Easiest to Use Email Marketing Software

We have evaluated 26+ providers to determine the best simple email marketing software. Discover the most easy to use tools in the following list.

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Ease of Use

Entry Price
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$10/month

MailerLite

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Rank 1

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Renowned for its simplicity and design-focused approach, MailerLite is ideal for businesses and freelancers looking for a budget-friendly solution. It's perfect for newsletter distribution, one-off campaigns, and basic marketing automation needs.

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9.3/10
Ease of Use
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7/10
Support
Show details
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Pricing
1,000 Contacts
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$15
5,000 Contacts
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$39
25,000 Contacts
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$159
100,000 Contacts
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$440
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Support
Email
Yes
Chat
No
Phone
No
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Features
No. of Emails
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Unlimited
Users
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3
Drag & Drop Builder
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Yes
Dynamic Content
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Yes
Geo-Tracking
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Yes
Landing Pages
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Yes
CRM
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No
A/B Testing
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Yes
Segmentation
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Yes
SMS
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No
Analytics
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Yes
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Marketing Automation
Automation Builder
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Yes
If/Else Conditions
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Yes
Website Tracking
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No
Go-To Actions
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Yes
Goal Actions
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No
Tags
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Yes
Contact Scoring
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No
Automation Splits
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Yes
Predictive Sending
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No
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Integrations
No. of Native Integrations
143
API Access
Yes
Salesforce
Yes
WordPress
Yes
Shopify
Yes
Zapier Triggers
10
Zapier Actions
3

Pros

  • Excellent value for money

  • Ability to collect payments (also recurring subscriptions)

  • Offers interactive email elements

  • Option to change links in sent campaigns

  • Auto-resend unopened campaigns

Cons

  • No website tracking

Entry Price
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$16/month

Moosend

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Rank 2

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Known for its user-friendly interface, Moosend offers advanced automation features and personalized email campaigns, making it a go-to for SMEs looking to boost engagement.

In top 3 for

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9.2/10
Ease of Use
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8.4/10
Support
Show details
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Pricing
1,000 Contacts
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$16
5,000 Contacts
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$48
25,000 Contacts
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$160
100,000 Contacts
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$624
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Support
Email
Yes
Chat
Yes
Phone
No
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Features
No. of Emails
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Unlimited
Users
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5
Drag & Drop Builder
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Yes
Dynamic Content
info
Yes
Geo-Tracking
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Yes
Landing Pages
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Yes
CRM
info
No
A/B Testing
info
Yes
Segmentation
info
Yes
SMS
info
No
Analytics
info
Yes
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Marketing Automation
Automation Builder
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Yes
If/Else Conditions
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No
Website Tracking
info
Yes
Go-To Actions
info
No
Goal Actions
info
No
Tags
info
Yes
Contact Scoring
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No
Automation Splits
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Yes
Predictive Sending
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No
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Integrations
No. of Native Integrations
42
API Access
Yes
Salesforce
Yes
WordPress
Yes
Shopify
No
Zapier Triggers
3
Zapier Actions
5

Pros

  • Permanent 25% discounts for nonprofits

  • AI product recommendations for ecommerce

  • Easy to use

Cons

  • Limited marketing automation features

Entry Price
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$25/month

Rejoiner

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Rank 3

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Specializing in cart abandonment and email retargeting, Rejoiner helps primarily ecommerce businesses recover lost sales through tailored email strategies and services.

In top 3 for

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9.2/10
Ease of Use
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7/10
Support
Show details
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Pricing
1,000 Contacts
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$25
5,000 Contacts
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$100
25,000 Contacts
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$445
100,000 Contacts
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$1,195
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Support
Email
No
Chat
Yes
Phone
Yes
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Features
No. of Emails
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Unlimited
Users
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Unlimited
Drag & Drop Builder
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Yes
Dynamic Content
info
Yes
Geo-Tracking
info
No
Landing Pages
info
No
CRM
info
No
A/B Testing
info
Yes
Segmentation
info
Yes
SMS
info
No
Analytics
info
Yes
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Marketing Automation
Automation Builder
info
Yes
If/Else Conditions
info
Yes
Website Tracking
info
Yes
Go-To Actions
info
Yes
Goal Actions
info
Yes
Tags
info
Yes
Contact Scoring
info
Yes
Automation Splits
info
Yes
Predictive Sending
info
No
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Integrations
No. of Native Integrations
24
API Access
Yes
Salesforce
No
WordPress
No
Shopify
Yes
Zapier Triggers
1
Zapier Actions
9

Pros

  • Specialized for ecommerce

  • Offer professional services to manage email strategy and creative production

Cons

  • Often do not respond to support requests

Entry Price
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$25/month

Brevo

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Rank 4

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Brevo distinguishes itself with a streamlined approach to email marketing and CRM, focusing on intuitive design and efficiency, making it an ideal choice for businesses seeking a solution for their marketing and sales needs.

In top 3 for

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9.1/10
Ease of Use
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5.8/10
Support
Show details
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Pricing
1,000 Contacts
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$25
5,000 Contacts
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$25
25,000 Contacts
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$25
100,000 Contacts
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$25
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Support
Email
Yes
Chat
No
Phone
No
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Features
No. of Emails
info
20,000
Users
info
1
Drag & Drop Builder
info
Yes
Dynamic Content
info
Yes
Geo-Tracking
info
Yes
Landing Pages
info
No
CRM
info
Yes
A/B Testing
info
Yes
Segmentation
info
Yes
SMS
info
Yes
Analytics
info
No
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Marketing Automation
Automation Builder
info
Yes
If/Else Conditions
info
Yes
Website Tracking
info
Yes
Go-To Actions
info
Yes
Goal Actions
info
No
Tags
info
Yes
Contact Scoring
info
Yes
Automation Splits
info
Yes
Predictive Sending
info
No
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Integrations
No. of Native Integrations
64
API Access
Yes
Salesforce
Yes
WordPress
Yes
Shopify
Yes
Zapier Triggers
3
Zapier Actions
2

Pros

  • Unlimited contacts

  • Very clean interface for the many available features

  • Comes with a free base version of a CRM, live chat & chatbot widget, and meeting management

  • Send time optimization on the business plan

Cons

  • Responses to support queries take a long time

  • Removing their branding from emails costs extra on the starter plan

  • Pricing by email volume is unfavorable for those who send more than 8 emails per month & contact

  • Landing pages cost extra

Entry Price
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$100/month

Sendlane

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Rank 5

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Sendlane's strength lies in its intelligent automation and personalization capabilities, tailored for ecommerce businesses aiming to create meaningful customer experiences.

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9.1/10
Ease of Use
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7/10
Support
Show details
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Pricing
1,000 Contacts
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$100
5,000 Contacts
info
$100
25,000 Contacts
info
$440
100,000 Contacts
info
$1,100
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Support
Email
No
Chat
Yes
Phone
No
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Features
No. of Emails
info
75,000
Users
info
Unlimited
Drag & Drop Builder
info
Yes
Dynamic Content
info
Yes
Geo-Tracking
info
No
Landing Pages
info
Yes
CRM
info
No
A/B Testing
info
Yes
Segmentation
info
Yes
SMS
info
Yes
Analytics
info
Yes
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Marketing Automation
Automation Builder
info
No
If/Else Conditions
info
Yes
Website Tracking
info
Yes
Go-To Actions
info
Yes
Goal Actions
info
Yes
Tags
info
Yes
Contact Scoring
info
No
Automation Splits
info
Yes
Predictive Sending
info
Yes
icon
Integrations
No. of Native Integrations
10
API Access
Yes
Salesforce
No
WordPress
No
Shopify
Yes
Zapier Triggers
2
Zapier Actions
2

Pros

  • Intelligent Pop ups & Forms

  • Experiments Multivariate Testing

  • ROI & Conversion Tracking

  • Automated List Hygiene

Cons

  • Does not supports CRM functionalities

  • Does not offers drag and drop automation builder

  • Does not offers Geo-tracking

  • High pricing

  • Limited integrations

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  • Our ranking considers every plan that providers offer. We evaluate each plan independently and then use a weighted calculation model to determine an overall score for each provider.

The role of an entrepreneur often requires one to wear many hats – marketing, sales, customer support, and many others. As a result, you have to streamline your processes as much as possible to juggle all these responsibilities. Getting bogged down in complex email marketing software with steep learning curves is not the way to go.

If you want to run a successful email marketing campaign without wasting too much time trying to understand the software, then you need to find an email marketing tool that is easy to use and intuitive. Thankfully, there are plenty of software options out there that can be used with minimal training.

We have gone through the trouble of reviewing dozens of email marketing software and have created a list of the best picks based on ease of use, intuitiveness, and other custom criteria.

What Makes an Easy Email Marketing Software?

In order to create the best picks for ease of use we have performed a standardized set of tasks using each software. Next to that we also gathered customer feedback as a second criterion for the total ease of use score.

These users consist partly of active customers of the respective software and partly of people who have just started with email marketing. We asked these people to rate different categories. For example, how intuitive the tool is to use, how easy it is to navigate, and how easy they find the setup process.

The software's User Interface (UI) is a key factor, as it is essential in making it easy to use. It's what the user has to interact with to create campaigns and track results. A user-friendly UI must be intuitive and should not require much time for the user to learn.

Navigation throughout the platform is also essential. Many software solutions offer different navigation paths for different types of users. These should be kept simple enough to make it straightforward for users to find their way around quickly.

Next, the onboarding process matters. This is the process by which a user creates an account and starts using the platform. Depending on how long it takes to set up an account and what kind of information users need to provide, this could be a deciding factor for ease of use. You might have other employees who need to be onboarded quickly to start using the software which makes a mild learning curve a plus.

As for automation features, which are essential for email marketing, it should be easy to set up a campaign and automate various tasks. Setting rules for automated emails, tracking customer behavior, and making changes to campaigns need to be doable for everyone without needing an advanced degree in computer science.

For these reasons, we prepared certain tasks, which our team then solved with the help of each software. We created a new account with all providers, set it up, created email campaigns, set up automations, segmented customer groups, and more to then have individual scores for each step that we converted into a total score.

10 Easiest to Use Email Marketing Software

How to Choose an Easy to Use Email Marketing Software

All in all, you'll find that most email marketing tools are quite easy to use. Some may have more visually appealing user interfaces, so it's really a matter of preference. Even those that are slightly more complex shouldn't be ignored. It is natural that more advanced tools tend to be more cluttered as they simply contain more features. However, there are often extensive documentations and tutorials available that can help you learn the basics quickly. When all else fails, customer support should be able to assist.

Ultimately, the best way to choose an email marketing solution is to test it out for yourself. All providers either have a free plan or trial available. This will give you time to see how user-friendly the platform is and whether it meets all your needs. Our list above should give you a good overview of which tools you should test to keep it simple.

Steven L.

Steven L.

Updated: May 28, 2024

Average tennis player with above-average skills in marketing automation. I’m obsessed with delivering results but also tend to read each marketing email I receive five or more times to analyze it.

FAQ

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