Best SEO Software for Keyword Research in 2024

We have compared and tested keyword research tools of 39+ SEO software providers to summarize the best ones in the following list.

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Keyword Research

Entry Price
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$69/month

Serpstat

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Rank 1

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A versatile SEO platform, Serpstat is known for its comprehensive suite of tools, catering to businesses seeking an all-in-one SEO solution.

In top 3 for

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8.8/10
Ease of Use
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7.6/10
Support
Show details
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Pricing
Plan 1
$69
Plan 2
$149
Plan 3
$499
Free Plan
info
No
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Support
Email
No
Chat
Yes
Phone
No
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Features
Number of Projects
info
1
Number of Users
info
1
Localization
info
Yes
User Roles & Permissions
info
No
Content Editor
info
Yes
Reporting
info
Yes
Data Import & Export
info
Yes
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Website Audits
Internal Linking
info
Yes
Site Performance
info
Yes
Duplicate Content
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Yes
Crawlability
info
Yes
Redirects
info
Yes
On-Page Suggestions
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Yes
International SEO
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Yes
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Keyword Research
Volume
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Yes
Keyword Difficulty
info
Yes
SERPs
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Yes
CPC Data
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Yes
Search Intent
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Yes
Keyword Trend
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Yes
No. of Queries
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16,000
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Analysis
Backlink Analysis
info
Yes
Traffic Research
info
Yes
Access to Historical Data
info
Yes
Competitor Analysis
info
Yes
Rank Tracker
info
Yes
No. of Tracked Keywords
info
4,000
Ranking Check Frequency
info
1
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Integrations
API Access
Yes
Google Search Console
No
Google Analytics
No
Chrome Extension
Yes
Google Sheets
Yes
Google Docs
No

Pros

  • Competitor tracking

  • Access to historical data

  • Access to keyword difficulty

  • Ability to check site performance

Cons

  • No local SEO or Review management

  • Limited integrations

  • No phone or chat support

Entry Price
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$29/month

Marketing Miner

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Rank 2

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Marketing Miner delivers a set of tools for SEO, making it a great solution for marketers and SEO professionals seeking market insights and monitoring capabilities.

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9.2/10
Ease of Use
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7.9/10
Support
Show details
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Pricing
Plan 1
$29
Plan 2
$59
Plan 3
$99
Free Plan
info
Yes
icon
Support
Email
No
Chat
Yes
Phone
No
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Features
Number of Projects
info
1
Number of Users
info
Unlimited
Localization
info
Yes
User Roles & Permissions
info
No
Content Editor
info
Yes
Reporting
info
Yes
Data Import & Export
info
Yes
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Website Audits
Internal Linking
info
Yes
Site Performance
info
Yes
Duplicate Content
info
Yes
Crawlability
info
Yes
Redirects
info
Yes
On-Page Suggestions
info
Yes
International SEO
info
Yes
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Keyword Research
Volume
info
Yes
Keyword Difficulty
info
Yes
SERPs
info
Yes
CPC Data
info
Yes
Search Intent
info
Yes
Keyword Trend
info
Yes
No. of Queries
info
500
icon
Analysis
Backlink Analysis
info
Yes
Traffic Research
info
Yes
Access to Historical Data
info
Yes
Competitor Analysis
info
Yes
Rank Tracker
info
Yes
No. of Tracked Keywords
info
4,000
Ranking Check Frequency
info
1
icon
Integrations
API Access
Yes
Google Search Console
Yes
Google Analytics
Yes
Chrome Extension
No
Google Sheets
Yes
Google Docs
No

Pros

  • Offers competitor analysis

  • Helps with backlink analysis

  • Helps get an indication of the search intent of keywords

  • Helps view the top results for any keywords and check their metrics

  • Helps discover issues specifically for multilingual websites

  • Finds pages with slow loading times, large file sizes and scripts

Cons

  • No local SEO / listing and review management

  • No chrome extension

Entry Price
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$35/month

Seodity

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Rank 3

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Offering a blend of SEO and content marketing tools, Seodity is tailored for businesses seeking an integrated approach to online visibility and engagement.

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9.6/10
Ease of Use
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8.8/10
Support
Show details
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Pricing
Plan 1
$35
Plan 2
$60
Plan 3
$124
Free Plan
info
No
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Support
Email
Yes
Chat
Yes
Phone
Yes
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Features
Number of Projects
info
Unlimited
Number of Users
info
5
Localization
info
Yes
User Roles & Permissions
info
No
Content Editor
info
Yes
Reporting
info
Yes
Data Import & Export
info
Yes
icon
Website Audits
Internal Linking
info
Yes
Site Performance
info
Yes
Duplicate Content
info
Yes
Crawlability
info
Yes
Redirects
info
Yes
On-Page Suggestions
info
Yes
International SEO
info
Yes
icon
Keyword Research
Volume
info
Yes
Keyword Difficulty
info
Yes
SERPs
info
Yes
CPC Data
info
Yes
Search Intent
info
No
Keyword Trend
info
Yes
No. of Queries
info
Unlimited
icon
Analysis
Backlink Analysis
info
Yes
Traffic Research
info
Yes
Access to Historical Data
info
Yes
Competitor Analysis
info
Yes
Rank Tracker
info
Yes
No. of Tracked Keywords
info
350
Ranking Check Frequency
info
1
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Integrations
API Access
No
Google Search Console
Yes
Google Analytics
Yes
Chrome Extension
No
Google Sheets
Yes
Google Docs
No

Pros

  • Offers unlimited projects

  • Offers content analysis and editor

  • Finds broken links, pages with too many or no links and other related issues

  • Supports on-page SEO suggestions

Cons

  • No local SEO/ listing and Review management

  • No chrome extension

Entry Price
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$24.92/month

SEO PowerSuite

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Rank 4

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Combining multiple SEO tools into one package, SEO PowerSuite is perfect for SEO professionals looking for a comprehensive, desktop-based SEO solution.

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7.9/10
Ease of Use
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7.7/10
Support
Show details
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Pricing
Plan 1
$24.92
Plan 2
$41.58
Plan 3
NA
Free Plan
info
Yes
icon
Support
Email
No
Chat
Yes
Phone
No
icon
Features
Number of Projects
info
Unlimited
Number of Users
info
1
Localization
info
Yes
User Roles & Permissions
info
No
Content Editor
info
Yes
Reporting
info
Yes
Data Import & Export
info
Yes
icon
Website Audits
Internal Linking
info
Yes
Site Performance
info
Yes
Duplicate Content
info
Yes
Crawlability
info
Yes
Redirects
info
Yes
On-Page Suggestions
info
Yes
International SEO
info
Yes
icon
Keyword Research
Volume
info
Yes
Keyword Difficulty
info
Yes
SERPs
info
Yes
CPC Data
info
Yes
Search Intent
info
No
Keyword Trend
info
Yes
No. of Queries
info
Unlimited
icon
Analysis
Backlink Analysis
info
Yes
Traffic Research
info
Yes
Access to Historical Data
info
Yes
Competitor Analysis
info
Yes
Rank Tracker
info
Yes
No. of Tracked Keywords
info
Unlimited
Ranking Check Frequency
info
1
icon
Integrations
API Access
Yes
Google Search Console
Yes
Google Analytics
Yes
Chrome Extension
No
Google Sheets
No
Google Docs
No

Pros

  • Unlimited keywords volume

  • Competitor tracking

  • Access to historical data

  • Unlimited crawling

Cons

  • Can only be used via desktop application

  • Inconvenient, as each tool has its own application

Entry Price
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$39/month

Wincher

star
Rank 5

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Wincher stands out with its user-friendly keyword tracking and competitor analysis, perfect for small to medium-sized businesses focusing on improving their search rankings.

In top 3 for

icon
9.7/10
Ease of Use
icon
7.4/10
Support
Show details
icon
Pricing
Plan 1
$39
Plan 2
$74
Plan 3
$289
Free Plan
info
No
icon
Support
Email
Yes
Chat
No
Phone
No
icon
Features
Number of Projects
info
10
Number of Users
info
Unlimited
Localization
info
Yes
User Roles & Permissions
info
No
Content Editor
info
No
Reporting
info
Yes
Data Import & Export
info
Yes
icon
Website Audits
Internal Linking
info
No
Site Performance
info
No
Duplicate Content
info
No
Crawlability
info
No
Redirects
info
No
On-Page Suggestions
info
Yes
International SEO
info
Yes
icon
Keyword Research
Volume
info
Yes
Keyword Difficulty
info
Yes
SERPs
info
Yes
CPC Data
info
Yes
Search Intent
info
Yes
Keyword Trend
info
Yes
No. of Queries
info
500
icon
Analysis
Backlink Analysis
info
No
Traffic Research
info
Yes
Access to Historical Data
info
Yes
Competitor Analysis
info
Yes
Rank Tracker
info
Yes
No. of Tracked Keywords
info
100,000
Ranking Check Frequency
info
1
icon
Integrations
API Access
No
Google Search Console
No
Google Analytics
No
Chrome Extension
No
Google Sheets
Yes
Google Docs
No

Pros

  • Unlimited number of projects

  • Offers localisation

  • Supports on-page SEO suggestions

  • Offers competitor analysis

Cons

  • No website audit features

  • Limited integrations

Show more
  • Our ranking considers every plan that providers offer. We evaluate each plan independently and then use a weighted calculation model to determine an overall score for each provider.

Keyword research can be seen as the start and one of the cornerstones of any successful SEO strategy.

We understand the challenges and the importance of finding the right solution to optimize your keyword strategy. We'll walk you through our research on the best SEO software for keyword research and help you choose the right one for your specific needs.

What Makes the Best SEO Software for Keyword Research?

To determine the best SEO software for keyword research, we conducted in-depth market research, interviewed industry experts, and evaluated all major providers on the market based on specific attributes related to their keyword research tools.

Each attribute has a specific weight that contributes to the keyword research score of each provider. We considered both the quality and quantity of tools for each attribute to evaluate providers on a deeper level.

Keyword Research Score Breakdown - SEO Software

Volume

Volume refers to the number of searches a particular keyword receives within a specific time frame (usually monthly). The keyword research tools of a SEO software should provide accurate and updated search volume data, which helps you to understand the popularity and potential traffic for keywords.

No. of Queries

The number of queries refers to how many keyword lookups you can perform per month using the SEO software. This essentially sets the limit on the number of keyword insights you can gain. It's crucial because it directly affects the scope of your keyword research. More queries allow for a broader understanding of various keywords, which is invaluable in fine-tuning your SEO strategy. Pay attention to this threshold if you plan to make a large number of keyword queries per month.

Keyword Difficulty

Keyword Difficulty (KD) is an essential metric that estimates how hard it would be to rank for a specific keyword. A keyword research tool should offer a reliable KD score, enabling you to identify low-competition keywords that you can rank for more easily and to get an overview of the competition around specific terms.

SERPs

Search Engine Results Pages (SERPs) are the pages displayed by search engines in response to a user's query. Good SEO software provides insights into the top-ranking pages for each keyword, allowing you to analyze your competitors and identify opportunities for improving your own content.

CPC Data

Cost-Per-Click (CPC) data represents the average amount advertisers are willing to pay for each click on their ads targeting a specific keyword. The best keyword research tools provide accurate and up-to-date CPC data, helping you to evaluate the potential return on investment for your target keywords.

Search Intent

Understanding the search intent behind a keyword is crucial for creating content that matches users' needs. Some tools help you determine the search intent (informational, navigational, transactional, or commercial) for each keyword, enabling you to optimize your content accordingly.

Keyword Trend

Keyword trend data shows how the popularity of a keyword changes over time. Most keyword research tools with this feature display a graph or the percentage change that indicates the trend over a specific time period. The keyword trend allows you to identify seasonal keywords or rising as well as declining topics in your niche.

10 Best SEO Software for Keyword Research Tools

How to Choose a Great SEO Software for Keyword Research

When choosing the right SEO software for keyword research tools, it is important to hold the mirror up to your head. Do you only need a few basic functions, or do you want to actively use a variety of them? If you need everything to the fullest extent, you'll find the best solution at the top of our list. If other factors are also important to you, then compare things like price, users included (for teams), and so on.

In the next step, you should clarify whether you only need a tool for keyword research or whether other tools should also be included in your SEO software.

If you also want to use other functionalities, check our overall Best Picks for an extensive overview of good all-in-one SEO software. If you just still want to compare a few providers before making your decision, head over to our Comparison Tool.

And if you don't know at all where left and right is, try our Finder Tool. It will give you a personalized recommendation based on a few short questions.

Denis F.

Denis F.

Updated: May 30, 2024

Digital marketer with the conviction that properly deployed organic marketing delivers the best ROI in the long run. I'm deep into SEO but also enjoy sports, traveling, and absolutely love food.

FAQ

How important is keyword research for my business?

How often should I update my keyword research?

Can I use a free SEO software for keyword research?

Is it necessary to use multiple SEO tools for keyword research?

How can I find long-tail keywords for my niche?

Should I focus on high or low-competition keywords?