Best CRM Software for Integrations

We have evaluated 35+ providers to determine the best CRM software for integrations in the following list.

Integrations

Entry Price
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$50/month

HubSpot CRM

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Rank 1

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HubSpot stands out in the CRM market with its all-in-one marketing suite, integrating CRM, sales, and other tools seamlessly. Ideal for small to medium-sized businesses, it focuses on inbound marketing strategies to attract, engage, and delight customers.

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8.7/10
Ease of Use
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8.1/10
Support
Show details
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Pricing
Entry Plan
$50
Included Users
2
Price per Additional User
$25
Free Plan
Yes
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Support
Email
No
Chat
Yes
Phone
Yes
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Features
Number of Contacts
Unlimited
Contact Management
Yes
Website Forms
Yes
Bulk Emails
Yes
Shared Inbox
Yes
Email Scheduling
Yes
Segmentation
Yes
Custom Fields
Yes
Workflow & Approval Automation
No
Pipelines
Yes
Conversational Bots
Yes
Outbound Calls
Yes
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Team Management
Maximum No. of Users
Unlimited
Lead Assignment
Yes
Roles & Permissions
Yes
File Sharing
Yes
Territory Management
No
Commission Management
Yes
Task Planning
Yes
Mobile App
Yes
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Reporting
Data Import & Export
Yes
Email Tracking
Yes
Sales Insights
No
A/B Testing
No
Custom Reports
No
Contact Scorings
No
Sales Forecasting
No
Predictive Forecasting
No
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Integrations
No. of Native Integrations
1,000
API Access
Yes
Gmail
Yes
Outlook
Yes
Zapier Triggers
23
Zapier Actions
54
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Security
SSO
Yes
Two-Factor Authentication
Yes
SOC 2 Compliance
Yes
GDPR Compliance
Yes
Audit Logs
Yes

Pros

  • Very comprehensive suite of features

  • Works well together with other HubSpot products

  • Offers a high level of security

Cons

  • Expensive beyond the starter plan

  • Advanced features require an upgrade to the higher plans

Entry Price
info
$24/month

Pipedrive

star
Rank 2

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Pipedrive distinguishes itself in the CRM arena with its sales-focused approach, designed to streamline and optimize the sales pipeline for small to medium-sized businesses. Its user-friendly interface, coupled with robust analytics and a strong focus on activity-based selling, makes it a top choice for sales teams prioritizing efficiency and clear progress tracking.

In top 3 for

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8.9/10
Ease of Use
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8.3/10
Support
Show details
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Pricing
Entry Plan
$24
Included Users
1
Price per Additional User
$24
Free Plan
No
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Support
Email
Yes
Chat
Yes
Phone
No
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Features
Number of Contacts
3,000
Contact Management
Yes
Website Forms
Yes
Bulk Emails
No
Shared Inbox
Yes
Email Scheduling
No
Segmentation
No
Custom Fields
No
Workflow & Approval Automation
No
Pipelines
Yes
Conversational Bots
No
Outbound Calls
No
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Team Management
Maximum No. of Users
Unlimited
Lead Assignment
Yes
Roles & Permissions
Yes
File Sharing
Yes
Territory Management
No
Commission Management
Yes
Task Planning
No
Mobile App
Yes
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Reporting
Data Import & Export
Yes
Email Tracking
No
Sales Insights
No
A/B Testing
No
Custom Reports
No
Contact Scorings
No
Sales Forecasting
No
Predictive Forecasting
No
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Integrations
No. of Native Integrations
378
API Access
Yes
Gmail
Yes
Outlook
Yes
Zapier Triggers
14
Zapier Actions
29
icon
Security
SSO
Yes
Two-Factor Authentication
Yes
SOC 2 Compliance
Yes
GDPR Compliance
Yes
Audit Logs
No

Pros

  • Offers many convenient integrations and secondary functions

  • Wide range of plans and add-ons available

Cons

  • Very limited base plan

  • Limited number of contacts

Entry Price
info
$20/month

Zoho CRM

star
Rank 3

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Zoho CRM offers a budget-friendly solution, ideal for small to mid-sized businesses seeking an effective way to manage customer relationships. It stands out with its strong integration capabilities, connecting seamlessly with a wide array of apps and services, and providing a highly customizable platform.

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8.1/10
Ease of Use
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6.2/10
Support
Show details
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Pricing
Entry Plan
$20
Included Users
1
Price per Additional User
$20
Free Plan
No
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Support
Email
Yes
Chat
No
Phone
Yes
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Features
Number of Contacts
Unlimited
Contact Management
Yes
Website Forms
No
Bulk Emails
Yes
Shared Inbox
No
Email Scheduling
No
Segmentation
No
Custom Fields
No
Workflow & Approval Automation
Yes
Pipelines
No
Conversational Bots
Yes
Outbound Calls
No
icon
Team Management
Maximum No. of Users
Unlimited
Lead Assignment
No
Roles & Permissions
Yes
File Sharing
Yes
Territory Management
No
Commission Management
No
Task Planning
Yes
Mobile App
Yes
icon
Reporting
Data Import & Export
Yes
Email Tracking
Yes
Sales Insights
No
A/B Testing
No
Custom Reports
Yes
Contact Scorings
Yes
Sales Forecasting
Yes
Predictive Forecasting
No
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Integrations
No. of Native Integrations
500
API Access
Yes
Gmail
Yes
Outlook
Yes
Zapier Triggers
8
Zapier Actions
11
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Security
SSO
Yes
Two-Factor Authentication
Yes
SOC 2 Compliance
Yes
GDPR Compliance
Yes
Audit Logs
Yes

Cons

  • Weak customer support

  • Advanced features require an upgrade to the higher plans

Entry Price
info
$25/month

Zendesk

star
Rank 4

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Zendesk tailors its offerings with distinct plans for sales and customer service, catering to diverse business needs. The sales suite excels in managing customer interactions and data, while their service plan focuses on delivering superior support through advanced ticketing and multi-channel communication, providing versatile solutions.

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8.7/10
Ease of Use
icon
6.3/10
Support
Show details
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Pricing
Entry Plan
$25
Included Users
1
Price per Additional User
$25
Free Plan
No
icon
Support
Email
Yes
Chat
Yes
Phone
No
icon
Features
Number of Contacts
Unlimited
Contact Management
Yes
Website Forms
No
Bulk Emails
No
Shared Inbox
No
Email Scheduling
No
Segmentation
No
Custom Fields
Yes
Workflow & Approval Automation
Yes
Pipelines
Yes
Conversational Bots
Yes
Outbound Calls
Yes
icon
Team Management
Maximum No. of Users
Unlimited
Lead Assignment
No
Roles & Permissions
No
File Sharing
Yes
Territory Management
No
Commission Management
No
Task Planning
No
Mobile App
Yes
icon
Reporting
Data Import & Export
Yes
Email Tracking
Yes
Sales Insights
Yes
A/B Testing
No
Custom Reports
No
Contact Scorings
No
Sales Forecasting
No
Predictive Forecasting
No
icon
Integrations
No. of Native Integrations
300
API Access
Yes
Gmail
Yes
Outlook
Yes
Zapier Triggers
7
Zapier Actions
17
icon
Security
SSO
Yes
Two-Factor Authentication
Yes
SOC 2 Compliance
Yes
GDPR Compliance
Yes
Audit Logs
No

Pros

  • Very good query management

Cons

  • Very slow customer support

  • Basic plan lacks many features

Entry Price
info
$23/month

ActiveCampaign

star
Rank 5

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ActiveCampaign distinguishes itself by combining CRM functionalities with advanced email marketing and automation tools. This integration is particularly beneficial for businesses looking to nurture customer relationships through targeted marketing campaigns, while also managing sales and customer data within a single platform.

In top 3 for

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8.5/10
Ease of Use
icon
7.6/10
Support
Show details
icon
Pricing
Entry Plan
$23
Included Users
1
Price per Additional User
NA
Free Plan
No
icon
Support
Email
Yes
Chat
Yes
Phone
Yes
icon
Features
Number of Contacts
1,000
Contact Management
Yes
Website Forms
Yes
Bulk Emails
No
Shared Inbox
Yes
Email Scheduling
No
Segmentation
Yes
Custom Fields
Yes
Workflow & Approval Automation
Yes
Pipelines
Yes
Conversational Bots
No
Outbound Calls
No
icon
Team Management
Maximum No. of Users
3
Lead Assignment
Yes
Roles & Permissions
Yes
File Sharing
Yes
Territory Management
Yes
Commission Management
No
Task Planning
Yes
Mobile App
Yes
icon
Reporting
Data Import & Export
Yes
Email Tracking
Yes
Sales Insights
Yes
A/B Testing
Yes
Custom Reports
No
Contact Scorings
Yes
Sales Forecasting
Yes
Predictive Forecasting
No
icon
Integrations
No. of Native Integrations
73
API Access
Yes
Gmail
Yes
Outlook
Yes
Zapier Triggers
19
Zapier Actions
26
icon
Security
SSO
No
Two-Factor Authentication
No
SOC 2 Compliance
Yes
GDPR Compliance
Yes
Audit Logs
No

Pros

  • Offers site and event tracking

  • Has a mobile app

  • Can customize application url

  • Offers Geo tracking

Cons

  • Limited number of leads

  • Customer support isn't that great when it comes to query resolution

  • Our ranking applies to each individual plan that a provider offers. Subsequently, the scores of each plan are merged using a dynamically weighted model.

A big challenge for organizations when searching for new CRM software is looking at how it fits into their current system as a whole. It can be difficult to integrate several systems and workflows into a single, effective solution (especially when it gets to the “how?” part of it).

Because there are so many different CRM software options available, you may find it tough to choose one that matches your specific needs and integrates with your existing tools. Integrations are an important consideration when deciding on the ideal CRM software for your business so that you don’t end up with several different systems that won’t cooperate with one another.

What Makes the Best CRM Software Based on Integrations?

Your productivity can increase substantially, and your workflows can be much more efficient by integrating your CRM software with other applications and services you use. Here are the elements we take into account while assessing the best CRM software based on integrations.

CRM Software - Integrations Score Breakdown

No. of Native Integrations

The number of native integrations that a CRM software can support can have a significant impact on how useful it is. You may connect with other tools and services easily when there are many connectors, which makes it simpler to manage your customer relationships.

Since we can't know what other tools your and every other company uses, the number of native integrations is a good indication of how hard a CRM software vendor is trying to integrate, increasing the chances that your tools are included.

API Access

With API access, you have the ability to create a unique integration to automate repetitive operations and streamline workflows. For you or your developers, it can unlock many opportunities to transfer custom data.

Gmail

A substantial number of today’s businesses use Google for business, which means it would be super helpful for your CRM to integrate with Gmail. Tracking emails, managing contacts, and other tasks can all be synced with your Gmail account.

Outlook

Just like Gmail, an Outlook integration is important for businesses that use Outlook as their email client. It is much easier to stay on track with your tasks because you can manage your customer interactions without any additional back and forth.

Zapier Triggers

By connecting your CRM software to other applications and services, Zapier triggers enable you to automate workflows and streamline activities. You can build unique connections with Zapier triggers to accomplish more in less time. Triggers are used to start an automation. An example of a trigger could be when a new contact is added to your CRM.

Zapier Actions

Similar to triggers, Zapier actions end a workflow rather than beginning one. You can automate processes like sending an email or updating contact information with Zapier actions, which can save you time and boost productivity. An example of an action would be to create a new contact with the respective data.

10 Best CRM Software for Integrations

How to Choose a CRM Software with Great Integrations

Take into account the number of integrations provided, the accessibility of API access, integration with well-known email services like Gmail and Outlook, and the availability of Zapier triggers and actions when looking at CRM software integrations. The effectiveness and productivity of your sales and marketing operations will be significantly impacted by all of these criteria.

See for yourself which points are more or less important to you and focus on the integrations you truly need. Before you choose a software, it helps to check the company's website to see if the primary integrations are available natively and if not, if you can make them possible using Zapier.

For even more insights, refer to our overall Best Picks and use our Comparison Tool to compare your shortlisted tools in more detail. You can also make use of our Finder Tool to get a tailored recommendation for the best CRM software for your needs.

Jacinto

Jacinto M.

Updated: Dec 19, 2024

Sales is what I did, CRMs are what I chose to master. I enjoy testing out scenarios and new approaches to maximize efficiency. In my free time, I play chess and go on hiking adventures with my family.

FAQ

What is the importance of integrations in CRM software?

Integrations for CRM software are crucial as they help to streamline the workflow and improve the overall efficiency of your business. Integrations allow the CRM to connect with other tools and systems, such as email providers, marketing automation tools, and project management tools, to share data and automate processes. It increases your company's productivity immensely and reduces errors.

What are some popular integrations offered by CRM software?

Some popular integrations offered by CRM software include Gmail, Outlook, Slack, Dropbox, Trello, and a lot more. API access further allows developers to connect the CRM to custom systems and tools.

How do I know if a CRM software offers the integrations I need?

To determine if a CRM software offers the integrations you need, check the software's website for a list of integrations. You can also reach out to the CRM software's support team to inquire about specific integrations you require. To make an informed decision, it's important to assess the integrations offered by each CRM software and determine which integrations are most important to your business's workflows.