Easiest to Use Email Marketing Software

We have evaluated 26+ providers to determine the best simple email marketing software. Discover the most easy to use tools in the following list.

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Ease of Use

Entry Price
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$10/month

MailerLite

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Rank 1

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MailerLite is a budget-friendly solution that is simple yet powerful to grow your audience fast and drive revenue smarter.

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9.3/10
Ease of Use
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7/10
Support
Show details
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Pricing
1,000 Contacts
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$10
5,000 Contacts
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$32
25,000 Contacts
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$139
100,000 Contacts
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NA
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Support
Email
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Chat
x
Phone
x
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Features
No. of Emails
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Unlimited
Users
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3
Drag & Drop Builder
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x
Dynamic Content
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x
Geo-Tracking
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x
Landing Pages
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x
CRM
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x
A/B Testing
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x
Segmentation
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x
SMS
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x
Analytics
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x
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Marketing Automation
Automation Builder
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x
If/Else Conditions
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x
Website Tracking
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x
Go-To Actions
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x
Goal Actions
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x
Tags
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x
Contact Scoring
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x
Automation Splits
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x
Predictive Sending
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x
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Integrations
No. of Native Integrations
134
API Access
x
Salesforce
x
WordPress
x
Shopify
x
Zapier Triggers
10
Zapier Actions
3

Pros

  • Edit links in sent campaigns

  • RSS campaigns

  • Sell recurring subscriptions

  • Surveys and quizzes: Allow subscribers to start surveys within the email and seamlessly collect data and insights to optimize campaigns

  • Extensive features available

  • Easy to use

Cons

  • Doesn't offer SMS services

  • No website tracking

Entry Price
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$16/month

Moosend

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Rank 2

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A modern solution to deliver email marketing and automation experiences that drive real revenue growth.

In top 3 for

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9.2/10
Ease of Use
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8.4/10
Support
Show details
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Pricing
1,000 Contacts
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$16
5,000 Contacts
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$48
25,000 Contacts
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$160
100,000 Contacts
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$624
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Support
Email
x
Chat
x
Phone
x
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Features
No. of Emails
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Unlimited
Users
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5
Drag & Drop Builder
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x
Dynamic Content
info
x
Geo-Tracking
info
x
Landing Pages
info
x
CRM
info
x
A/B Testing
info
x
Segmentation
info
x
SMS
info
x
Analytics
info
x
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Marketing Automation
Automation Builder
info
x
If/Else Conditions
info
x
Website Tracking
info
x
Go-To Actions
info
x
Goal Actions
info
x
Tags
info
x
Contact Scoring
info
x
Automation Splits
info
x
Predictive Sending
info
x
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Integrations
No. of Native Integrations
42
API Access
x
Salesforce
x
WordPress
x
Shopify
x
Zapier Triggers
3
Zapier Actions
5

Pros

  • AI-engine product recommendations

  • Predicted Weather Analytics

  • Extensive features available

  • Easy to use

Cons

  • Doesn't offer SMS service

Entry Price
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$25/month

Rejoiner

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Rank 3

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Rejoiner focuses on retention marketing and offering email marketing services to optimize the results of already running businesses.

In top 3 for

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9.2/10
Ease of Use
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7/10
Support
Show details
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Pricing
1,000 Contacts
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$25
5,000 Contacts
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$100
25,000 Contacts
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$445
100,000 Contacts
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$1,195
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Support
Email
x
Chat
x
Phone
x
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Features
No. of Emails
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Unlimited
Users
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Unlimited
Drag & Drop Builder
info
x
Dynamic Content
info
x
Geo-Tracking
info
x
Landing Pages
info
x
CRM
info
x
A/B Testing
info
x
Segmentation
info
x
SMS
info
x
Analytics
info
x
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Marketing Automation
Automation Builder
info
x
If/Else Conditions
info
x
Website Tracking
info
x
Go-To Actions
info
x
Goal Actions
info
x
Tags
info
x
Contact Scoring
info
x
Automation Splits
info
x
Predictive Sending
info
x
icon
Integrations
No. of Native Integrations
24
API Access
x
Salesforce
x
WordPress
x
Shopify
x
Zapier Triggers
1
Zapier Actions
9

Pros

  • Offers Revenue Reporting

  • Generates Customer Profiles based on purchase history, browsing behavior, marketing interactions, in-store, and catalog data

  • Easy to use

Cons

  • Does not revert to the support queries

Entry Price
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$25/month

Brevo

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Rank 4

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Brevo offers a versatile platform for growing businesses with the right marketing & sales tools. Next to email marketing it also offers a chat and CRM solution.

In top 3 for

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9.1/10
Ease of Use
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5.8/10
Support
Show details
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Pricing
1,000 Contacts
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$25
5,000 Contacts
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$25
25,000 Contacts
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$25
100,000 Contacts
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$25
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Support
Email
x
Chat
x
Phone
x
icon
Features
No. of Emails
info
20,000
Users
info
1
Drag & Drop Builder
info
x
Dynamic Content
info
x
Geo-Tracking
info
x
Landing Pages
info
x
CRM
info
x
A/B Testing
info
x
Segmentation
info
x
SMS
info
x
Analytics
info
x
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Marketing Automation
Automation Builder
info
x
If/Else Conditions
info
x
Website Tracking
info
x
Go-To Actions
info
x
Goal Actions
info
x
Tags
info
x
Contact Scoring
info
x
Automation Splits
info
x
Predictive Sending
info
x
icon
Integrations
No. of Native Integrations
64
API Access
x
Salesforce
x
WordPress
x
Shopify
x
Zapier Triggers
3
Zapier Actions
2

Pros

  • Unlimited contacts

  • Mobile-friendly email designer

  • No daily sending limit

  • Send time optimization

  • Affordable pricing

Cons

  • Takes too long to reply to the support queries

  • Does not supports predictive sending

  • Does not offer action based automation triggers

Entry Price
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$100/month

Sendlane

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Rank 5

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Sendlane helps one to automate, track, and segment their contacts to create authentic experiences that boost lifetime values through repeat purchases.

Scroll back
Scroll forward
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9.1/10
Ease of Use
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7/10
Support
Show details
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Pricing
1,000 Contacts
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$100
5,000 Contacts
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$100
25,000 Contacts
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$440
100,000 Contacts
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$1,100
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Support
Email
x
Chat
x
Phone
x
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Features
No. of Emails
info
75,000
Users
info
Unlimited
Drag & Drop Builder
info
x
Dynamic Content
info
x
Geo-Tracking
info
x
Landing Pages
info
x
CRM
info
x
A/B Testing
info
x
Segmentation
info
x
SMS
info
x
Analytics
info
x
icon
Marketing Automation
Automation Builder
info
x
If/Else Conditions
info
x
Website Tracking
info
x
Go-To Actions
info
x
Goal Actions
info
x
Tags
info
x
Contact Scoring
info
x
Automation Splits
info
x
Predictive Sending
info
x
icon
Integrations
No. of Native Integrations
10
API Access
x
Salesforce
x
WordPress
x
Shopify
x
Zapier Triggers
2
Zapier Actions
2

Pros

  • Intelligent Pop ups & Forms

  • Experiments Multivariate Testing

  • ROI & Conversion Tracking

  • Automated List Hygiene

Cons

  • Does not supports CRM functionalities

  • Does not offers drag and drop automation builder

  • Does not offers Geo-tracking

  • High pricing

  • Limited integrations

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  • Our ranking considers every plan that providers offer. We evaluate each plan independently and then use a weighted calculation model to determine an overall score for each provider.

The role of an entrepreneur often requires one to wear many hats – marketing, sales, customer support, and many others. As a result, you have to streamline your processes as much as possible to juggle all these responsibilities. Getting bogged down in complex email marketing software with steep learning curves is not the way to go.

If you want to run a successful email marketing campaign without wasting too much time trying to understand the software, then you need to find an email marketing tool that is easy to use and intuitive. Thankfully, there are plenty of software options out there that can be used with minimal training.

We have gone through the trouble of reviewing dozens of email marketing software and have created a list of the best picks based on ease of use, intuitiveness, and other custom criteria.

What Makes an Easy Email Marketing Software?

In order to create the best picks for ease of use we have performed a standardized set of tasks using each software. Next to that we also gathered customer feedback as a second criterion for the total ease of use score.

These users consist partly of active customers of the respective software and partly of people who have just started with email marketing. We asked these people to rate different categories. For example, how intuitive the tool is to use, how easy it is to navigate, and how easy they find the setup process.

The software's User Interface (UI) is a key factor, as it is essential in making it easy to use. It's what the user has to interact with to create campaigns and track results. A user-friendly UI must be intuitive and should not require much time for the user to learn.

Navigation throughout the platform is also essential. Many software solutions offer different navigation paths for different types of users. These should be kept simple enough to make it straightforward for users to find their way around quickly.

Next, the onboarding process matters. This is the process by which a user creates an account and starts using the platform. Depending on how long it takes to set up an account and what kind of information users need to provide, this could be a deciding factor for ease of use. You might have other employees who need to be onboarded quickly to start using the software which makes a mild learning curve a plus.

As for automation features, which are essential for email marketing, it should be easy to set up a campaign and automate various tasks. Setting rules for automated emails, tracking customer behavior, and making changes to campaigns need to be doable for everyone without needing an advanced degree in computer science.

For these reasons, we prepared certain tasks, which our team then solved with the help of each software. We created a new account with all providers, set it up, created email campaigns, set up automations, segmented customer groups, and more to then have individual scores for each step that we converted into a total score.

10 Easiest to Use Email Marketing Software

How to Choose an Easy to Use Email Marketing Software

All in all, you'll find that most email marketing tools are quite easy to use. Some may have more visually appealing user interfaces, so it's really a matter of preference. Even those that are slightly more complex shouldn't be ignored. It is natural that more advanced tools tend to be more cluttered as they simply contain more features. However, there are often extensive documentations and tutorials available that can help you learn the basics quickly. When all else fails, customer support should be able to assist.

Ultimately, the best way to choose an email marketing solution is to test it out for yourself. All providers either have a free plan or trial available. This will give you time to see how user-friendly the platform is and whether it meets all your needs. Our list above should give you a good overview of which tools you should test to keep it simple.

Steven L.

Steven L.

Updated: Nov 29, 2023

Average tennis player with above-average skills in marketing automation. I’m obsessed with delivering results but also tend to read each marketing email I receive five or more times to analyze it.

FAQ

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