Best SEO Software for Agencies

If you’re an agency that offers SEO services, SEO software is a must. Free tools like Google Analytics, Search Console, and Keyword Planner are great if you’re just getting started, but you'll need more than that to deliver a professional level of service.

Wondering which SEO software is best for your agency? Whether you’re focused on on-page, off-page, reporting, or local SEO, we’ll break down the top SEO software for agencies, explain what they do, and help you find the right fit for your business.

Best SEO Software for Agencies: Our Top Picks

Ready to check out the best SEO software for agencies? Below, we break down our top picks.

Best SEO Software for On-Page and Technical SEO

Screaming Frog

Best for: Agencies that need deep, technical insight into a website’s health.
Price: Free plan available. Paid plans start at $279/year.

Screaming Frog is a popular desktop application that crawls websites to perform technical SEO audits. It has become a staple in most agency tech stacks because of the high level of granular detail it provides.

Unlike many tools that offer only surface-level metrics, Screaming Frog actually simulates a search engine crawl. That means you get a complete picture of site structure and health. This includes deep technical issues like server errors, poor site architecture, slow rendering JavaScript, hreflang misconfigurations, and sitemap or robots.txt issues.

The tool is ideal for growing agencies that are juggling multiple clients thanks to its customizability. Custom extraction via XPath, JavaScript rendering, and extensive filtering options mean you can tailor audits to each client’s unique needs. The tool also offers a low, flat annual license that provides incredible value compared to tools that charge a monthly subscription.

SE Ranking

Best for: Teams that want an affordable, all‑in‑one SEO platform.
Price: Starts at $65/month.

SE Ranking lets your agency manage everything from smaller portfolios to larger, more complex SEO programs without needing to switch tools as you expand. Its Website Audit crawls a site across more than 120 technical parameters, identifying issues like broken links, indexing problems, slow page speed, mobile usability concerns, duplicate content, and missing or poorly optimized meta elements.

It also comes with an on-page SEO checker that evaluates individual pages against target keywords and best-practice SEO signals like headings, keyword usage, and content structure.

While Screaming Frog is best used for deep technical audits and site crawls, SE Ranking is better suited as an all-in-one solution that includes site audits, rank tracking, keyword research, client reporting, and backlink monitoring. You can even set up client dashboards and white-label reporting that make it easy to share results with clients. Many agencies use both Screaming Frog and SE Ranking together to cover all their SEO needs.

Semrush

Best for: Teams that want an all-in-one SEO platform that goes beyond SEO.
Price: Starts at $139.95/month.

Semrush is an all-in-one SEO tool that's used for keyword research, competitor analysis, site audits, backlink tracking, and on-page optimization. It comes with many of the same features and capabilities as SE Ranking, but goes deeper and broader. This makes it better suited for larger and more complex SEO engagements.

For example, Semrush offers deeper insights into technical audits and comes with a larger and more diverse keyword database. Semrush also goes beyond SEO to offer tools for competitor research, PPC/ad analytics, content marketing, and social media management.

Semrush is typically more expensive than similar tools, but it offers deeper datasets, competitive insights, cross‑channel marketing tools, and enterprise‑level features. It’s best suited for large agencies that manage enterprise-level clients or those that offer additional services outside of SEO.

Honorable mention: Ubbersuggest

Best for: Small agencies that want a simple, inexpensive keyword research tool.

If you don’t want to spend a ton of money on software and your clients don’t require enterprise-level data, Ubbersuggest may be the tool you're looking for. It’s great for quick audits, keyword ideas, and on-page optimizations. It also comes with a much lower price tag (just $29/month) and is easy to use without a steep learning curve.

Best SEO Software for Off-Page SEO and Link Building

Ahrefs

Best for: Agencies that need deep, data‑driven insights.
Price: Starts at $129/month.

Ahrefs combines the industry’s largest backlink database with tools that are purpose-built for authority growth. Its link index is updated every 15-30 minutes, and allows you to see exactly who is linking to any site, when those links were gained or lost, and how they influence overall domain strength.

You also get detailed insights into anchor text, link type, and referring domain quality. This makes it easy to identify which links are valuable and which are low-impact, or even risky.

Ahrefs also comes with competitor gap tools that make it easy to reverse-engineer a competitor’s link strategy. You can use features like Link Intersect, Best by Links, and Referring Domains reports to build smarter outreach lists. You can also use the Ahrefs Content Explorer to find out which topics and pages earn the most backlinks across the web.

Overall, Ahrefs gives agencies the tools they need to scale link-building campaigns more effectively than most alternatives.

Serpstat

Best for: Smaller agencies that manage multiple clients.
Price: Starts at $69/month.

Serpstat offers a comprehensive, user-friendly suite of backlink and competitive analysis features at a price point that's attractive for smaller or growing agencies. While its backlink database isn't as large as some other SEO software, it still provides clear insights into referring domains, anchor text distribution, link types, and domain authority.

Serpstat also makes it easy to monitor link growth or attrition over time, which is especially useful if you’re managing multiple campaigns or clients.

Moz Pro

Best for: Agencies that are not SEO specialists.
Price: Starts at $49 per month.

Moz Pro is designed for users who are less data-oriented and want one easy-to-use tool for both SEO strategy and execution. It offers beginner-friendly dashboards and actionable recommendations to reduce the learning curve found with more robust tools like Ahrefs or Serpstat.

You can use tooltips, tutorials, and in-app explanations to clarify why certain metrics matter, how to interpret them, and what actions to take. Meanwhile, guided workflows are available to walk you through common tasks step-by-step and make sure you follow best practices.

Because Moz Pro focuses on turning everyday SEO tasks into learning opportunities, it’s great for onboarding new team members or performing SEO tasks without being an SEO expert. It’s a platform that teaches you how to use data strategically.

SEO Powersuite

Best for: Teams who want powerful, locally installed tools with flexible project limits, and don’t depend on cloud-based collaboration.
Price: Free plan available. Paid plans start at $29.10/month.

SEO PowerSuite offers a comprehensive, all-in-one solution for discovering, analyzing, and managing backlinks. It can do many of the same link-building tasks as Ahrefs or Serpstat, but it differs in that it's desktop-based, rather than cloud-based. That means it removes most of the limitations on the number of keywords, projects, or backlink checks. As such, it's especially cost-effective for agencies with multiple clients. The ability to run tasks locally also gives you more control over data and faster processing.

But the desktop-based model has its drawbacks. Unlike Ahrefs, SEO PowerSuite doesn't provide a persistent, global database of keywords and backlinks. Most data is generated at query time or pulled from connected sources like Google Search Console.

This means you won’t get the same depth of historical data, market-wide visibility, or instant competitive comparisons. And because the software runs locally, team collaboration is constrained (only one user can actively work in a project at a time unless files are manually shared).

Honorable mention: Majestic

Best for: Agencies with a deep focus on backlinking.

Majestic was built specifically around backlink intelligence, and offers one of the deepest link databases in the industry. Its proprietary metrics, Trust Flow and Citation Flow, help agencies evaluate not just how many links a site has, but how authoritative and influential those links are.

The software also helps you identify strong linking domains and build targeted outreach lists based on real link equity rather than guesswork. Starting at $49/month, it’s also a relatively affordable add-on to other tools.

Best SEO Reporting Software for Agencies

Agency Analytics

Best for: Agencies looking to tie SEO reporting more directly to strategy and client conversations.
Price: Starts at $79/month.

Agency Analytics is designed specifically to help agencies scale client reporting. You can easily connect it to popular SEO and analytics tools like Google Analytics, Search Console, rank trackers, backlink platforms, and ad networks. This allows you to build custom reports without a lot of manual effort.

But Agency Analytics goes beyond report building to offer goal tracking, automated alerts, and timeline widgets that help you turn static reports into proactive performance monitoring. That means you can not only show past performance, but also surface opportunities and risks proactively.

DashThis

Best for: Agencies that want fast, polished marketing reports.
Price: Starts at $49/month.

DashThis integrates with a broad range of SEO and marketing tools to bring all key metrics into a single, centralized location. With customizable templates and widgets, agencies can tailor reports to each client’s goals and KPIs without needing to build dashboards from scratch. It even comes with a drag-and-drop interface that makes it easy for non-technical users to save hours of manual work every reporting cycle.

While Agency Analytics is good for agencies that want deeper tracking and performance monitoring, DashThis emphasizes ease and simplicity. You can quickly build visual reports and dashboards that are easy for anyone to understand.

Honorable mention: Semrush

Best for: Agencies that want analysis and reporting.

Semrush is a robust SEO toolset that includes a reporting feature alongside strategic SEO and marketing tools. Agencies can track keyword rankings, backlinks, site health, competitor performance, and traffic metrics all in one place, then turn that data into branded reports or live dashboards.

Because Semrush is a robust SEO toolset, audit issues, keyword opportunities, backlink health, and competitive gaps are all measured within the same ecosystem that produces the reports. That means you get more context around why results are happening, not just what the numbers are. Semrush also integrates with many other apps and tools, allowing you to provide a more complete picture in SEO and website marketing in general.

Best Local SEO Software for Agencies

BrightLocal

Best for: Teams that want an all‑around solution where citation management, reputation tracking, and reporting are tightly integrated and automated.
Price: Starts at $39/month.

BrightLocal offers a complete, all-in-one solution for managing local search performance at scale. Agencies can track local rankings, audit and manage business listings, monitor and generate reviews, and analyze citation accuracy from a single, easy-to-use dashboard.

Its automated tools quickly identify issues such as inconsistent NAP (name, address, phone) data, duplicate listings, or missing citations to help agencies fix problems that directly impact local visibility and search rankings. This makes it easier to diagnose problems quickly and demonstrate measurable improvements over time.

Whitespark

Best for: Agencies working in competitive local markets.
Pricing: Modular pricing depends on the services you choose.

Whitespark is a platform that focuses on the core elements that drive local search visibility. It offers deep insights into citations, local rankings, and reputation management to help agencies improve visibility in local search results and Google’s map packs.

The software also provides precise local rank tracking across cities and neighborhoods. This gives agencies actionable insights into how clients perform in their specific markets.

Compared to BrightLocal, WhiteSpark is more specialized and provides deeper local data intelligence. Its strength lies in strategic local research and actionable opportunities rather than simply aggregating metrics. Whitespark is a top choice when agencies need deeper citation insights and more targeted local optimization intelligence.

Honorable mention: SE Ranking

Best for: Agencies that want local search visibility as part of a unified SEO strategy.

SE Ranking brings location-based rank tracking, competitor insights, and automated reporting together in a single platform. While BrightLocal and Whitespark specialize in local search factors, SE Ranking is a broader SEO platform with integrated local capabilities.

It doesn't go as deep into citation discovery and competitive local analysis, but it provides a holistic view of how local performance ties into overall SEO health. It connects local rankings with site health, backlinks, and keyword visibility to give you the context you need to explain performance and make strategic decisions.

Best White Label SEO Software for Agencies

Search Atlas

Best for: Agencies that want to provide a fully branded SEO experience.
Price: Starts at $99/month.

Search Atlas is built from the ground up with white-label delivery as a central feature. It helps agencies provide a full, branded SEO experience to clients without building the technology themselves. You can fully brand dashboards, client portals, and reports under your own domain and identity. This means clients see your brand everywhere, not a third-party tool’s logo.

Beyond branding, Search Atlas comes with more than 50 integrated SEO and AI-powered tools, including rank tracking, site audits, content creation, link building, and local SEO automations. That means you can run and report on campaigns end-to-end from one unified system. Reports can be automated and shareable. Search Atlas also supports unlimited clients and project management from a central dashboard to help you scale without adding overhead.

Web CEO

Best for: Agencies that want SEO execution and reporting rolled into one.
Price: Starts at $119/month.

Web CEO combines comprehensive SEO tools with fully branded reporting and client portals. It helps agencies deliver a complete, branded SEO experience while leveraging a powerful set of SEO tools behind the scenes.

You can perform keyword research, track rankings, audit websites, monitor backlinks, and analyze competitors. Then, you can transform all that data into customizable, white-label reports and dashboards.

Web CEO is similar to Serpstat in that its white‑label features are part of a broader analytics ecosystem. But while Serpstat is more of a data‑centric SEO and competitive analysis tool, Web CEO focuses on agency workflows and ongoing client delivery. Its reporting system is more tightly integrated into the platform and designed from the start for multi‑client management and automated white‑label reporting.

Honorable mention: SE Ranking

Best for: Agencies that want white‑label deliverables without sacrificing analytics depth or operational efficiency.

SE Ranking combines powerful SEO tools with fully branded client reporting and dashboards. It is especially valued for its ability to automate and scale client reporting. Reports can be scheduled for regular delivery, templates can be reused across accounts, and dashboards can be tailored for each client. The interface is more user-friendly, and reports are typically easier to automate than with Web CEO. Pricing is also quite affordable, starting at $65/month.

Honorable mention: Serpstat

Best for: Agencies looking to combine deep SEO analytics with white-label reporting.

Serpstat combines comprehensive SEO and competitive analytics with flexible reporting and branding options. Agencies can track keyword rankings, analyze backlinks, audit sites, and monitor competitors. That data can then be turned into customized, white-label reports and dashboards.

While Serpstat allows some branded reporting, it's primarily a standalone SEO platform. Compared to Search Atlas, the white-label functionality tends to be more limited. But it still gives robust SEO analytics and reporting in one platform, so agencies can save time and position their services as proprietary.

How to Choose SEO Software for Agencies

Choosing the right SEO software takes planning and consideration. Here are some tips to help you make the right choice.

Choose a Tool That Does What You Need

Some tools can handle all aspects of SEO, while others will require multiple tools to fill the gaps. Before you start researching SEO software, you need to get a general understanding of what functionalities you need and how important they are to your business.

Consider Scalability and Multi-Client Support

Look for SEO software that supports automation, custom reports and dashboards, and allows you to set up multiple client portals. The ability to handle many clients, large datasets, and multiple projects directly impacts your productivity and ability to scale operations profitably. If the software can fill multiple gaps (like keyword research, performance monitoring, and automated reports) without sacrificing deliverable quality, that's also a bonus.

Assess Reporting and Client Deliverables

Look for a platform that can build simple, easy-to-understand reports for your clients. It should also come with visual dashboards so that clients can see how performance is improving over time. SEO work can be highly technical, but clients judge success based on clear, understandable results.

Monitor Data Accuracy and Update Frequency

You need a platform that gives you accurate data (preferably pulled from Google Analytics or Search Console) and refreshes frequently, if not in real time. Your ability to make decisions and provide clients with recommendations will depend heavily on data quality.

Look for Competitive Analysis Functionalities

Opt for SEO software that comes with competitive analysis tools like keyword gaps, content gaps, position tracking, and backlink comparison so you can give more effective recommendations. SEO doesn’t happen in a vacuum; it’s a competitive field, and there's only so much land to grab.

Test Workflows and Integrations

You need a platform that fits smoothly into your existing processes and tools. You may also need to purchase additional tools in the future, so make sure any software you consider can integrate with other popular tools and data sources. If your SEO software doesn’t play nice with other tools, your team may spend extra time pulling data, cross-checking results, and manually building reports.

Assess Ease of Use and Learning Curve

Look for software that's easy to learn and can be used by everyone on your team. Software that is overly complex or unintuitive can create bottlenecks and hurt productivity.

Calculate Cost

Make sure you're taking a close look at the pricing structure before you commit. Some SEO software may look affordable in the beginning, but hidden fees and tier limitations can make it more expensive than you think.

Look for White Label/Branding Options

White-label capabilities can elevate your presentation and create a level of consistency that's anything but amateur. This will directly impact the way clients perceive your industry and may help improve retention.

Choose Future-Focused Tools

Look for AI-driven insights, automated recommendations, and predictive analytics. SEO can change quickly. Agencies need tools that adapt to these changes and incorporate emerging technologies.