Best Free Email Marketing Software

We have evaluated 26+ providers to determine the best free email marketing software in the following list.

Comparison Tool

Add multiple providers and compare them side by side to see their differences.

Finder Tool

Answer a few questions about your needs and receive a personalized recommendation.

Free

Entry Price
info
$10/month

MailerLite - Free

star
Rank 1

Add to compare

ok

A digital marketing tools to grow your audience faster and drive revenue smarter.

In top 3 for

icon
9.3/10
Ease of Use
icon
7/10
Support
Show details
icon
Pricing
1,000 Contacts
info
$10
5,000 Contacts
info
$32
25,000 Contacts
info
$139
100,000 Contacts
info
NA
icon
Support
Email
x
Chat
x
Phone
x
icon
Features
No. of Emails
info
12,000
Users
info
1
Drag & Drop Builder
info
x
Dynamic Content
info
x
Geo-Tracking
info
x
Landing Pages
info
x
CRM
info
x
A/B Testing
info
x
Segmentation
info
x
SMS
info
x
Analytics
info
x
icon
Marketing Automation
Automation Builder
info
x
If/Else Conditions
info
x
Website Tracking
info
x
Go-To Actions
info
x
Goal Actions
info
x
Tags
info
x
Contact Scoring
info
x
Automation Splits
info
x
Predictive Sending
info
x
icon
Integrations
No. of Native Integrations
134
API Access
x
Salesforce
x
WordPress
x
Shopify
x
Zapier Triggers
10
Zapier Actions
3
Entry Price
info
$24.99/month

Aweber - Free

star
Rank 2

Add to compare

ok

An email marketing software application that enables entrepreneurs to create, send, and automate emails as well as manage their contacts.

In top 3 for

icon
8.2/10
Ease of Use
icon
9.7/10
Support
Show details
icon
Pricing
1,000 Contacts
info
$24.99
5,000 Contacts
info
$44.99
25,000 Contacts
info
$144.99
100,000 Contacts
info
$787.99
icon
Support
Email
x
Chat
x
Phone
x
icon
Features
No. of Emails
info
3,000
Users
info
1
Drag & Drop Builder
info
x
Dynamic Content
info
x
Geo-Tracking
info
x
Landing Pages
info
x
CRM
info
x
A/B Testing
info
x
Segmentation
info
x
SMS
info
x
Analytics
info
x
icon
Marketing Automation
Automation Builder
info
x
If/Else Conditions
info
x
Website Tracking
info
x
Go-To Actions
info
x
Goal Actions
info
x
Tags
info
x
Contact Scoring
info
x
Automation Splits
info
x
Predictive Sending
info
x
icon
Integrations
No. of Native Integrations
755
API Access
x
Salesforce
x
WordPress
x
Shopify
x
Zapier Triggers
4
Zapier Actions
6
Entry Price
info
$30/month

Klaviyo - Free

star
Rank 3

Add to compare

ok

A marketing automation platform, used primarily for email marketing and SMS marketing.

In top 3 for

icon
8.7/10
Ease of Use
icon
7.7/10
Support
Show details
icon
Pricing
1,000 Contacts
info
$30
5,000 Contacts
info
$100
25,000 Contacts
info
$400
100,000 Contacts
info
$1,380
icon
Support
Email
x
Chat
x
Phone
x
icon
Features
No. of Emails
info
500
Users
info
Unlimited
Drag & Drop Builder
info
x
Dynamic Content
info
x
Geo-Tracking
info
x
Landing Pages
info
x
CRM
info
x
A/B Testing
info
x
Segmentation
info
x
SMS
info
x
Analytics
info
x
icon
Marketing Automation
Automation Builder
info
x
If/Else Conditions
info
x
Website Tracking
info
x
Go-To Actions
info
x
Goal Actions
info
x
Tags
info
x
Contact Scoring
info
x
Automation Splits
info
x
Predictive Sending
info
x
icon
Integrations
No. of Native Integrations
295
API Access
x
Salesforce
x
WordPress
x
Shopify
x
Zapier Triggers
1
Zapier Actions
6
Entry Price
info
$20/month

Omnisend - Free

star
Rank 4

Add to compare

ok

An easy-to-use platform for ecommerce email marketing, SMS and automation.

Scroll back
Scroll forward
icon
9.2/10
Ease of Use
icon
7.4/10
Support
Show details
icon
Pricing
1,000 Contacts
info
$20
5,000 Contacts
info
$65
25,000 Contacts
info
$245
100,000 Contacts
info
$720
icon
Support
Email
x
Chat
x
Phone
x
icon
Features
No. of Emails
info
500
Users
info
Unlimited
Drag & Drop Builder
info
x
Dynamic Content
info
x
Geo-Tracking
info
x
Landing Pages
info
x
CRM
info
x
A/B Testing
info
x
Segmentation
info
x
SMS
info
x
Analytics
info
x
icon
Marketing Automation
Automation Builder
info
x
If/Else Conditions
info
x
Website Tracking
info
x
Go-To Actions
info
x
Goal Actions
info
x
Tags
info
x
Contact Scoring
info
x
Automation Splits
info
x
Predictive Sending
info
x
icon
Integrations
No. of Native Integrations
83
API Access
x
Salesforce
x
WordPress
x
Shopify
x
Zapier Triggers
0
Zapier Actions
2
Entry Price
info
$20/month

CleverReach - Free

star
Rank 5

Add to compare

ok

The CleverReach newsletter software effectively supports one in the successful implementation of targeted email campaigns. The tool’s intuitive usability enables one to quickly get started with email marketing – without any prior knowledge needed!

Scroll back
Scroll forward
icon
8.7/10
Ease of Use
icon
5.9/10
Support
Show details
icon
Pricing
1,000 Contacts
info
$20
5,000 Contacts
info
$60
25,000 Contacts
info
$200
100,000 Contacts
info
$750
icon
Support
Email
x
Chat
x
Phone
x
icon
Features
No. of Emails
info
1,000
Users
info
1
Drag & Drop Builder
info
x
Dynamic Content
info
x
Geo-Tracking
info
x
Landing Pages
info
x
CRM
info
x
A/B Testing
info
x
Segmentation
info
x
SMS
info
x
Analytics
info
x
icon
Marketing Automation
Automation Builder
info
x
If/Else Conditions
info
x
Website Tracking
info
x
Go-To Actions
info
x
Goal Actions
info
x
Tags
info
x
Contact Scoring
info
x
Automation Splits
info
x
Predictive Sending
info
x
icon
Integrations
No. of Native Integrations
108
API Access
x
Salesforce
x
WordPress
x
Shopify
x
Zapier Triggers
4
Zapier Actions
4
Show more
  • Our ranking considers every plan that providers offer. We evaluate each plan independently and then use a weighted calculation model to determine an overall score for each provider.

Email marketing software can turbocharge your business growth by helping you collect leads, automate emails and track the results of your campaigns. It's a powerful tool that allows you to reach thousands of customers with just one click. Yet, most people think they are reserved for the big boys with deep pockets.

Fortunately, for small businesses and startups looking to save on costs, there are many free email marketing solutions available on the market today. While some of these free solutions may not have all the features of their paid counterparts, they are still powerful enough to dip your toes into the email marketing game.

We have gone through and compiled a list of the best free email marketing software based on our extensive research. Don't waste time hopping from platform to platform anymore; let us help you find the best email marketing software that fits your needs.

What Makes the Best Free Email Marketing Software?

When it comes to selecting the best free email marketing software for your business, there are a few key things to consider. First and foremost, you must distinguish between a free plan and a limited-time trial, as the latter typically offers more features and better capabilities. However, these limited-time trials are often not free in the long term.

Since an email marketing campaign spans several months, you'll want to find free software to carry you through your campaign and beyond. In addition, consider the features of each software to ensure that you can take advantage of all the core features. For instance, the number of emails you can send monthly will most likely be capped on a free plan.

That shouldn't be a problem until your list grows to a certain size. Likewise, you may not have access to priority support, automation tools, or a built-in CRM and your emails will have a stamp of the provider’s logo. As such, the best free email marketing software should offer a respectable selection of features and limitations you can live with.

Just like for our overall Best Picks, we took a close look at each free plan offered by the providers. We proceeded in exactly the same way, except that we left out the price factor. Check here if you want to learn more about how we compiled our ranking in detail.

10 Best Free Email Marketing Software

  1. 1

    - Free

  2. 2

    - Free

  3. 3

    - Free

  4. 4

    - Free

  5. 5
  6. 6

    - Free

  7. 7
  8. 8
  9. 9

    - Free

  10. 10

How to Choose a Free Email Marketing Software for Your Needs

The first step in your selection process should be identifying your needs. Once you know your requirements, check out the list above to see which provider won't put any obstacles in your way. This step will help you narrow things down to several options.

Continue by adding each provider to our Comparison Tool. It will present you with an easy-to-read comparison of features and restrictions for each of your chosen email marketing software. Subsequently, one provider should clearly stand out.

If all providers limit you too much, you're better off with a paid plan. Sounds bad, but it's usually a good chance to find the right email marketing software that you won't have to change in the long run.

In that case, our Finder Tool will help you by giving you a personalized recommendation based on your needs.

Steven L.

Steven L.

Updated: Nov 26, 2023

Average tennis player with above-average skills in marketing automation. I’m obsessed with delivering results but also tend to read each marketing email I receive five or more times to analyze it.

FAQ

Can I upgrade to a paid plan later on?

What should I do if I hit the limits of my free plan?

Is email marketing with free software really worth it?