Easiest to Use Email Marketing Software

The role of an entrepreneur often requires one to wear many hats – marketing, sales, customer support, and many others. As a result, you have to streamline your processes as much as possible to juggle all these responsibilities. Getting bogged down in complex email marketing software with steep learning curves is not the way to go.

If you want to run a successful email marketing campaign without wasting too much time trying to understand the software, then you need to find an email marketing tool that is easy to use and intuitive. Thankfully, there are plenty of software options out there that can be used with minimal training.

We have gone through the trouble of reviewing dozens of email marketing software and have created a list of the best picks based on ease of use, intuitiveness, and other custom criteria.

What Makes an Easy Email Marketing Software?

In order to create the best picks for ease of use we have performed a standardized set of tasks using each software. Next to that we also gathered customer feedback as a second criterion for the total ease of use score.

These users consist partly of active customers of the respective software and partly of people who have just started with email marketing. We asked these people to rate different categories. For example, how intuitive the tool is to use, how easy it is to navigate, and how easy they find the setup process.

The software's User Interface (UI) is a key factor, as it is essential in making it easy to use. It's what the user has to interact with to create campaigns and track results. A user-friendly UI must be intuitive and should not require much time for the user to learn.

Navigation throughout the platform is also essential. Many software solutions offer different navigation paths for different types of users. These should be kept simple enough to make it straightforward for users to find their way around quickly.

Next, the onboarding process matters. This is the process by which a user creates an account and starts using the platform. Depending on how long it takes to set up an account and what kind of information users need to provide, this could be a deciding factor for ease of use. You might have other employees who need to be onboarded quickly to start using the software which makes a mild learning curve a plus.

As for automation features, which are essential for email marketing, it should be easy to set up a campaign and automate various tasks. Setting rules for automated emails, tracking customer behavior, and making changes to campaigns need to be doable for everyone without needing an advanced degree in computer science.

For these reasons, we prepared certain tasks, which our team then solved with the help of each software. We created a new account with all providers, set it up, created email campaigns, set up automations, segmented customer groups, and more to then have individual scores for each step that we converted into a total score.

10 Easiest to Use Email Marketing Software

How to Choose an Easy to Use Email Marketing Software

All in all, you'll find that most email marketing tools are quite easy to use. Some may have more visually appealing user interfaces, so it's really a matter of preference. Even those that are slightly more complex shouldn't be ignored. It is natural that more advanced tools tend to be more cluttered as they simply contain more features. However, there are often extensive documentations and tutorials available that can help you learn the basics quickly. When all else fails, customer support should be able to assist.

Ultimately, the best way to choose an email marketing solution is to test it out for yourself. All providers either have a free plan or trial available. This will give you time to see how user-friendly the platform is and whether it meets all your needs. Our list above should give you a good overview of which tools you should test to keep it simple.