Best SEO Software for Website Audits in 2023
We have tested 39+ providers to summarize the best SEO software in terms of their website audit tool in the following list.
Access to historical data
Extensive SEO Auditing suite
SEO alerting feature resolve issues before search engines and visitors notice
Track all website changes
No keyword tracking or research
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Semrush Inc is an American public company that offers a SaaS platform which is often used for keyword research and online ranking data, including metrics such as search volume and cost per click.
Access to backlink management tools
Detect pages that compete against each other for the same search query in Google
Helps generate content ideas
Offers plagiarism check
Daily ranking frequency check
No local SEO listing and review management
No phone or chat support
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SE Ranking is a flexible all-in-one SEO software that allows you to only pay for what you need with a variety of tools in different areas of SEO.
In top 3 for
Track keyword rankings in any location, search engine and device with 100% accuracy
Helps to spy on competitors to find out where they get backlinks from
Get automated notifications via email if the status of any of the backlinks changes
View competitors’ website traffic dynamics in organic and paid campaigns
Unlimited keywords volume
Access to historical data
Can only be used via desktop application
Inconvenient, as each tool has its own application
Offers unlimited projects
Offers content analysis and editor
Finds broken links, pages with too many or no links and other related issues
Supports on-page SEO suggestions
No local SEO/ listing and Review management
No chrome extension
- Our ranking considers every plan that providers offer. We evaluate each plan independently and then use a weighted calculation model to determine an overall score for each provider.
If you're reading this, chances are you understand the importance of conducting regular website audits to ensure your online presence stays competitive and effective.
We'll dive into our comprehensive study on the best SEO software for website audits, explain the crucial attributes we considered, and help you choose the right solution for your business.
What Makes the Best SEO Software for Website Audits?
Our research process includes in-depth market research and interviews with industry experts to determine the specific attributes that make an SEO software great for its website audit tool. We then test and evaluate all providers on the market, ranking them from best to least based on a weighted score of each attribute. Some attributes are binary, while others are measured numerically, considering the quality and range of capabilities.
Here are the attributes that form the best SEO software for website auditing:
A robust SEO software should provide a comprehensive audit of your website's internal linking structure. This includes identifying broken links that could negatively impact user experience and search engine ranking. It should also detect pages with too many or no internal links, helping you create a balanced and effective linking structure. By addressing these issues, you can improve user navigation and make it easier for search engines to crawl and index your content, ultimately boosting your online visibility.
Your software should be able to identify pages with slow loading times, large file sizes, and problematic scripts. Improving site performance not only enhances user experience but also contributes to better search engine rankings.
Duplicate content can be harmful to your SEO efforts, as search engines and users may struggle to differentiate between similar pages. A good website audit tool should be able to detect duplicate content and pages, allowing you to optimize these SEO opportunities by merging the content or clearly separating the focus of the content to resolve any issues.
Crawlability is a crucial aspect of SEO, as it ensures that search engines can discover and index your content. Top-tier SEO software identifies issues that prevent pages from being indexed correctly, such as incorrect robots.txt configurations or crawling errors. By fixing crawlability issues, you can ensure that search engines have access to your content, directly impacting your website's visibility.
Efficient redirects are essential for a smooth user experience and effective allocation of pages on the side of search engines. A website audit tool needs to find redirect issues, such as redirect loops, chains, or problems related to www and https configurations. By addressing these cases, you can ensure that both users and search engines can navigate your website without encountering any unnecessary obstacles. Fixing these issues also reduces the requests, which positively impacts your website's overall performance and ranking.
On-Page SEO Suggestions
Website audits should include actionable on-page SEO suggestions to help you optimize your website's content. This includes recommendations for improving meta tags, H1-H4 headlines, image optimization, and more. On-page SEO is a vital aspect of optimizing your pages for search engines and having a tool that offers practical suggestions can make a significant difference in your efforts.
For businesses with multilingual websites, it's crucial to choose an SEO software that can address specific international SEO issues. This may include detecting hreflang tag errors, optimizing content for different languages and regions, and identifying any other issues that may impact your global presence. By using a website auditing tool that caters to international SEO, you can ensure that your website is optimized for maximum visibility across the various languages and regions that you are targeting.
10 Best SEO Software for Website Audits
How to Choose a Great SEO Software for Website Auditing
When choosing the right software for your business, consider your specific needs and priorities. If you’re running a small business you’ll want to prioritize basic features like crawlability and a wide range of on-page SEO suggestions, while a large enterprise may require more detailed capabilities.
To help you further in your decision-making process, we offer a Comparison Tool that allows you to search and select providers for side-by-side comparison, so you can consider which software tools also cover your needs in terms of other areas of SEO. Next to that, our Finder Tool runs you through a short questionnaire and recommends the best solution based on your business needs. Check them both out to settle on the best-fitting software.
How often should I conduct a website audit?
Can I perform a website audit manually?
Are free SEO software tools sufficient for website audits?