Easiest to Use Email Marketing Software
We have evaluated 26+ providers to determine the best simple email marketing software. Discover the most easy to use tools in the following list.
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Ease of Use
MailerLite
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MailerLite is a budget-friendly solution that is simple yet powerful to grow your audience fast and drive revenue smarter.
In top 3 for
Pros
Edit links in sent campaigns
RSS campaigns
Sell recurring subscriptions
Surveys and quizzes: Allow subscribers to start surveys within the email and seamlessly collect data and insights to optimize campaigns
Extensive features available
Easy to use
Cons
Doesn't offer SMS services
No website tracking
Moosend
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A modern solution to deliver email marketing and automation experiences that drive real revenue growth.
In top 3 for
Pros
AI-engine product recommendations
Predicted Weather Analytics
Extensive features available
Easy to use
Cons
Doesn't offer SMS service
Rejoiner
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Rejoiner focuses on retention marketing and offering email marketing services to optimize the results of already running businesses.
In top 3 for
Pros
Offers Revenue Reporting
Generates Customer Profiles based on purchase history, browsing behavior, marketing interactions, in-store, and catalog data
Easy to use
Cons
Does not revert to the support queries
Brevo
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Brevo offers a versatile platform for growing businesses with the right marketing & sales tools. Next to email marketing it also offers a chat and CRM solution.
In top 3 for
Pros
Unlimited contacts
Mobile-friendly email designer
No daily sending limit
Send time optimization
Affordable pricing
Cons
Takes too long to reply to the support queries
Does not supports predictive sending
Does not offer action based automation triggers
Sendlane
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Sendlane helps one to automate, track, and segment their contacts to create authentic experiences that boost lifetime values through repeat purchases.
Pros
Intelligent Pop ups & Forms
Experiments Multivariate Testing
ROI & Conversion Tracking
Automated List Hygiene
Cons
Does not supports CRM functionalities
Does not offers drag and drop automation builder
Does not offers Geo-tracking
High pricing
Limited integrations
- Our ranking considers every plan that providers offer. We evaluate each plan independently and then use a weighted calculation model to determine an overall score for each provider.
The role of an entrepreneur often requires one to wear many hats – marketing, sales, customer support, and many others. As a result, you have to streamline your processes as much as possible to juggle all these responsibilities. Getting bogged down in complex email marketing software with steep learning curves is not the way to go.
If you want to run a successful email marketing campaign without wasting too much time trying to understand the software, then you need to find an email marketing tool that is easy to use and intuitive. Thankfully, there are plenty of software options out there that can be used with minimal training.
We have gone through the trouble of reviewing dozens of email marketing software and have created a list of the best picks based on ease of use, intuitiveness, and other custom criteria.
What Makes an Easy Email Marketing Software?
In order to create the best picks for ease of use we have performed a standardized set of tasks using each software. Next to that we also gathered customer feedback as a second criterion for the total ease of use score.
These users consist partly of active customers of the respective software and partly of people who have just started with email marketing. We asked these people to rate different categories. For example, how intuitive the tool is to use, how easy it is to navigate, and how easy they find the setup process.
The software's User Interface (UI) is a key factor, as it is essential in making it easy to use. It's what the user has to interact with to create campaigns and track results. A user-friendly UI must be intuitive and should not require much time for the user to learn.
Navigation throughout the platform is also essential. Many software solutions offer different navigation paths for different types of users. These should be kept simple enough to make it straightforward for users to find their way around quickly.
Next, the onboarding process matters. This is the process by which a user creates an account and starts using the platform. Depending on how long it takes to set up an account and what kind of information users need to provide, this could be a deciding factor for ease of use. You might have other employees who need to be onboarded quickly to start using the software which makes a mild learning curve a plus.
As for automation features, which are essential for email marketing, it should be easy to set up a campaign and automate various tasks. Setting rules for automated emails, tracking customer behavior, and making changes to campaigns need to be doable for everyone without needing an advanced degree in computer science.
For these reasons, we prepared certain tasks, which our team then solved with the help of each software. We created a new account with all providers, set it up, created email campaigns, set up automations, segmented customer groups, and more to then have individual scores for each step that we converted into a total score.
10 Easiest to Use Email Marketing Software
How to Choose an Easy to Use Email Marketing Software
All in all, you'll find that most email marketing tools are quite easy to use. Some may have more visually appealing user interfaces, so it's really a matter of preference. Even those that are slightly more complex shouldn't be ignored. It is natural that more advanced tools tend to be more cluttered as they simply contain more features. However, there are often extensive documentations and tutorials available that can help you learn the basics quickly. When all else fails, customer support should be able to assist.
Ultimately, the best way to choose an email marketing solution is to test it out for yourself. All providers either have a free plan or trial available. This will give you time to see how user-friendly the platform is and whether it meets all your needs. Our list above should give you a good overview of which tools you should test to keep it simple.
Steven L.
Updated: Nov 29, 2023
Average tennis player with above-average skills in marketing automation. I’m obsessed with delivering results but also tend to read each marketing email I receive five or more times to analyze it.
FAQ
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