Best Free Email Marketing Software
We have evaluated 26+ providers to determine the best free email marketing software in the following list.
Free
MailerLite - Free
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Renowned for its simplicity and design-focused approach, MailerLite is ideal for businesses and freelancers looking for a budget-friendly solution. It's perfect for newsletter distribution, one-off campaigns, and basic marketing automation needs.
In top 3 for
Aweber - Free
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Aweber is a reliable choice for small to medium-sized businesses, offering straightforward email marketing tools with a focus on ease of use and customer support.
In top 3 for
Klaviyo - Free
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Klaviyo excels in integrating email marketing with ecommerce platforms, offering powerful segmentation and personalization options for dynamic and effective marketing campaigns.
In top 3 for
Omnisend - Free
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Omnisend stands out with its focus on ecommerce, offering advanced segmentation, SMS marketing, and personalized emails based on shopping behavior.
CleverReach - Free
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Specializing in automation and integration, CleverReach caters to businesses looking to streamline their email marketing processes and integrate with numerous third-party applications.
- Our ranking considers every plan that providers offer. We evaluate each plan independently and then use a weighted calculation model to determine an overall score for each provider.
Email marketing software can turbocharge your business growth by helping you collect leads, automate emails and track the results of your campaigns. It's a powerful tool that allows you to reach thousands of customers with just one click. Yet, most people think they are reserved for the big boys with deep pockets.
Fortunately, for small businesses and startups looking to save on costs, there are many free email marketing solutions available on the market today. While some of these free solutions may not have all the features of their paid counterparts, they are still powerful enough to dip your toes into the email marketing game.
We have gone through and compiled a list of the best free email marketing software based on our extensive research. Don't waste time hopping from platform to platform anymore; let us help you find the best email marketing software that fits your needs.
What Makes the Best Free Email Marketing Software?
When it comes to selecting the best free email marketing software for your business, there are a few key things to consider. First and foremost, you must distinguish between a free plan and a limited-time trial, as the latter typically offers more features and better capabilities. However, these limited-time trials are often not free in the long term.
Since an email marketing campaign spans several months, you'll want to find free software to carry you through your campaign and beyond. In addition, consider the features of each software to ensure that you can take advantage of all the core features. For instance, the number of emails you can send monthly will most likely be capped on a free plan.
That shouldn't be a problem until your list grows to a certain size. Likewise, you may not have access to priority support, automation tools, or a built-in CRM and your emails will have a stamp of the provider’s logo. As such, the best free email marketing software should offer a respectable selection of features and limitations you can live with.
Just like for our overall Best Picks, we took a close look at each free plan offered by the providers. We proceeded in exactly the same way, except that we left out the price factor. Check here if you want to learn more about how we compiled our ranking in detail.
10 Best Free Email Marketing Software
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- Free
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- Free
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- Free
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- Free
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- Free
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- Free
- 7
- Free
- 8
- Free
- 9
- Free
- 10
- Free
How to Choose a Free Email Marketing Software for Your Needs
The first step in your selection process should be identifying your needs. Once you know your requirements, check out the list above to see which provider won't put any obstacles in your way. This step will help you narrow things down to several options.
Continue by adding each provider to our Comparison Tool. It will present you with an easy-to-read comparison of features and restrictions for each of your chosen email marketing software. Subsequently, one provider should clearly stand out.
If all providers limit you too much, you're better off with a paid plan. Sounds bad, but it's usually a good chance to find the right email marketing software that you won't have to change in the long run.
In that case, our Finder Tool will help you by giving you a personalized recommendation based on your needs.
Steven Lozano
Steven L.
Updated: May 15, 2025
Average tennis player with above-average skills in marketing automation. I’m obsessed with delivering results but also tend to read each marketing email I receive five or more times to analyze it.
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FAQ
Can I upgrade to a paid plan later on?
Can I upgrade to a paid plan later on?
Yes, each software in our list offers an upgrade option to unlock additional features and capabilities. You will retain your existing subscribers and campaigns, making it simple to switch from a free plan to a paid one.
What should I do if I hit the limits of my free plan?
What should I do if I hit the limits of my free plan?
Different software will have processes in place for dealing with such cases. For example, let's say you have a limit of 500 contacts on your free plan. When you surpass that limit, you may be required to upgrade your plan or delete some of your contacts. In other cases, the contacts added after hitting the limit may be blocked until you upgrade.
Is email marketing with free software really worth it?
Is email marketing with free software really worth it?
Newcomers to email marketing may find free software to be their best option. It gives them a chance to experiment and see how it works without spending any money upfront. The cost savings can then be invested in other areas of their business or campaigns. Since you can always upgrade later on, the risk-to-reward ratio is quite ideal. Who knows? You might even get a few sales out of it to invest in a paid plan.