Are you tired of checking multiple platforms just to understand your SEO performance? Do you spend hours compiling data into reports that your manager and/or clients can read? If so, these SEO reporting tools are for you.
We created a list of the best SEO reporting tools to make your life easier. Whether you're an agency or a freelancer, this list is full of tools to help you do your job faster and better.
12 Best SEO Reporting Tools at a Glance
There isn’t a single “best” SEO reporting tool, so you’ll have to do a little bit of research to find the right one for your clients or business. The team at Softailed has handpicked 12 of our favorite SEO reporting tools from different categories to help you with your search.
Here’s a quick rundown of the tools we’ll cover:
| Platform | Starting Price | White Labeling | Integrations | Automated Reports |
|---|---|---|---|---|
| Semrush | $199/month +$10-$20 add-on for reporting | No | 30+ integrations | Yes |
| Ahrefs | $129/month + $99 add-on for reporting | No | GSC, Looker Studio, GA4, public API | No |
| Moz | $99/month | No | GA4, GSC, public API | |
| SEOptimer | $39/month | No | None, reports its own native data | No |
| SEranking | $65/month | Yes | GSC, GA4, Looker Studio, public API | Yes |
| AgencyAnalytics | $59/month | Yes | 80+ integrations | Yes |
| Whatagraph | $286/month | Yes | 55+ integrations | Yes |
| Dashthis | $49/month | Yes | 30+ integrations | Yes |
| ReportGarden | $75/month | Yes | 40+ integrations | Yes |
| BrightLocal | $39/month | Yes | Google tools, social media/ad platforms, public API, major marketing tools, CRMs | Yes |
| Looker Studio | Free | No | Google tools, most major SEO and ecommerce tools | Yes |
| Ahrefs Webmaster Tools | Free | No | None | No |
Best All-Purpose SEO Reporting Tools
Semrush
Semrush
Revolutionizing digital marketing with comprehensive SEO toolkits, Semrush offers deep analytics and insights, catering to businesses seeking a true all-in-one solution.
Pros
Comprehensive toolset also beyond SEO
Cons
Expensive
Price: Starts at $199 /month +$10-$20 add-on for more in-depth reporting.
Semrush gives you a complete picture of your website’s performance in one place. You can easily view everything from technical health and keyword positions to competitor activity, all within a single dashboard.
When it comes time for reporting, Semrush has tools for that, too. You can build and schedule reports that include Semrush data, and data from Search Console, Google Analytics, and other SEO tools like Moz, Ahrefs, and Brightlocal.
Semrush also integrates with email, social media, CRM, and lead-tracking tools. This means you can build, customize, and schedule reports to meet just about any client’s needs.
Key SEO metrics you can track with Semrush:
- Organic keyword rankings.
- Backlink profile and referring domains.
- Domain authority and visibility score.
- Website traffic estimates.
- Competitor keyword and traffic analysis.
- Site audit issues (technical SEO, crawl errors, broken links).
- On-page SEO performance (meta tags, content, headings).
- Position changes and SERP features tracking.
- Data from dozens of external SEO, paid advertising, social media, email, ecommerce, CRM, and local SEO tools.
Highly customizable and usable for client reports.
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Can set up and schedule reporting.
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Good for trend-spotting.
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Excellent integrations.
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Broad data coverage.
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Pros
Reports can be fiddly and time-consuming to set up.
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Cost is high for reporting alone.
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Reports can feel technical, especially for clients who don’t know SEO.
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Advanced features can be overwhelming without experience.
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Cons
Ahrefs
Renowned for its powerful backlink analysis tools, Ahrefs is a favorite among SEO experts and content marketers focusing on building links and monitoring website health.
Pros
Provides an overall SEO health score, visualises key data in charts, flags all possible SEO issues and provides recommendations on how to fix them
Thousands of Keyword Suggestions
Shows a high-level view of ranking progress by grouping the keywords by tags
Unlimited number of projects
Cons
No content editor
No phone support
Limited integrations
Price: Starts at $129/month + $99 add-on for reporting.
Ahrefs offers consistently accurate data across the core areas that matter most, like backlinks, keyword rankings, content performance, and site audits. Reports are clean and easy to understand without overloading you with information you don’t need. You also get convenient charts and graphs that make it easy to track progress and find areas of improvement.
The platform has a massive backlink index that gives you reliable insight into link quality and growth trends. Its organic search data helps you track keyword movements and estimate traffic growth.
But while Ahrefs is very user-friendly and provides key reporting, it doesn’t integrate with tools beyond Google Search Console or provide automated reporting. That makes it a lot more limited than some of the other tools on this list.
Key SEO metrics you can track with Ahrefs:
- Organic keyword rankings.
- Backlink profile and referring domains.
- Organic traffic estimates.
- Top-performing pages and content.
- Lost and new backlinks.
- Competitor keyword and backlink analysis.
- Site audit issues (technical SEO, crawl errors, broken links).
- SERP features and ranking changes.
Large and accurate backlink index.
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Reliable keyword and organic traffic data.
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Easy-to-use interface with clear visualizations.
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Strong site audit and content analysis tools.
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Pros
Can be expensive for small businesses.
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Learning curve for beginners.
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Some metrics are estimates, not exact data from Google.
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No integrations beyond Google Search Console.
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Cons
Moz Pro
With a legacy in SEO, Moz Pro offers a robust and user-friendly suite of SEO tools, ideal for businesses seeking reliable and proven SEO strategies.
Pros
On-page SEO suggestion
Competitor analysis
Backlink analysis
Cons
Limited SEO and keyword research
Limited integrations
Price: Starts at $99 /month.
Moz combines essential reporting features into a platform that’s straightforward and beginner-friendly without oversimplifying things. You get access to key SEO metrics like Domain Authority and Spam Score that give you quick, meaningful indicators of site strength and potential issues.
Features like rank tracking, site audit, and on-page recommendations help you evaluate overall SEO performance and compare your site against competitors at a glance. Visual dashboards let you monitor trends and communicate results clearly, regardless of your skill level.
Unlike Ahrefs and Semrush, Moz doesn’t integrate with any other tools. Plus, you can’t automate reporting; you can only create it and send it out as a PDF. That makes it better for internal reporting, or for SEO entrepreneurs with only a few clients.
Key SEO metrics you can track with Moz:
- Domain Authority (DA) and Page Authority (PA).
- Organic keyword rankings.
- Backlink profile and linking domains.
- Spam score.
- Site crawl and technical SEO issues.
- Page optimization and on-page recommendations.
- Competitor keyword and link analysis.
- SERP visibility and ranking changes.
User-friendly and beginner-friendly interface.
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Clear, actionable SEO recommendations.
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Reliable Domain Authority and link metrics.
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Good keyword tracking and competitor analysis.
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Customizable reports for clients or teams.
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Pros
Smaller backlink index compared to Ahrefs or Semrush.
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Some data updates are slower or less frequent.
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Limited advanced features for large-scale SEO campaigns.
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No automated reporting.
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No integrations with other tools.
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Cons
SEOptimer
SEOptimer specializes in providing quick and easy SEO audits, making it an ideal choice for businesses needing fast insights to improve their web presence.
Pros
Reviews every page and provide a simple report identifying problems
Improves site’s overall traffic by unlocking the potential of previously neglected pages
Customize Report Colors, Fonts, and Intro Text
Audit Website Sub-Pages
Cons
Limited keyword research
Limited native integrations
Price: Starts at $39/month.
What I like about SEOptimer is that it provides quick, simple, automated reports. It comes with a simple interface and a clear grading system that makes it accessible for beginners. In addition to comprehensive SEO reports, you also get practical recommendations for improvements rather than just a list of problems. This helps you quickly identify what to fix and how to improve overall SEO performance without feeling overwhelmed.
The tool makes SEO monitoring straightforward and effective for both beginners and advanced marketers. One downside is that it doesn't integrate with other tools (not even Google Search Console), so it won’t provide the most comprehensive reporting.
Key things you can track:
- Technical SEO issues (crawl errors, broken links).
- On-page optimization (meta tags, headings, content).
- Website performance and page speed.
- Backlink profile and domain authority.
- Overall SEO score/grade.
- Actionable recommendations for improvements.
- Competitor comparison.
Easy-to-use and beginner-friendly.
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Clear, visual reports with actionable recommendations.
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White-label and customizable reporting.
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Covers technical, on-page, and performance metrics.
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Automated reports can be scheduled for email delivery.
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Great-looking reports that are easy to set up and read.
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Pros
Less comprehensive than tools like SEMrush or Ahrefs.
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Limited keyword and competitor analysis.
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Smaller backlink database.
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Fewer advanced features for large-scale SEO campaigns.
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No integrations with GSC and other tools.
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Cons
Best SEO Reporting Tools for Agencies
SE Ranking
SE Ranking
SE Ranking stands out with its customizable SEO platform, tailored to businesses and SEO professionals looking for a personalized approach and pricing.
Pros
Unlimited projects on business plan
Automated reports and notifications
Many options to customize your plan
Price: Starts at $65/month.
SE Ranking stands out as one of the best SEO reporting tools for agencies because it’s built specifically to handle multiple clients. I like that you can manage multiple websites from a single dashboard. You also get integrations with Google Analytics, Google Search Console, and Looker Studio to help you manage SEO performance without juggling multiple tools.
Client-facing features like rank tracking, site health, backlinks, and competitor performance make it easy to share progress transparently.
Overall, I found it more reporting-friendly than Ahrefs. It’s lighter in terms of integrations compared to Semrush, but it’s still a solid tool for ongoing tracking.
Key metrics you can track:
- Keyword rankings.
- Search visibility.
- Estimated organic traffic.
- Keyword search volume and difficulty.
- SERP features presence.
- Competitor rankings and overlap.
- Backlinks and referring domains.
- Backlink growth/lost links.
- Domain and page trust metrics.
- Site audit health score.
- Technical issues (errors, warnings).
- Page speed and Core Web Vitals.
- On-page SEO scores.
- Google Search Console data (clicks, impressions, CTR, average position).
- Google Analytics data (sessions, users, conversions).
Supports multi-client and multi-project management.
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Integrates with Google Analytics, Google Search Console, Looker Studio, and Zapier.
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User-friendly interface suitable for agencies and businesses.
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Pros
Some advanced SEO features may be less detailed than specialized tools like Ahrefs.
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Reporting for very large-scale campaigns can become complex.
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Limited native integrations compared to full marketing reporting platforms.
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Cons
Price: Starts at $59/month.
AgencyAnalytics makes tracking and sharing SEO results simple, even for non-experts. Through integrations with Google Analytics and Google Search Console, it gathers search rankings and other SEO metrics into one clear dashboard, so you don’t have to juggle multiple tools.
It can also connect to advertising platforms, social media accounts, and local SEO sources, allowing you to present SEO results alongside broader marketing data in a single report.
I loved how easy and intuitive the dashboard was here. I also love that you can bring all your data into one unified dashboard.
Key metrics you can track:
- AgencyAnalytics has 80+ native integrations that provide a huge range of data.
Combines SEO, analytics, and marketing data in one dashboard.
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Supports multi-client and multi-project management.
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Integrates with 80+ tools, allowing you to collect all reporting data in one place.
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Provides client dashboards and automated reporting.
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Excellent white-label PDF reporting.
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Pros
No deep SEO analysis compared to dedicated tools like Ahrefs or Semrush.
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Can be expensive for smaller agencies, especially since data must come from other sources.
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Customization options may be limited for highly specialized reporting needs.
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Cons
Price: Starts at $286/month.
Whatagraph is widely known and respected as a reporting and visualization tool. It's focused on aggregating data into visually appealing, easy-to-read dashboards. It also goes beyond SEO reporting to provide broader marketing data from social media and advertising platforms. Whatagraph is ideal for agencies that want to present SEO results alongside broader marketing performance.
I like that you can share branded dashboards with clients. This way, they can look at how their campaigns are doing whenever they want.
Key metrics you can track:
- Whatagrah includes 55+ integrations with SEO, ads, analytics, email, ecommerce, and other software.
- Use Google Sheets, BigQuery, and Custom APIs to connect even more sources.
Combines SEO data with other marketing channels in one visual dashboard.
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Pulls data from multiple sources like Google Analytics, Google Search Console, and SEO tools.
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Customizable templates and a drag-and-drop interface make report creation easy.
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Automated and white-label reporting options.
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Pros
Less focused on deep SEO analysis or rank tracking compared to dedicated SEO tools.
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Can be costly for smaller agencies or businesses, especially since SEO tools are still required.
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No SEO features such as keyword research or backlink analysis.
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Cons
Price: Starts at $49/month.
DashThis has got to be the easiest marketing reporting tool out there. It's ideal for agencies that want fast, professional, client-ready reports without needing deep SEO management or marketing visualization.
Its strength lies in quickly aggregating data from SEO tools, analytics platforms, ads, and social media into customizable dashboards and reports. It even has an AI you can query about your reports right in the dashboard!
DashThis also comes with a drag-and-drop interface that requires minimal setup. This makes it easy for beginner marketers to build custom reports and templates.
Key metrics you can track:
- DashThis supports 30+ native integrations covering analytics, SEO, social, ads, email, CRM, and more.
Combines SEO and marketing data from multiple sources into one dashboard.
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Customizable templates and a drag-and-drop interface for easy report creation.
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Supports integration with SEO tools, Google Analytics, Google Search Console, social, and ads platforms.
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Provides automated and white label reporting.
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Suitable for agencies managing multiple clients and campaigns.
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Pros
No built-in SEO analysis.
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Customization options may be less flexible for highly specific reporting needs.
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Can be expensive for small businesses or freelance consultants.
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Cons
Best SEO Reporting Tools for Local SEO
ReportGarden
Price: Starts at $75/month.
ReportGarden isn’t limited to local SEO reporting and could easily fit alongside the agency tools above. Its ready-made local SEO reporting templates are what truly make it stand out here. You can pull from more than 100 data sources, track SEO impact on business goals, and generate dashboards and white-label reports in minutes.
Key metrics you can track:
- Connects with 50+ data sources, including paid media, SEO, social media, call and lead tracking, email, and ecommerce.
Tracks local search rankings, traffic, and conversions across multiple locations.
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Multi-location management makes it suitable for agencies and multi-location businesses.
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Helps visualize and present local SEO performance clearly.
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Pros
Less specialized in local SEO features compared to tools like BrightLocal.
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No built-in SEO tools.
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May require setup time to manage multiple clients and locations effectively.
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Cons
Price: Starts at $39/month.
BrightLocal’s reporting is built specifically for local SEO and designed to be easy for clients to understand. You can generate reports that show local keyword rankings (in Google Search, Maps, and the local pack), map-based visibility across a service area, and how those rankings change over time. It also includes local SEO audits, Google Business Profile audits, citation and listing consistency reports, and reviews/reputation summaries.
Reports can be white-labeled with your logo and branding, exported as PDFs, or shared as online dashboards. They can also be scheduled to send automatically (for active locations). Overall, BrightLocal is less about general website traffic and more about clearly showing how visible a business is locally and what’s improving or holding it back.
Key metrics you can track:
- Local keyword rankings (Google Search and Google Maps).
- Map pack visibility and position.
- Ranking changes over time (improvements or drops).
- Geographic visibility (how rankings vary across a service area).
- Competitor local rankings.
- Google Business Profile health and completeness.
- Citation accuracy and consistency (NAP data).
- Number of citations and missing listings.
- Online reviews (count, average rating, trends).
- Local SEO audit score and issue summaries.
Purpose-built for local SEO.
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Tracks local rankings, website traffic, and online reputation across multiple locations.
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Branded online dashboards and PDF reports.
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Automated reporting.
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Pros
Not suitable for broader SEO or multi-channel marketing reporting.
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Limited advanced backlink and keyword research features compared to full SEO suites.
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May be expensive for very small businesses with few locations.
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Cons
Best Free SEO Reporting Tools
Looker Studio
Price: Free.
Looker Studio is completely free to use and connects to multiple data sources, including Google Search Console and GA4. It acts as a flexible reporting layer that can blend data from both platforms to create a single view. You can track everything from keyword performance and clicks to conversions, traffic sources, and other SEO metrics.
Its drag-and-drop interface lets you build custom reports with ease and share them with any other Google user. Looker Studio is a great option for anyone who wants access to GSC and GA4 data in one place without the expense of a paid SEO reporting tool. The only downside is that it takes time to learn how to use it.
Key metrics you can track:
- Looker Studio connects natively to Google products like GA4, Search Console, Google Ads, Google Business Profile, and YouTube Analytics.
- Third-party connectors like Supermetrics or Power My Analytics also allow it to connect to SEO tools, ad and social platforms, email, and more.
Flexible, fully customizable dashboards.
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Can combine SEO data with other marketing channels for a complete view.
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Interactive and shareable reports for clients or internal teams.
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Pros
No built-in SEO tools like rank tracking or backlink analysis.
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Requires setup and some technical knowledge to connect data sources and design dashboards.
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Cons
Price: Free.
Ahrefs Webmaster Tools (AWT) is a lightweight, free version of the Ahrefs platform. It’s not a reporting tool, but if you’re an SEO on a very tight budget, you can export this data or connect it to Looker Studio.
The data AWT provides is solid. You get comprehensive site audits that identify issues such as broken links, crawl errors, and performance bottlenecks. AWT also delivers organic keyword and backlink insights that show which keywords a site ranks for, how much traffic they generate, and which sites are linking to the domain. While it obviously comes with fewer features than the paid version of Ahrefs, it’s a great option if you’re just getting started with SEO.
Provides key SEO data such as backlinks, organic keywords, and site audit insights.
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Easy-to-understand dashboard for monitoring website health.
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Helps identify technical SEO issues and link opportunities.
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Pros
Limited to websites you own or verify.
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Lacks multi-client or multi-site management features.
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Fewer advanced SEO tools compared to a full Ahrefs subscription.
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No white-label or automated client reporting options.
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Cons
Features to Look for in an SEO Reporting Tool
Everybody’s SEO looks different. That’s why there are so many different tools on the market. But no matter which tools you choose to adopt, there are some key features to look for.
Use this checklist to make sure whichever SEO reporting tools you use can actually solve your problems:
- Accurate, trustworthy data: The best reporting tools pull data straight from GSC and GA4. Tools that use their own traffic and ranking data can provide directional insight, but aren't entirely reliable.
- Comprehensive metrics (not just rankings): Look for tools that can measure traffic, clicks, link health, and technical performance.
- Customizability: You should be able to highlight metrics that are important without overwhelming stakeholders with too much data. The ability to add your own notes and insights can be nice, too.
- Easy to use and understand: Reporting tools should come with clear visuals and summaries.
- Strong integrations: SEO often exists as part of a larger marketing strategy, so make sure your reporting tool can integrate with whatever tools will allow you to provide the complete picture.
- Multisite management: Your reporting tool should be able to handle multiple websites, clients, or business locations in one place.
- Automated reporting and alerts: You should be able to generate professional-looking reports automatically without having to compile data manually.
- Pricing that scales: Make sure the tool will remain affordable if you need to upgrade or add more clients/websites.
- AI insights: This one’s more of a bonus, but some tools use AI to help you turn complex data into actionable recommendations quickly and accurately. This can be really helpful!
FAQ
Which SEO reporting platform offers the best data visualization features?
Which SEO reporting platform offers the best data visualization features?
Google Looker Studio is widely regarded as the best SEO reporting platform for data visualization. It lets you build fully customizable, interactive dashboards that pull in data from multiple SEO and analytics sources with a drag‑and‑drop interface. Tools like Semrush also offer strong built‑in visualization for SEO performance and templated reporting. The downside is they're generally less flexible than Looker’s dashboards.
What SEO reporting solutions are best for tracking keyword rankings?
What SEO reporting solutions are best for tracking keyword rankings?
SEMrush and Ahrefs are among the top SEO reporting solutions for tracking keyword rankings, offering detailed insights on daily position changes, keyword difficulty, and competitor comparisons. BrightLocal is particularly strong for local SEO. It allows businesses to monitor rankings across multiple locations and devices with ease. For a free option, Google Search Console provides reliable keyword performance data. Pulling it together will take more manual work, but it’s a reasonable option for budget-conscious SEOs.
Are there SEO reporting tools that integrate with Google Analytics?
Are there SEO reporting tools that integrate with Google Analytics?
Yes, many SEO reporting tools integrate seamlessly with Google Analytics to provide deeper insights into website performance. Tools like Semrush, Agency Analytics, Whatagraph, Dashthis, and ReportGarden can pull Google Analytics data directly into their dashboards. This allows users to combine traffic metrics, conversions, and SEO performance in one report. This integration helps marketers track the impact of SEO efforts on user behavior and ROI without switching between multiple platforms.
