Best CRM Software for Integrations
We have evaluated 35+ providers to determine the best CRM software for integrations in the following list.
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Integrations
HubSpot CRM
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HubSpot stands out in the CRM market with its all-in-one marketing suite, integrating CRM, sales, and other tools seamlessly. Ideal for small to medium-sized businesses, it focuses on inbound marketing strategies to attract, engage, and delight customers.
In top 3 for
Pros
Offers 1:1 video messaging
Can recommend the best time to reach out to a prospect
Offers a high level of security
Ability to collect payments
Ability to manage quotes and invoices
Cons
Expensive premium features
Limited reporting capabilities in lower-tier plans
Pipedrive
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Pipedrive distinguishes itself in the CRM arena with its sales-focused approach, designed to streamline and optimize the sales pipeline for small to medium-sized businesses. Its user-friendly interface, coupled with robust analytics and a strong focus on activity-based selling, makes it a top choice for sales teams prioritizing efficiency and clear progress tracking.
In top 3 for
Pros
Ability to create shareable, trackable documents and templates with Smart Docs
LeadBooster add-on includes four powerful tools to help you generate more high-quality leads
Cons
Doesn't offer A/B testing
Doesn't offer predictive sending
Doesn't allow payment collection
Zoho CRM
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Zoho CRM offers a budget-friendly solution, ideal for small to mid-sized businesses seeking an effective way to manage customer relationships. It stands out with its strong integration capabilities, connecting seamlessly with a wide array of apps and services, and providing a highly customizable platform.
In top 3 for
Pros
It has a mobile app
Ability to Scan business cards and QR codes using the Card Scanner app and instantly push new contact information into CRM
Ability to add Twitter profile to the CRM to stay updated on all the likes, mentions, and replies that the business gets
One can create and manage quotes and invoices, sales orders and contracts
Quicker email formulation because of the email template availability
Cons
Sales calls and commission management not available
Zendesk
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Zendesk tailors its offerings with distinct plans for sales and customer service, catering to diverse business needs. The sales suite excels in managing customer interactions and data, while their service plan focuses on delivering superior support through advanced ticketing and multi-channel communication, providing versatile solutions.
Pros
Ability to see the full context of where your prospects and customers are in their buying journey
Helps to predict deal volume and forecast revenue growth to improve your sales strategy, planning, and team management
Offers email templates for quicker email formulation
Cons
Very poor customer support
ActiveCampaign
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ActiveCampaign distinguishes itself by combining CRM functionalities with advanced email marketing and automation tools. This integration is particularly beneficial for businesses looking to nurture customer relationships through targeted marketing campaigns, while also managing sales and customer data within a single platform.
In top 3 for
Pros
Offers site and event tracking
Has a mobile app
Can customize application url
Offers Geo tracking
Cons
Limited number of leads
Customer support isn't that great when it comes to query resolution
- Our ranking applies to each individual plan that a provider offers. Subsequently, the scores of each plan are merged using a dynamically weighted model.
A big challenge for organizations when searching for new CRM software is looking at how it fits into their current system as a whole. It can be difficult to integrate several systems and workflows into a single, effective solution (especially when it gets to the “how?” part of it).
Because there are so many different CRM software options available, you may find it tough to choose one that matches your specific needs and integrates with your existing tools. Integrations are an important consideration when deciding on the ideal CRM software for your business so that you don’t end up with several different systems that won’t cooperate with one another.
What Makes the Best CRM Software Based on Integrations?
Your productivity can increase substantially, and your workflows can be much more efficient by integrating your CRM software with other applications and services you use. Here are the elements we take into account while assessing the best CRM software based on integrations.
No. of Native Integrations
The number of native integrations that a CRM software can support can have a significant impact on how useful it is. You may connect with other tools and services easily when there are many connectors, which makes it simpler to manage your customer relationships.
Since we can't know what other tools your and every other company uses, the number of native integrations is a good indication of how hard a CRM software vendor is trying to integrate, increasing the chances that your tools are included.
API Access
With API access, you have the ability to create a unique integration to automate repetitive operations and streamline workflows. For you or your developers, it can unlock many opportunities to transfer custom data.
Gmail
A substantial number of today’s businesses use Google for business, which means it would be super helpful for your CRM to integrate with Gmail. Tracking emails, managing contacts, and other tasks can all be synced with your Gmail account.
Outlook
Just like Gmail, an Outlook integration is important for businesses that use Outlook as their email client. It is much easier to stay on track with your tasks because you can manage your customer interactions without any additional back and forth.
Zapier Triggers
By connecting your CRM software to other applications and services, Zapier triggers enable you to automate workflows and streamline activities. You can build unique connections with Zapier triggers to accomplish more in less time. Triggers are used to start an automation. An example of a trigger could be when a new contact is added to your CRM.
Zapier Actions
Similar to triggers, Zapier actions end a workflow rather than beginning one. You can automate processes like sending an email or updating contact information with Zapier actions, which can save you time and boost productivity. An example of an action would be to create a new contact with the respective data.
10 Best CRM Software for Integrations
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How to Choose a CRM Software with Great Integrations
Take into account the number of integrations provided, the accessibility of API access, integration with well-known email services like Gmail and Outlook, and the availability of Zapier triggers and actions when looking at CRM software integrations. The effectiveness and productivity of your sales and marketing operations will be significantly impacted by all of these criteria.
See for yourself which points are more or less important to you and focus on the integrations you truly need. Before you choose a software, it helps to check the company's website to see if the primary integrations are available natively and if not, if you can make them possible using Zapier.
For even more insights, refer to our overall Best Picks and use our Comparison Tool to compare your shortlisted tools in more detail. You can also make use of our Finder Tool to get a tailored recommendation for the best CRM software for your needs.
Jacinto M.
Updated: Apr 29, 2024
Sales is what I did, CRMs are what I chose to master. I enjoy testing out scenarios and new approaches to maximize efficiency. In my free time, I play chess and go on hiking adventures with my family.
FAQ
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