Best Free Email Marketing Software

Email marketing software can turbocharge your business growth by helping you collect leads, automate emails and track the results of your campaigns. It's a powerful tool that allows you to reach thousands of customers with just one click. Yet, most people think they are reserved for the big boys with deep pockets.

Fortunately, for small businesses and startups looking to save on costs, there are many free email marketing solutions available on the market today. While some of these free solutions may not have all the features of their paid counterparts, they are still powerful enough to dip your toes into the email marketing game.

We have gone through and compiled a list of the best free email marketing software based on our extensive research. Don't waste time hopping from platform to platform anymore; let us help you find the best email marketing software that fits your needs.

What Makes the Best Free Email Marketing Software?

When it comes to selecting the best free email marketing software for your business, there are a few key things to consider. First and foremost, you must distinguish between a free plan and a limited-time trial, as the latter typically offers more features and better capabilities. However, these limited-time trials are often not free in the long term.

Since an email marketing campaign spans several months, you'll want to find free software to carry you through your campaign and beyond. In addition, consider the features of each software to ensure that you can take advantage of all the core features. For instance, the number of emails you can send monthly will most likely be capped on a free plan.

That shouldn't be a problem until your list grows to a certain size. Likewise, you may not have access to priority support, automation tools, or a built-in CRM and your emails will have a stamp of the provider’s logo. As such, the best free email marketing software should offer a respectable selection of features and limitations you can live with.

Just like for our overall Best Picks, we took a close look at each free plan offered by the providers. We proceeded in exactly the same way, except that we left out the price factor. Check here if you want to learn more about how we compiled our ranking in detail.

10 Best Free Email Marketing Software

How to Choose a Free Email Marketing Software for Your Needs

The first step in your selection process should be identifying your needs. Once you know your requirements, check out the list above to see which provider won't put any obstacles in your way. This step will help you narrow things down to several options.

Continue by adding each provider to our Comparison Tool. It will present you with an easy-to-read comparison of features and restrictions for each of your chosen email marketing software. Subsequently, one provider should clearly stand out.

If all providers limit you too much, you're better off with a paid plan. Sounds bad, but it's usually a good chance to find the right email marketing software that you won't have to change in the long run.

In that case, our Finder Tool will help you by giving you a personalized recommendation based on your needs.