Best Free Email Marketing Software

We have evaluated 26+ providers to determine the best free email marketing software in the following list.

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Free

Entry Price
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$10/month

MailerLite - Free

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Rank 1

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Renowned for its simplicity and design-focused approach, MailerLite is ideal for businesses and freelancers looking for a budget-friendly solution. It's perfect for newsletter distribution, one-off campaigns, and basic marketing automation needs.

In top 3 for

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9.3/10
Ease of Use
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7/10
Support
Show details
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Pricing
1,000 Contacts
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$15
5,000 Contacts
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$39
25,000 Contacts
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$159
100,000 Contacts
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$440
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Support
Email
Yes
Chat
No
Phone
No
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Features
No. of Emails
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12,000
Users
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1
Drag & Drop Builder
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Yes
Dynamic Content
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No
Geo-Tracking
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Yes
Landing Pages
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Yes
CRM
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No
A/B Testing
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No
Segmentation
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Yes
SMS
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No
Analytics
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Yes
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Marketing Automation
Automation Builder
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Yes
If/Else Conditions
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Yes
Website Tracking
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No
Go-To Actions
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Yes
Goal Actions
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No
Tags
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Yes
Contact Scoring
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No
Automation Splits
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No
Predictive Sending
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No
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Integrations
No. of Native Integrations
143
API Access
Yes
Salesforce
Yes
WordPress
Yes
Shopify
Yes
Zapier Triggers
10
Zapier Actions
3
Entry Price
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$24.99/month

Aweber - Free

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Rank 2

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Aweber is a reliable choice for small to medium-sized businesses, offering straightforward email marketing tools with a focus on ease of use and customer support.

In top 3 for

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8.2/10
Ease of Use
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9.7/10
Support
Show details
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Pricing
1,000 Contacts
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$24.99
5,000 Contacts
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$44.99
25,000 Contacts
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$144.99
100,000 Contacts
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$787.99
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Support
Email
Yes
Chat
Yes
Phone
Yes
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Features
No. of Emails
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3,000
Users
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1
Drag & Drop Builder
info
Yes
Dynamic Content
info
Yes
Geo-Tracking
info
Yes
Landing Pages
info
Yes
CRM
info
No
A/B Testing
info
No
Segmentation
info
No
SMS
info
No
Analytics
info
No
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Marketing Automation
Automation Builder
info
Yes
If/Else Conditions
info
No
Website Tracking
info
No
Go-To Actions
info
No
Goal Actions
info
No
Tags
info
Yes
Contact Scoring
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No
Automation Splits
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No
Predictive Sending
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No
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Integrations
No. of Native Integrations
755
API Access
Yes
Salesforce
Yes
WordPress
Yes
Shopify
Yes
Zapier Triggers
4
Zapier Actions
6
Entry Price
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$30/month

Klaviyo - Free

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Rank 3

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Klaviyo excels in integrating email marketing with ecommerce platforms, offering powerful segmentation and personalization options for dynamic and effective marketing campaigns.

In top 3 for

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8.7/10
Ease of Use
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7.7/10
Support
Show details
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Pricing
1,000 Contacts
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$30
5,000 Contacts
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$100
25,000 Contacts
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$400
100,000 Contacts
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$1,380
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Support
Email
Yes
Chat
No
Phone
Yes
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Features
No. of Emails
info
500
Users
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Unlimited
Drag & Drop Builder
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Yes
Dynamic Content
info
Yes
Geo-Tracking
info
Yes
Landing Pages
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No
CRM
info
No
A/B Testing
info
Yes
Segmentation
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Yes
SMS
info
Yes
Analytics
info
Yes
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Marketing Automation
Automation Builder
info
Yes
If/Else Conditions
info
Yes
Website Tracking
info
No
Go-To Actions
info
No
Goal Actions
info
No
Tags
info
Yes
Contact Scoring
info
No
Automation Splits
info
Yes
Predictive Sending
info
No
icon
Integrations
No. of Native Integrations
295
API Access
Yes
Salesforce
Yes
WordPress
No
Shopify
Yes
Zapier Triggers
1
Zapier Actions
6
Entry Price
info
$20/month

Omnisend - Free

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Rank 4

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Omnisend stands out with its focus on ecommerce, offering advanced segmentation, SMS marketing, and personalized emails based on shopping behavior.

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9.2/10
Ease of Use
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7.4/10
Support
Show details
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Pricing
1,000 Contacts
info
$20
5,000 Contacts
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$65
25,000 Contacts
info
$245
100,000 Contacts
info
$720
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Support
Email
Yes
Chat
Yes
Phone
No
icon
Features
No. of Emails
info
500
Users
info
Unlimited
Drag & Drop Builder
info
Yes
Dynamic Content
info
Yes
Geo-Tracking
info
Yes
Landing Pages
info
Yes
CRM
info
No
A/B Testing
info
Yes
Segmentation
info
Yes
SMS
info
Yes
Analytics
info
Yes
icon
Marketing Automation
Automation Builder
info
Yes
If/Else Conditions
info
No
Website Tracking
info
No
Go-To Actions
info
No
Goal Actions
info
No
Tags
info
No
Contact Scoring
info
No
Automation Splits
info
No
Predictive Sending
info
No
icon
Integrations
No. of Native Integrations
83
API Access
Yes
Salesforce
No
WordPress
Yes
Shopify
Yes
Zapier Triggers
0
Zapier Actions
2
Entry Price
info
$20/month

CleverReach - Free

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Rank 5

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Specializing in automation and integration, CleverReach caters to businesses looking to streamline their email marketing processes and integrate with numerous third-party applications.

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Scroll forward
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8.7/10
Ease of Use
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5.9/10
Support
Show details
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Pricing
1,000 Contacts
info
$20
5,000 Contacts
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$60
25,000 Contacts
info
$200
100,000 Contacts
info
$750
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Support
Email
Yes
Chat
No
Phone
No
icon
Features
No. of Emails
info
1,000
Users
info
1
Drag & Drop Builder
info
Yes
Dynamic Content
info
Yes
Geo-Tracking
info
Yes
Landing Pages
info
No
CRM
info
No
A/B Testing
info
Yes
Segmentation
info
Yes
SMS
info
No
Analytics
info
Yes
icon
Marketing Automation
Automation Builder
info
Yes
If/Else Conditions
info
Yes
Website Tracking
info
No
Go-To Actions
info
No
Goal Actions
info
No
Tags
info
Yes
Contact Scoring
info
No
Automation Splits
info
Yes
Predictive Sending
info
No
icon
Integrations
No. of Native Integrations
108
API Access
Yes
Salesforce
Yes
WordPress
Yes
Shopify
Yes
Zapier Triggers
4
Zapier Actions
4
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  • Our ranking considers every plan that providers offer. We evaluate each plan independently and then use a weighted calculation model to determine an overall score for each provider.

Email marketing software can turbocharge your business growth by helping you collect leads, automate emails and track the results of your campaigns. It's a powerful tool that allows you to reach thousands of customers with just one click. Yet, most people think they are reserved for the big boys with deep pockets.

Fortunately, for small businesses and startups looking to save on costs, there are many free email marketing solutions available on the market today. While some of these free solutions may not have all the features of their paid counterparts, they are still powerful enough to dip your toes into the email marketing game.

We have gone through and compiled a list of the best free email marketing software based on our extensive research. Don't waste time hopping from platform to platform anymore; let us help you find the best email marketing software that fits your needs.

What Makes the Best Free Email Marketing Software?

When it comes to selecting the best free email marketing software for your business, there are a few key things to consider. First and foremost, you must distinguish between a free plan and a limited-time trial, as the latter typically offers more features and better capabilities. However, these limited-time trials are often not free in the long term.

Since an email marketing campaign spans several months, you'll want to find free software to carry you through your campaign and beyond. In addition, consider the features of each software to ensure that you can take advantage of all the core features. For instance, the number of emails you can send monthly will most likely be capped on a free plan.

That shouldn't be a problem until your list grows to a certain size. Likewise, you may not have access to priority support, automation tools, or a built-in CRM and your emails will have a stamp of the provider’s logo. As such, the best free email marketing software should offer a respectable selection of features and limitations you can live with.

Just like for our overall Best Picks, we took a close look at each free plan offered by the providers. We proceeded in exactly the same way, except that we left out the price factor. Check here if you want to learn more about how we compiled our ranking in detail.

10 Best Free Email Marketing Software

  1. 1

    - Free

  2. 2

    - Free

  3. 3

    - Free

  4. 4

    - Free

  5. 5
  6. 6

    - Free

  7. 7
  8. 8
  9. 9

    - Free

  10. 10

How to Choose a Free Email Marketing Software for Your Needs

The first step in your selection process should be identifying your needs. Once you know your requirements, check out the list above to see which provider won't put any obstacles in your way. This step will help you narrow things down to several options.

Continue by adding each provider to our Comparison Tool. It will present you with an easy-to-read comparison of features and restrictions for each of your chosen email marketing software. Subsequently, one provider should clearly stand out.

If all providers limit you too much, you're better off with a paid plan. Sounds bad, but it's usually a good chance to find the right email marketing software that you won't have to change in the long run.

In that case, our Finder Tool will help you by giving you a personalized recommendation based on your needs.

Steven L.

Steven L.

Updated: Mar 30, 2024

Average tennis player with above-average skills in marketing automation. I’m obsessed with delivering results but also tend to read each marketing email I receive five or more times to analyze it.

FAQ

Can I upgrade to a paid plan later on?

What should I do if I hit the limits of my free plan?

Is email marketing with free software really worth it?