Best Free CRM Software
We have evaluated 35+ providers to determine the best free CRM software in the following list.
Free
HubSpot CRM
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HubSpot stands out in the CRM market with its all-in-one marketing suite, integrating CRM, sales, and other tools seamlessly. Ideal for small to medium-sized businesses, it focuses on inbound marketing strategies to attract, engage, and delight customers.
In top 3 for
Pros
Very comprehensive suite of features
Works well together with other HubSpot products
Offers a high level of security
Cons
Expensive beyond the starter plan
Advanced features require an upgrade to the higher plans
Brevo - Free
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Brevo offers a unique combination of CRM, email marketing, and automation tools, designed to cater to the needs of growing businesses. Their platform is great for advanced segmentation and personalization, making it great for businesses looking to streamline their marketing and CRM in one place.
In top 3 for
Cons
Limited to 50 open deals
Membrain
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Membrain stands out with a CRM that's specifically tailored for complex B2B sales environments. Its platform focuses on enhancing sales effectiveness through process visualization, sales enablement tools, and performance analytics, offering a strategic solution for teams looking to optimize their sales processes and drive successful outcomes.
In top 3 for
Pros
Offers email templates for quicker email formulation
Supports lead assignment
Supports email tracking
Cons
Very poor customer support
Snov.io
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Snov.io offers a CRM platform with a strong emphasis on lead generation and email outreach. Its suite of tools, including email finder and verifier, is tailored for businesses and marketers who prioritize building and maintaining a robust sales pipeline through targeted email campaigns and efficient lead management.
Pros
Good customer support
Ability to track and manage sales orders
Offers email templates to formulate quick emails
Offers unlimited users
Cons
Does not support contract management
Cannot create and share quotes and invoices
Cannot collect payments
Cannot track document opening
Freshsales
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Freshsales caters to dynamic sales environments, offering AI-powered analytics and a suite of automation tools. Its blend of advanced lead scoring, integrated communication systems, and intuitive usability positions it as a go-to CRM for businesses aiming to use smart technology.
In top 3 for
Pros
Well composed starter plan
Works well together with other Freshworks products
Cons
Limited team management and reporting capabilities on the first plan
- Our ranking applies to each individual plan that a provider offers. Subsequently, the scores of each plan are merged using a dynamically weighted model.
For organizations with a limited budget, finding an effective free CRM software can make all the difference starting out. A free plan should offer you the fundamentals when it comes to managing leads and clients, automating routine tasks, and streamlining the sales process.
Through our extensive research, we’ve identified the top CRM software options that offer a free forever plan to new users. These platforms provide businesses with the essential functions of a CRM to get going and build a foundation without having too many annoying limitations.
What Makes the Best Free CRM Software
The best free CRM software is going to be one that meets your initial business needs. This, of course, means different things to different people and organizations.
Overall, however, certain categories can be derived that should be important to everyone in some way. After intensive market research and consultation with industry experts, we have therefore established a weighting of various criteria to rank the best CRM software.
You can find a detailed overview of all weighted criteria here, where we rank the paid plans. The only difference in the ranking of the free plans is that we have taken out the price factor and lowered the weighting of selected features that are less important to be used by beginners.
In all likelihood, most free CRM software will be limited when it comes to features, what matter is great core features that can get you started.
9 Best Free CRM Software
How to Choose the Best Free CRM Software
If you're still on the fence, it may be well worth it to experiment with a few possible options before settling on one.
It is natural that when you need to upgrade, you'll likely just stick with the software that you've been using for free. On the one hand, for convenience, but also because you already know how everything works and no data and settings get lost.
Therefore, it makes sense to also look at the providers' paid plans beforehand, so that you don't have a rude awakening later and have to switch software. In this case, be sure to check out our overall Best Picks.
Otherwise, you are well served with only our list above. Just make sure that you choose a free CRM software that includes everything you need to get started.
If you need a little more help, use our Comparison Tool to compare free plans from CRM software provider side by side and our Finder Tool to get a personalized recommendation from us.
Jacinto Molina
Jacinto M.
Updated: Apr 15, 2025
Sales is what I did, CRMs are what I chose to master. I enjoy testing out scenarios and new approaches to maximize efficiency. In my free time, I play chess and go on hiking adventures with my family.
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FAQ
If you're using a CRM tool, what do you get out of the free versus the subscription tiers?
If you're using a CRM tool, what do you get out of the free versus the subscription tiers?
When compared to a premium plan, the free plan often has fewer customization options and fewer features. This could mean having restrictions on the number of users, contacts, or integrations, as well as limited customer support. A premium package unlocks additional functionality, lets you remove the provider's logo from any campaigns, and provides better customer service.
Why does certain CRM software offer free plans?
Why does certain CRM software offer free plans?
Free versions of CRM systems are offered so that businesses can evaluate the program and determine if it meets their needs before committing to paying for the software. Being able to test out the software first can be useful for businesses in determining whether or not to use it in the long run. It is also a step to bind the user to the software so that when they upgrade, they are upgrading the software they already trust.
What is the difference between a free plan and a free trial or demo for a CRM?
What is the difference between a free plan and a free trial or demo for a CRM?
A free plan is always free, and you can use the CRM as long as you want. However, the features are usually very limited. A free trial or demo, on the other hand, is a full version of the software and often includes all the features that the CRM platform has to offer. However, the free usage period is usually limited to something between 7 days and a month. Further use then requires making a payment on a monthly or yearly basis.