Best SEO Software for Keyword Research in 2023
We have compared and tested keyword research tools of 39+ SEO software providers to summarize the best ones in the following list.
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Keyword Research
Serpstat
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Serpstat offers search engine optimization (SEO) analysis, keyword research, analytics, rank tracking, backlink analysis and more.
In top 3 for
Pros
Competitor tracking
Access to historical data
Access to keyword difficulty
Ability to check site performance
Cons
No local SEO or Review management
Limited integrations
No phone or chat support
Marketing Miner
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Marketing Miner is an SEO tool that will help you with keyword research, SEO audit, link building and competitor analysis.
In top 3 for
Pros
Offers competitor analysis
Helps with backlink analysis
Helps get an indication of the search intent of keywords
Helps view the top results for any keywords and check their metrics
Helps discover issues specifically for multilingual websites
Finds pages with slow loading times, large file sizes and scripts
Cons
No local SEO / listing and review management
No chrome extension
Seodity
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Seodity is an SEO platform packed with powerful tools for keyword research, site audits, rank tracking, backlinking, and more.
Pros
Offers unlimited projects
Offers content analysis and editor
Finds broken links, pages with too many or no links and other related issues
Supports on-page SEO suggestions
Cons
No local SEO/ listing and Review management
No chrome extension
SEO PowerSuite
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SEO PowerSuite is an SEO tracking solution that helps businesses of all sizes conduct keyword research, monitor ranking, analyze backlinks and more on a centralized platform.
In top 3 for
Pros
Unlimited keywords volume
Competitor tracking
Access to historical data
Unlimited crawling
Cons
Can only be used via desktop application
Inconvenient, as each tool has its own application
Wincher
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Wincher is an SEO rank tracking tool that allows one to monitor the positions of their website on SERPs for specific keywords, helps identify common mistakes that prevent the URLs from ranking higher, and offers insightful keyword suggestions.
In top 3 for
Pros
Unlimited number of projects
Offers localisation
Supports on-page SEO suggestions
Offers competitor analysis
Cons
No website audit features
Limited integrations
- Our ranking considers every plan that providers offer. We evaluate each plan independently and then use a weighted calculation model to determine an overall score for each provider.
Keyword research can be seen as the start and one of the cornerstones of any successful SEO strategy.
We understand the challenges and the importance of finding the right solution to optimize your keyword strategy. We'll walk you through our research on the best SEO software for keyword research and help you choose the right one for your specific needs.
What Makes the Best SEO Software for Keyword Research?
To determine the best SEO software for keyword research, we conducted in-depth market research, interviewed industry experts, and evaluated all major providers on the market based on specific attributes related to their keyword research tools.
Each attribute has a specific weight that contributes to the keyword research score of each provider. We considered both the quality and quantity of tools for each attribute to evaluate providers on a deeper level.
Volume
Volume refers to the number of searches a particular keyword receives within a specific time frame (usually monthly). The keyword research tools of a SEO software should provide accurate and updated search volume data, which helps you to understand the popularity and potential traffic for keywords.
No. of Queries
The number of queries refers to how many keyword lookups you can perform per month using the SEO software. This essentially sets the limit on the number of keyword insights you can gain. It's crucial because it directly affects the scope of your keyword research. More queries allow for a broader understanding of various keywords, which is invaluable in fine-tuning your SEO strategy. Pay attention to this threshold if you plan to make a large number of keyword queries per month.
Keyword Difficulty
Keyword Difficulty (KD) is an essential metric that estimates how hard it would be to rank for a specific keyword. A keyword research tool should offer a reliable KD score, enabling you to identify low-competition keywords that you can rank for more easily and to get an overview of the competition around specific terms.
SERPs
Search Engine Results Pages (SERPs) are the pages displayed by search engines in response to a user's query. Good SEO software provides insights into the top-ranking pages for each keyword, allowing you to analyze your competitors and identify opportunities for improving your own content.
CPC Data
Cost-Per-Click (CPC) data represents the average amount advertisers are willing to pay for each click on their ads targeting a specific keyword. The best keyword research tools provide accurate and up-to-date CPC data, helping you to evaluate the potential return on investment for your target keywords.
Search Intent
Understanding the search intent behind a keyword is crucial for creating content that matches users' needs. Some tools help you determine the search intent (informational, navigational, transactional, or commercial) for each keyword, enabling you to optimize your content accordingly.
Keyword Trend
Keyword trend data shows how the popularity of a keyword changes over time. Most keyword research tools with this feature display a graph or the percentage change that indicates the trend over a specific time period. The keyword trend allows you to identify seasonal keywords or rising as well as declining topics in your niche.
10 Best SEO Software for Keyword Research Tools
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How to Choose a Great SEO Software for Keyword Research
When choosing the right SEO software for keyword research tools, it is important to hold the mirror up to your head. Do you only need a few basic functions, or do you want to actively use a variety of them? If you need everything to the fullest extent, you'll find the best solution at the top of our list. If other factors are also important to you, then compare things like price, users included (for teams), and so on.
In the next step, you should clarify whether you only need a tool for keyword research or whether other tools should also be included in your SEO software.
If you also want to use other functionalities, check our overall Best Picks for an extensive overview of good all-in-one SEO software. If you just still want to compare a few providers before making your decision, head over to our Comparison Tool.
And if you don't know at all where left and right is, try our Finder Tool. It will give you a personalized recommendation based on a few short questions.
Denis F.
Updated: Nov 29, 2023
Digital marketer with the conviction that properly deployed organic marketing delivers the best ROI in the long run. I'm deep into SEO but also enjoy sports, traveling, and absolutely love food.
FAQ
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