Best Free SEO Software in 2024

Dipping your toes into the world of SEO for the first time can feel a bit like stepping into a labyrinth. And when you're a beginner or a startup, the challenge doubles.

How do you find the right software that doesn't cost an arm and a leg?

The answer lies in free tools. Most of the time, it’s all that’s needed to get started, and once you’re ready to step it up you can simply do so by upgrading to a paid version.

We've rolled up our sleeves and dove into the sea of free SEO software available on the market. Let's get you started on this cost-effective SEO journey.

What Makes the Best Free SEO Software?

Our research is rooted in extensive market research and interviews with industry experts. Our criteria for determining the best free SEO software echo those we use for paid all-in-one software, just with a more beginner-focused approach and with the price being out of the equation.

We understand that different businesses, especially those just starting out, might not have the budget for premium tools. As such, we slightly lowered the general standards to focus on beginners and their needs.

Our evaluation revolves around the following criteria: Website Audit, Features, Keyword Research, Analysis, Integrations, Support, and Ease of Use.

• Website Audit: A comprehensive audit can help you understand what's working and what's not on your website. The best free SEO software should provide a decent website audit tool to identify areas for improvement.
• Features: While free tools may not offer as many features as their paid counterparts, the best ones still provide a suite of essential functionalities that can significantly improve your SEO game.
• Keyword Research: Keywords are the backbone of SEO. Therefore, good free SEO software should allow users to conduct effective keyword research.
• Analysis: Data analysis is crucial to understanding how your SEO efforts are performing. The best free SEO software should offer analysis capabilities that provide meaningful insights such as tracking a couple of keyword ranks.
• Integrations: The ability to integrate with other tools and platforms can streamline your SEO efforts and save time.
• Support: While free software might not offer 24/7 support, it should still provide adequate resources and assistance to help you navigate the platform.
• Ease of Use: As most free software users are beginners, the tool must be easy to use and have an intuitive interface.

For a more detailed breakdown of these criteria, visit our overall ranking and sub-categories.

8 Best Free SEO Software & Tools

How to Choose a Free SEO Software

Remember, we are talking about free SEO tools.

What does that mean?

It means you can try them all and don’t have to pay. If you are eager to find the best fit for your business, just give them a go and see which one you prefer the most. Just because a software is free, it doesn't mean that it can't meet your needs. Think about your business's SEO challenges, and look for a tool that addresses them effectively.

If you want to take it a step further, you can also leverage our Comparison Tool and Finder Tool to narrow your choices down. The Comparison Tool allows you to compare all free solutions side by side, while the Finder Tool takes you through a questionnaire that recommends the best software based on your business needs.