10 Best CRM Software in 2024

We have compared and tested 35+ providers to determine the best CRM software in the following list.

Best Overall

Entry Price
info
$50/month

HubSpot CRM

star
Rank 1

Add to compare

ok

HubSpot stands out in the CRM market with its all-in-one marketing suite, integrating CRM, sales, and other tools seamlessly. Ideal for small to medium-sized businesses, it focuses on inbound marketing strategies to attract, engage, and delight customers.

icon
8.7/10
Ease of Use
icon
8.1/10
Support
Show details
icon
Pricing
Entry Plan
$50
Included Users
2
Price per Additional User
$25
Free Plan
Yes
icon
Support
Email
No
Chat
Yes
Phone
Yes
icon
Features
Number of Contacts
Unlimited
Contact Management
Yes
Website Forms
Yes
Bulk Emails
Yes
Shared Inbox
Yes
Email Scheduling
Yes
Segmentation
Yes
Custom Fields
Yes
Workflow & Approval Automation
No
Pipelines
Yes
Conversational Bots
Yes
Outbound Calls
Yes
icon
Team Management
Maximum No. of Users
Unlimited
Lead Assignment
Yes
Roles & Permissions
Yes
File Sharing
Yes
Territory Management
No
Commission Management
Yes
Task Planning
Yes
Mobile App
Yes
icon
Reporting
Data Import & Export
Yes
Email Tracking
Yes
Sales Insights
No
A/B Testing
No
Custom Reports
No
Contact Scorings
No
Sales Forecasting
No
Predictive Forecasting
No
icon
Integrations
No. of Native Integrations
1,000
API Access
Yes
Gmail
Yes
Outlook
Yes
Zapier Triggers
23
Zapier Actions
54
icon
Security
SSO
Yes
Two-Factor Authentication
Yes
SOC 2 Compliance
Yes
GDPR Compliance
Yes
Audit Logs
Yes

Pros

  • Very comprehensive suite of features

  • Works well together with other HubSpot products

  • Offers a high level of security

Cons

  • Expensive beyond the starter plan

  • Advanced features require an upgrade to the higher plans

Entry Price
info
$29/month

Pipeline CRM

star
Rank 2

Add to compare

ok

Pipeline CRM, formerly PipelineDeals, focuses on simplifying the sales process with an easy-to-use yet powerful platform. It excels in streamlining sales tracking and management, offering customizable workflows and insightful analytics, making it an ideal solution for businesses seeking a balance between functionality and user accessibility.

In top 3 for

icon
8.8/10
Ease of Use
icon
8.5/10
Support
Show details
icon
Pricing
Entry Plan
$29
Included Users
$29
Price per Additional User
1
Free Plan
No
icon
Support
Email
Yes
Chat
No
Phone
Yes
icon
Features
Number of Contacts
250
Contact Management
Yes
Website Forms
Yes
Bulk Emails
No
Shared Inbox
Yes
Email Scheduling
Yes
Segmentation
Yes
Custom Fields
Yes
Workflow & Approval Automation
Yes
Pipelines
Yes
Conversational Bots
No
Outbound Calls
No
icon
Team Management
Maximum No. of Users
Unlimited
Lead Assignment
Yes
Roles & Permissions
No
File Sharing
Yes
Territory Management
Yes
Commission Management
Yes
Task Planning
Yes
Mobile App
Yes
icon
Reporting
Data Import & Export
Yes
Email Tracking
Yes
Sales Insights
Yes
A/B Testing
No
Custom Reports
Yes
Contact Scorings
No
Sales Forecasting
Yes
Predictive Forecasting
Yes
icon
Integrations
No. of Native Integrations
21
API Access
Yes
Gmail
Yes
Outlook
Yes
Zapier Triggers
5
Zapier Actions
17
icon
Security
SSO
Yes
Two-Factor Authentication
Yes
SOC 2 Compliance
Yes
GDPR Compliance
Yes
Audit Logs
Yes

Pros

  • Great value for money

  • Ability to book extensive onboarding training for your team

Cons

  • Limited number of contacts

Entry Price
info
$11/month

Freshsales

star
Rank 3

Add to compare

ok

Freshsales caters to dynamic sales environments, offering AI-powered analytics and a suite of automation tools. Its blend of advanced lead scoring, integrated communication systems, and intuitive usability positions it as a go-to CRM for businesses aiming to use smart technology.

icon
9.1/10
Ease of Use
icon
8.8/10
Support
Show details
icon
Pricing
Entry Plan
$11
Included Users
1
Price per Additional User
$11
Free Plan
Yes
icon
Support
Email
Yes
Chat
Yes
Phone
Yes
icon
Features
Number of Contacts
Unlimited
Contact Management
Yes
Website Forms
Yes
Bulk Emails
Yes
Shared Inbox
Yes
Email Scheduling
Yes
Segmentation
Yes
Custom Fields
Yes
Workflow & Approval Automation
Yes
Pipelines
Yes
Conversational Bots
Yes
Outbound Calls
Yes
icon
Team Management
Maximum No. of Users
Unlimited
Lead Assignment
No
Roles & Permissions
No
File Sharing
Yes
Territory Management
No
Commission Management
No
Task Planning
Yes
Mobile App
Yes
icon
Reporting
Data Import & Export
Yes
Email Tracking
Yes
Sales Insights
No
A/B Testing
No
Custom Reports
Yes
Contact Scorings
Yes
Sales Forecasting
No
Predictive Forecasting
No
icon
Integrations
No. of Native Integrations
38
API Access
Yes
Gmail
Yes
Outlook
No
Zapier Triggers
3
Zapier Actions
13
icon
Security
SSO
Yes
Two-Factor Authentication
Yes
SOC 2 Compliance
Yes
GDPR Compliance
Yes
Audit Logs
No

Pros

  • Well composed starter plan

  • Works well together with other Freshworks products

Cons

  • Limited team management and reporting capabilities on the first plan

Entry Price
info
$20/month

Zoho CRM

star
Rank 4

Add to compare

ok

Zoho CRM offers a budget-friendly solution, ideal for small to mid-sized businesses seeking an effective way to manage customer relationships. It stands out with its strong integration capabilities, connecting seamlessly with a wide array of apps and services, and providing a highly customizable platform.

icon
8.1/10
Ease of Use
icon
6.2/10
Support
Show details
icon
Pricing
Entry Plan
$20
Included Users
1
Price per Additional User
$20
Free Plan
No
icon
Support
Email
Yes
Chat
No
Phone
Yes
icon
Features
Number of Contacts
Unlimited
Contact Management
Yes
Website Forms
No
Bulk Emails
Yes
Shared Inbox
No
Email Scheduling
No
Segmentation
No
Custom Fields
No
Workflow & Approval Automation
Yes
Pipelines
No
Conversational Bots
Yes
Outbound Calls
No
icon
Team Management
Maximum No. of Users
Unlimited
Lead Assignment
No
Roles & Permissions
Yes
File Sharing
Yes
Territory Management
No
Commission Management
No
Task Planning
Yes
Mobile App
Yes
icon
Reporting
Data Import & Export
Yes
Email Tracking
Yes
Sales Insights
No
A/B Testing
No
Custom Reports
Yes
Contact Scorings
Yes
Sales Forecasting
Yes
Predictive Forecasting
No
icon
Integrations
No. of Native Integrations
500
API Access
Yes
Gmail
Yes
Outlook
Yes
Zapier Triggers
8
Zapier Actions
11
icon
Security
SSO
Yes
Two-Factor Authentication
Yes
SOC 2 Compliance
Yes
GDPR Compliance
Yes
Audit Logs
Yes

Cons

  • Weak customer support

  • Advanced features require an upgrade to the higher plans

Entry Price
info
$12/month

Brevo

star
Rank 5

Add to compare

ok

Brevo offers a unique combination of CRM, email marketing, and automation tools, designed to cater to the needs of growing businesses. Their platform is great for advanced segmentation and personalization, making it great for businesses looking to streamline their marketing and CRM in one place.

In top 3 for

icon
9.1/10
Ease of Use
icon
3.6/10
Support
Show details
icon
Pricing
Entry Plan
$12
Included Users
Unlimited
Price per Additional User
$12
Free Plan
Yes
icon
Support
Email
Yes
Chat
Yes
Phone
Yes
icon
Features
Number of Contacts
Unlimited
Contact Management
Yes
Website Forms
Yes
Bulk Emails
Yes
Shared Inbox
Yes
Email Scheduling
No
Segmentation
Yes
Custom Fields
No
Workflow & Approval Automation
Yes
Pipelines
Yes
Conversational Bots
No
Outbound Calls
No
icon
Team Management
Maximum No. of Users
Unlimited
Lead Assignment
Yes
Roles & Permissions
Yes
File Sharing
Yes
Territory Management
No
Commission Management
No
Task Planning
Yes
Mobile App
Yes
icon
Reporting
Data Import & Export
Yes
Email Tracking
Yes
Sales Insights
Yes
A/B Testing
No
Custom Reports
No
Contact Scorings
Yes
Sales Forecasting
Yes
Predictive Forecasting
No
icon
Integrations
No. of Native Integrations
64
API Access
Yes
Gmail
Yes
Outlook
Yes
Zapier Triggers
3
Zapier Actions
2
icon
Security
SSO
Yes
Two-Factor Authentication
Yes
SOC 2 Compliance
No
GDPR Compliance
Yes
Audit Logs
No

Pros

  • Beginner-friendly

  • Great integration with its email marketing platform

Cons

  • Lacks advanced features

  • Our ranking considers every plan that providers offer. We evaluate each plan independently and then use a weighted calculation model to determine an overall score for each provider.

In today's fast-paced business world, customer relationship management (CRM) has become an essential tool for companies to manage their interactions with clients and customers. With the abundance of CRM software providers available, it can be overwhelming for a business to choose the right one for their needs.

It's important to know what to look for, as subjective sources on the internet can provide false information, and it's difficult to know who to trust. Moreover, the reason for searching for CRM software might vary — be it the need for improved customer experience, better collaboration, or even to replace an existing, outdated system. That’s why we’ve developed a comprehensive and objective research evaluation process to accurately evaluate CRM software based on a series of categories. To help you make an informed decision, let's take a closer look.

What is CRM Software?

Businesses use CRM software as a tool to manage customer interactions and data over the course of the customer lifecycle. It assists in tracking interactions, analyzing customer behavior, and enhancing client connections. Businesses can efficiently manage their sales, marketing, and customer care activities when they have a CRM system in place.

CRM software enables organizations to personalize their interactions and provide better service by centralizing customer data and giving each customer a detailed persona that is all managed in one place.

CRM software is versatile and can help you streamline internal procedures, boost productivity, and make better sales & marketing decisions.

What Makes the Best CRM Software

Finding the key features that offer the user the most value is essential for choosing the best CRM software. We have narrowed down the following criteria as being the most crucial for determining the best CRM software after doing in-depth research, evaluating user data, and interviewing industry experts:

CRM Software - Overall Score Breakdown

Features

A software’s features have a direct impact on a company's capacity to handle customer interactions and data, making them one of the biggest factors in picking the best CRM software. For organizations trying to track and follow up with potential consumers, lead management is crucial. Businesses can ensure they never miss an opportunity to convert a lead into a client by having a central location to keep lead data.

When evaluating the features, we focused on the number of leads a tool allows, workflow, and communication features.

Gain more insight into the criteria we used to evaluate CRM features by checking out our page on CRM software with the best features.

Pricing

Pricing plays a significant role in evaluating CRM software because it affects the overall cost of operations for a team and business. The number of users included, the admission price per month, and the cost per extra user are all important considerations. These elements affect the price of the software over time, particularly when considering how well it grows with your company. Making a purchasing decision requires selecting CRM software with a pricing structure that suits your budget and offers adequate value for money.

Visit our page on CRM software with the best pricing to learn more about the standards we used to evaluate based on cost.

Reporting

Reporting is an essential factor to think about because it offers insightful information about how a business is performing. Email tracking, sales insights, A/B testing, custom reports, lead scoring, sales forecasting, and predictive forecasting are all provided by CRM software's reporting tools and are vital for making data-driven decisions.

Email monitoring gives companies insight into the performance of their email marketing initiatives by providing data on open rates, click rates, and response times. Sales insights provide a thorough picture of both team and individual sales performance. Businesses can also test many iterations of campaigns, emails, or website pages using A/B testing to boost performance across these areas.

See how we measured and evaluated the reporting aspects of CRM software by visiting our dedicated page highlighting programs with the best reporting.

Team Management

A CRM software's capacity to manage teams is essential since it enables teams to collaborate more successfully. To promote team success, team leaders need to be able to manage and coordinate team tasks as well as review the team's performance.

The ability to assign tasks and track progress, monitor team member performance, and manage workloads and schedules are a few of the key features of team management in CRM software. With the use of team management, group leaders can easily pinpoint areas in need of improvement and offer the assistance required to cultivate success.

For more detail on how team management is assessed in our research, head to our best team management page for CRM software.

Integrations

In order for organizations to use their CRM software with other existing tools and apps they use, integrations should be a factor in selecting one. With proper integrations, organizations can streamline processes, automate everyday tasks, and provide users with a more seamless experience as a result.

Some of the important integrations to look for include those with marketing automation tools, customer support platforms, and payment systems. By integrating these technologies, businesses may boost productivity, enhance data accuracy, and enhance customer satisfaction.

Explore the full range of factors we took into account by looking at our best integrations page for CRM software.

Security

When selecting CRM software, security is an important consideration because it can help safeguard private corporate data and preserve sensitive customer data.

Companies should pick a CRM system with strong security measures to guard against data breaches and unauthorized access.

Encryption of data in transit and at rest, access control, authentication, and safe data backups are some of the significant security features to pay attention to when assessing CRM software.

A lot of research went into ranking the security features of CRM software, which we dive into in full detail on our page for security.

Ease of Use

The ease of use of CRM software is important since it can help to ensure that employees can use it effectively and efficiently. An intuitive CRM software helps speed up business operations, boost output, and reduce the time spent on tasks.

Organizations should take into account the user interface, the simplicity of navigation, and the availability of training and support services when evaluating how user-friendly CRM software is. It’s also good to be aware of the CRM software's level of flexibility and personalization, as this can add the comfort of knowing that the program can be adapted to satisfy different needs.

To find out more about what makes software easier to use than others, explore the research behind our rankings in this category here.

Customer Support

The level of customer assistance offered should be considered when deciding on CRM software. Especially during the onboarding process, customer support can be crucial to ensuring that businesses can make the most of the platform and address any issues that may arise.

You should take into account variables including the accessibility of support resources, response times, and the level of expertise offered by support teams when evaluating the quality of customer assistance. In order to be sure that employees are capable of operating the system successfully and efficiently, also take into account the availability of training and support tools, such as online forums and tutorials.

Learn the full details of our customer support criteria and research for CRM software by visiting its dedicated page here.

The 10 Best CRM Software

How to Choose the Best CRM Software for Your Needs

It can be difficult to choose the best CRM software for your needs, but it is necessary to have the correct tool to support business growth. Determine your unique demands and priorities first in order to make the best decision. Take into account the size of your company, the kinds of interactions you have with your clients, and the features you need and want to use. This can include features like basic lead management, email monitoring, customized reports, and more.

It's good business to consider your budget and find a pricing structure that will work best for you in the long run. To make sure you're adopting the right software for you and your team, be sure to evaluate each software provider's simplicity of use and degree of customer assistance if a large team has to work with it.

We hope our Best Picks have been useful for you in finding the best CRM Software for your business needs. If you’re still exploring your options, be sure to check out our CRM software Comparison Tool and Finder Tool to boost your chances of finding your perfect match.

Jacinto

Jacinto M.

Updated: Nov 24, 2024

Sales is what I did, CRMs are what I chose to master. I enjoy testing out scenarios and new approaches to maximize efficiency. In my free time, I play chess and go on hiking adventures with my family.

FAQ

Why do organizations need CRM software, and what does it do?

CRM software, as its name suggests, helps businesses manage their relationships by ensuring better communication with current and potential clients. It has become essential for businesses because it enhances customer satisfaction, streamlines processes, and supports decision-making by offering insights and data.

What characteristics should I look for in a CRM program?

That ultimately depends on the particular needs of your company. Generally speaking, we recommend considering the features, pricing, reporting, team management capabilities, integrations, security, ease of use, and customer support in this order.

Feel free to customize this order to suit you and filter for CRM software specifically in that order.

What is the best method for picking the best CRM software for my company?

Your company's needs and priorities, the size of the business, and the budget should all be taken into account when selecting the best CRM software. It's a good idea to test drive or demo each software that made it to your shortlist and compare their features, ease of use, and customer service firsthand since all providers offer this option.