Best SEO Software for Website Audits in 2023

We have tested 39+ providers to summarize the best SEO software in terms of their website audit tool in the following list.

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Website Audit

Entry Price
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$39/month

ContentKing

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Rank 1

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ContentKing is an excellent SEO auditing and monitoring software. It shines with its intuitive interface compared to the often clunky competition.

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9.2/10
Ease of Use
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9.4/10
Support
Show details
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Pricing
Plan 1
$39
Plan 2
$169
Plan 3
$299
Free Plan
info
x
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Support
Email
x
Chat
x
Phone
x
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Features
Number of Projects
info
Unlimited
Number of Users
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Unlimited
Localization
info
x
User Roles & Permissions
info
x
Content Editor
info
x
Reporting
info
x
Data Import & Export
info
x
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Website Audits
Internal Linking
info
x
Site Performance
info
x
Duplicate Content
info
x
Crawlability
info
x
Redirects
info
x
On-Page Suggestions
info
x
International SEO
info
x
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Keyword Research
Volume
info
x
Keyword Difficulty
info
x
SERPs
info
x
CPC Data
info
x
Search Intent
info
x
Keyword Trend
info
x
No. of Queries
info
0
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Analysis
Backlink Analysis
info
x
Traffic Research
info
x
Access to Historical Data
info
x
Competitor Analysis
info
x
Rank Tracker
info
x
No. of Tracked Keywords
info
0
Ranking Check Frequency
info
Real-time
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Integrations
API Access
x
Google Search Console
x
Google Analytics
x
Chrome Extension
x
Google Sheets
x
Google Docs
x

Pros

  • Access to historical data

  • Extensive SEO Auditing suite

  • SEO alerting feature resolve issues before search engines and visitors notice

  • Track all website changes

Cons

  • No keyword tracking or research

Entry Price
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$119.95/month

Semrush

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Rank 2

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Semrush Inc is an American public company that offers a SaaS platform which is often used for keyword research and online ranking data, including metrics such as search volume and cost per click.

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8.4/10
Ease of Use
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7.7/10
Support
Show details
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Pricing
Plan 1
$129.95
Plan 2
$249.95
Plan 3
$499.95
Free Plan
info
x
icon
Support
Email
x
Chat
x
Phone
x
icon
Features
Number of Projects
info
5
Number of Users
info
1
Localization
info
x
User Roles & Permissions
info
x
Content Editor
info
x
Reporting
info
x
Data Import & Export
info
x
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Website Audits
Internal Linking
info
x
Site Performance
info
x
Duplicate Content
info
x
Crawlability
info
x
Redirects
info
x
On-Page Suggestions
info
x
International SEO
info
x
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Keyword Research
Volume
info
x
Keyword Difficulty
info
x
SERPs
info
x
CPC Data
info
x
Search Intent
info
x
Keyword Trend
info
x
No. of Queries
info
500
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Analysis
Backlink Analysis
info
x
Traffic Research
info
x
Access to Historical Data
info
x
Competitor Analysis
info
x
Rank Tracker
info
x
No. of Tracked Keywords
info
500
Ranking Check Frequency
info
1
icon
Integrations
API Access
x
Google Search Console
x
Google Analytics
x
Chrome Extension
x
Google Sheets
x
Google Docs
x

Pros

  • Access to backlink management tools

  • Detect pages that compete against each other for the same search query in Google

  • Helps generate content ideas

  • Offers plagiarism check

  • Daily ranking frequency check

Cons

  • No local SEO listing and review management

  • No phone or chat support

Entry Price
info
$39/month

SE Ranking

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Rank 3

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SE Ranking is a flexible all-in-one SEO software that allows you to only pay for what you need with a variety of tools in different areas of SEO.

In top 3 for

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9.3/10
Ease of Use
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8.9/10
Support
Show details
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Pricing
Plan 1
$39
Plan 2
$89
Plan 3
$189
Free Plan
info
x
icon
Support
Email
x
Chat
x
Phone
x
icon
Features
Number of Projects
info
10
Number of Users
info
1
Localization
info
x
User Roles & Permissions
info
x
Content Editor
info
x
Reporting
info
x
Data Import & Export
info
x
icon
Website Audits
Internal Linking
info
x
Site Performance
info
x
Duplicate Content
info
x
Crawlability
info
x
Redirects
info
x
On-Page Suggestions
info
x
International SEO
info
x
icon
Keyword Research
Volume
info
x
Keyword Difficulty
info
x
SERPs
info
x
CPC Data
info
x
Search Intent
info
x
Keyword Trend
info
x
No. of Queries
info
3,000
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Analysis
Backlink Analysis
info
x
Traffic Research
info
x
Access to Historical Data
info
x
Competitor Analysis
info
x
Rank Tracker
info
x
No. of Tracked Keywords
info
250
Ranking Check Frequency
info
1
icon
Integrations
API Access
x
Google Search Console
x
Google Analytics
x
Chrome Extension
x
Google Sheets
x
Google Docs
x

Pros

  • Track keyword rankings in any location, search engine and device with 100% accuracy

  • Helps to spy on competitors to find out where they get backlinks from

  • Get automated notifications via email if the status of any of the backlinks changes

  • View competitors’ website traffic dynamics in organic and paid campaigns

Cons

  • Limited integrations

Entry Price
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$24.92/month

SEO PowerSuite

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Rank 4

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SEO PowerSuite is an SEO tracking solution that helps businesses of all sizes conduct keyword research, monitor ranking, analyze backlinks and more on a centralized platform.

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7.9/10
Ease of Use
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7.7/10
Support
Show details
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Pricing
Plan 1
$24.92
Plan 2
$41.58
Plan 3
NA
Free Plan
info
x
icon
Support
Email
x
Chat
x
Phone
x
icon
Features
Number of Projects
info
Unlimited
Number of Users
info
1
Localization
info
x
User Roles & Permissions
info
x
Content Editor
info
x
Reporting
info
x
Data Import & Export
info
x
icon
Website Audits
Internal Linking
info
x
Site Performance
info
x
Duplicate Content
info
x
Crawlability
info
x
Redirects
info
x
On-Page Suggestions
info
x
International SEO
info
x
icon
Keyword Research
Volume
info
x
Keyword Difficulty
info
x
SERPs
info
x
CPC Data
info
x
Search Intent
info
x
Keyword Trend
info
x
No. of Queries
info
Unlimited
icon
Analysis
Backlink Analysis
info
x
Traffic Research
info
x
Access to Historical Data
info
x
Competitor Analysis
info
x
Rank Tracker
info
x
No. of Tracked Keywords
info
Unlimited
Ranking Check Frequency
info
1
icon
Integrations
API Access
x
Google Search Console
x
Google Analytics
x
Chrome Extension
x
Google Sheets
x
Google Docs
x

Pros

  • Unlimited keywords volume

  • Competitor tracking

  • Access to historical data

  • Unlimited crawling

Cons

  • Can only be used via desktop application

  • Inconvenient, as each tool has its own application

Entry Price
info
$35/month

Seodity

star
Rank 5

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Seodity is an SEO platform packed with powerful tools for keyword research, site audits, rank tracking, backlinking, and more.

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9.6/10
Ease of Use
icon
8.8/10
Support
Show details
icon
Pricing
Plan 1
$35
Plan 2
$60
Plan 3
$124
Free Plan
info
x
icon
Support
Email
x
Chat
x
Phone
x
icon
Features
Number of Projects
info
Unlimited
Number of Users
info
5
Localization
info
x
User Roles & Permissions
info
x
Content Editor
info
x
Reporting
info
x
Data Import & Export
info
x
icon
Website Audits
Internal Linking
info
x
Site Performance
info
x
Duplicate Content
info
x
Crawlability
info
x
Redirects
info
x
On-Page Suggestions
info
x
International SEO
info
x
icon
Keyword Research
Volume
info
x
Keyword Difficulty
info
x
SERPs
info
x
CPC Data
info
x
Search Intent
info
x
Keyword Trend
info
x
No. of Queries
info
Unlimited
icon
Analysis
Backlink Analysis
info
x
Traffic Research
info
x
Access to Historical Data
info
x
Competitor Analysis
info
x
Rank Tracker
info
x
No. of Tracked Keywords
info
350
Ranking Check Frequency
info
1
icon
Integrations
API Access
x
Google Search Console
x
Google Analytics
x
Chrome Extension
x
Google Sheets
x
Google Docs
x

Pros

  • Offers unlimited projects

  • Offers content analysis and editor

  • Finds broken links, pages with too many or no links and other related issues

  • Supports on-page SEO suggestions

Cons

  • No local SEO/ listing and Review management

  • No chrome extension

Show more
  • Our ranking considers every plan that providers offer. We evaluate each plan independently and then use a weighted calculation model to determine an overall score for each provider.

If you're reading this, chances are you understand the importance of conducting regular website audits to ensure your online presence stays competitive and effective.

We'll dive into our comprehensive study on the best SEO software for website audits, explain the crucial attributes we considered, and help you choose the right solution for your business.

What Makes the Best SEO Software for Website Audits?

Our research process includes in-depth market research and interviews with industry experts to determine the specific attributes that make an SEO software great for its website audit tool. We then test and evaluate all providers on the market, ranking them from best to least based on a weighted score of each attribute. Some attributes are binary, while others are measured numerically, considering the quality and range of capabilities.

Here are the attributes that form the best SEO software for website auditing:

Website Audit Score Breakdown - SEO software

Internal Linking

A robust SEO software should provide a comprehensive audit of your website's internal linking structure. This includes identifying broken links that could negatively impact user experience and search engine ranking. It should also detect pages with too many or no internal links, helping you create a balanced and effective linking structure. By addressing these issues, you can improve user navigation and make it easier for search engines to crawl and index your content, ultimately boosting your online visibility.

Site Performance

Your software should be able to identify pages with slow loading times, large file sizes, and problematic scripts. Improving site performance not only enhances user experience but also contributes to better search engine rankings.

Duplicate Content

Duplicate content can be harmful to your SEO efforts, as search engines and users may struggle to differentiate between similar pages. A good website audit tool should be able to detect duplicate content and pages, allowing you to optimize these SEO opportunities by merging the content or clearly separating the focus of the content to resolve any issues.

Crawlability

Crawlability is a crucial aspect of SEO, as it ensures that search engines can discover and index your content. Top-tier SEO software identifies issues that prevent pages from being indexed correctly, such as incorrect robots.txt configurations or crawling errors. By fixing crawlability issues, you can ensure that search engines have access to your content, directly impacting your website's visibility.

Redirects

Efficient redirects are essential for a smooth user experience and effective allocation of pages on the side of search engines. A website audit tool needs to find redirect issues, such as redirect loops, chains, or problems related to www and https configurations. By addressing these cases, you can ensure that both users and search engines can navigate your website without encountering any unnecessary obstacles. Fixing these issues also reduces the requests, which positively impacts your website's overall performance and ranking.

On-Page SEO Suggestions

Website audits should include actionable on-page SEO suggestions to help you optimize your website's content. This includes recommendations for improving meta tags, H1-H4 headlines, image optimization, and more. On-page SEO is a vital aspect of optimizing your pages for search engines and having a tool that offers practical suggestions can make a significant difference in your efforts.

International SEO

For businesses with multilingual websites, it's crucial to choose an SEO software that can address specific international SEO issues. This may include detecting hreflang tag errors, optimizing content for different languages and regions, and identifying any other issues that may impact your global presence. By using a website auditing tool that caters to international SEO, you can ensure that your website is optimized for maximum visibility across the various languages and regions that you are targeting.

10 Best SEO Software for Website Audits

How to Choose a Great SEO Software for Website Auditing

When choosing the right software for your business, consider your specific needs and priorities. If you’re running a small business you’ll want to prioritize basic features like crawlability and a wide range of on-page SEO suggestions, while a large enterprise may require more detailed capabilities.

To help you further in your decision-making process, we offer a Comparison Tool that allows you to search and select providers for side-by-side comparison, so you can consider which software tools also cover your needs in terms of other areas of SEO. Next to that, our Finder Tool runs you through a short questionnaire and recommends the best solution based on your business needs. Check them both out to settle on the best-fitting software.

Denis F.

Denis F.

Updated: Nov 29, 2023

Digital marketer with the conviction that properly deployed organic marketing delivers the best ROI in the long run. I'm deep into SEO but also enjoy sports, traveling, and absolutely love food.

FAQ

How often should I conduct a website audit?

Can I perform a website audit manually?

Are free SEO software tools sufficient for website audits?