cons

  • No website tracking

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  • Our ranking considers every plan that providers offer. We evaluate each plan independently and then use a weighted calculation model to determine an overall score for each provider.

The Internet almost became a synonym for interconnectedness. It enables businesses to seamlessly connect with partners and customers, no matter how far they may be. But when it comes to software, particularly email marketing software, proprietary systems can sometimes make it difficult to use different tools together.

For example, you might want to pull data from one source and manipulate it in another tool. Or you may want to integrate the contacts from your CRM into your email marketing campaigns. These tasks become increasingly complex if done manually, and that's why a platform with integration capabilities can add significant value when used with an email marketing solution.

That being said, not all platforms are created equal. Some have better integrations than others, and a platform's ability to integrate with other software can be a deciding factor when choosing an email marketing solution.

To help you make the right choice, we've evaluated and summarized the best email marketing software with regard to integrations.

What Makes the Best Email Marketing Software for Integrations?

We looked at dozens of integrations to determine which email marketing software has the best ones. Much like the criteria for our overall Best Picks, each integration component has a specific weight to it. This weight represents the importance of the component in our evaluation process. Here is each component and their weights contribution to the integrations score.

Email Marketing - Integrations Score Breakdown

Number of Native App Integrations

First off, you'll want to know how many native apps the platform can integrate with. A native integration is more reliable and secure than a third-party one, so if the email marketing software you choose has more native integrations, it will give you peace of mind that your data is safe and sound.

For reference, native integrations are built directly into the platform and do not require any extra setup or a third-party tool. They are more likely to be easier to navigate since they have been tested by both sides and are part of the platforms.

API Access

If there is no native integration, API access can still allow you do to a lot of things if you have developers by your side. An Application Programming Interface (API) allows you to connect external software with your or other platforms and make it easier to manage data between them. It basically allows both programs to communicate with one another and exchange information.

Access to an API makes it possible to pull or push data into your email marketing software or sync the contact list between two tools. APIs are a powerful tool for connecting software, so you'll want to make sure that your chosen email marketing platform provides its API keys and instructions for setting up the integration if you need it.

Salesforce

Salesforce is one of the most popular CRMs in the world. If you already use it for customer relationship management, then having a native integration with your email marketing software can be a huge benefit. It will make it much easier to sync data between the two systems and give you more control over your contacts and their information.

New additions to Salesforce can also automatically be synced with the email marketing software and vice versa, meaning all your customer data is kept up-to-date and accurate.

WordPress

If you're like nearly half of all websites on the Internet, you could have a website built on WordPress. A native integration with your email marketing platform opens up a whole new range of possibilities for you, such as creating subscription forms and custom newsletter signup forms that are synced with your email marketing software.

A WordPress integration can also make it easier to track user activity on your website and segment contacts in the email tool accordingly. And if you're also using WooCommerce, then a native integration could even handle sending transactional emails.

Shopify

Shopify is another popular ecommerce platform. You'll need a native integration if you want to send promotional emails, product recommendations, segment users, etc. Since Shopify isn't as versatile as WordPress, you'll want to ensure that your chosen email marketing tool can integrate with Shopify easily and securely. You'll be able to use all the data gathered on Shopify, such as customer purchase history, to create more personalized emails.

Zapier Triggers

Sometimes, you need a very specific integration that isn't available with a native solution or API. In other cases, the API access might be too cumbersome. Zapier is here to the rescue. Zapier allows you to integrate two different software applications with a few clicks.

Zapier triggers allow you to automate certain aspects of your email campaigns and make them much more efficient. For example, you could set up a Zapier trigger so that whenever someone subscribes to your mailing list, this information (e.g. email and name) are also sent to another software that you use where a new contact is being created.

We measure the Zapier trigger that software offers by the number of triggers offered.

Zapier Actions

The customer subscribing to your list was the trigger in the example above. Each trigger results in an action, in this case, creating a new contact including the name and email address. With Zapier actions, you can handle the other side of the workflow (the one that responds to the trigger).

Also here we evaluate the email marketing tools based on the number of actions.

10 Best Email Marketing Software for Integrations

How to Choose an Email Marketing Software with Great Integrations

Unlike other more subjective criteria, integrations are all about what works best for your individual needs. You must take a good look at your business model and requirements before you can make an informed decision. Are you using WordPress or Shopify? Is Salesforce an important part of your business? Will you need to use triggers and actions through Zapier instead of directly connecting two software applications?

Once you have a good idea of the necessary integrations, choosing will be much easier. To make comparing easier, you can use our Comparison Tool to see which of your preferred software tools offer the best integrations for you. Add or remove as many email marketing tools as you want and get a comprehensive picture of what each one can do for your business.

Steven L.

Steven L.

Updated: May 28, 2024

Average tennis player with above-average skills in marketing automation. I’m obsessed with delivering results but also tend to read each marketing email I receive five or more times to analyze it.

FAQ

Why do some providers have much more native integrations than others?

Can I use Zapier triggers and actions with any email marketing software?