Best SEO Software for Website Audits in 2025

If you're reading this, chances are you understand the importance of conducting regular website audits to ensure your online presence stays competitive and effective.

We'll dive into our comprehensive study on the best SEO software for website audits, explain the crucial attributes we considered, and help you choose the right solution for your business.

What Makes the Best SEO Software for Website Audits?

Our research process includes in-depth market research and interviews with industry experts to determine the specific attributes that make an SEO software great for its website audit tool. We then test and evaluate all providers on the market, ranking them from best to least based on a weighted score of each attribute. Some attributes are binary, while others are measured numerically, considering the quality and range of capabilities.

Here are the attributes that form the best SEO software for website auditing:

Internal Linking

A robust SEO software should provide a comprehensive audit of your website's internal linking structure. This includes identifying broken links that could negatively impact user experience and search engine ranking. It should also detect pages with too many or no internal links, helping you create a balanced and effective linking structure. By addressing these issues, you can improve user navigation and make it easier for search engines to crawl and index your content, ultimately boosting your online visibility.

Site Performance

Your software should be able to identify pages with slow loading times, large file sizes, and problematic scripts. Improving site performance not only enhances user experience but also contributes to better search engine rankings.

Duplicate Content

Duplicate content can be harmful to your SEO efforts, as search engines and users may struggle to differentiate between similar pages. A good website audit tool should be able to detect duplicate content and pages, allowing you to optimize these SEO opportunities by merging the content or clearly separating the focus of the content to resolve any issues.

Crawlability

Crawlability is a crucial aspect of SEO, as it ensures that search engines can discover and index your content. Top-tier SEO software identifies issues that prevent pages from being indexed correctly, such as incorrect robots.txt configurations or crawling errors. By fixing crawlability issues, you can ensure that search engines have access to your content, directly impacting your website's visibility.

Redirects

Efficient redirects are essential for a smooth user experience and effective allocation of pages on the side of search engines. A website audit tool needs to find redirect issues, such as redirect loops, chains, or problems related to www and https configurations. By addressing these cases, you can ensure that both users and search engines can navigate your website without encountering any unnecessary obstacles. Fixing these issues also reduces the requests, which positively impacts your website's overall performance and ranking.

On-Page SEO Suggestions

Website audits should include actionable on-page SEO suggestions to help you optimize your website's content. This includes recommendations for improving meta tags, H1-H4 headlines, image optimization, and more. On-page SEO is a vital aspect of optimizing your pages for search engines and having a tool that offers practical suggestions can make a significant difference in your efforts.

International SEO

For businesses with multilingual websites, it's crucial to choose an SEO software that can address specific international SEO issues. This may include detecting hreflang tag errors, optimizing content for different languages and regions, and identifying any other issues that may impact your global presence. By using a website auditing tool that caters to international SEO, you can ensure that your website is optimized for maximum visibility across the various languages and regions that you are targeting.

10 Best SEO Software for Website Audits

How to Choose a Great SEO Software for Website Auditing

When choosing the right software for your business, consider your specific needs and priorities. If you’re running a small business you’ll want to prioritize basic features like crawlability and a wide range of on-page SEO suggestions, while a large enterprise may require more detailed capabilities.

To help you further in your decision-making process, we offer a Comparison Tool that allows you to search and select providers for side-by-side comparison, so you can consider which software tools also cover your needs in terms of other areas of SEO. Next to that, our Finder Tool runs you through a short questionnaire and recommends the best solution based on your business needs. Check them both out to settle on the best-fitting software.