Best Ecommerce Platforms for International Selling

We compared and tested 38+ providers in the following list to summarize the best ecommerce platforms for international selling to build your global online store.

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International Selling

Entry Price
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$39/month

Shopify

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Rank 1

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Shopify stands as a leading ecommerce platform, renowned for its user-friendly interface and extensive customization options. Ideal for businesses of all sizes, it offers a comprehensive set of tools for online store creation, inventory management, and seamless integration with numerous apps and payment gateways.

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8.8/10
Ease of Use
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7.9/10
Support
Show details
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Pricing
Plan 1
$39
Plan 2
$105
Plan 3
$399
Transaction Fees
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0%
Free Plan
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No
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Support
Email
Yes
Chat
Yes
Phone
No
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Features
Staff Accounts
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2
Number of Products
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Unlimited
Discount Codes
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Yes
Inventory Management
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Yes
Selling Subscriptions
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No
Returns Management
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Yes
Mobile App
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Yes
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Integrations
Third Party Apps
3,200+
Zapier Triggers
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10
Zapier Actions
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15
Amazon
Yes
Etsy
Yes
eBay
Yes
Google
Yes
Facebook
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Yes
Pinterest
Yes
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Security
Free SSL
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Yes
ISO 27001 Certificate
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Yes
Level 1 PCI DSS Compliant
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Yes
Payment Fraud Analysis
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Yes
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Technical Specifications
No Coding Required
Yes
Includes Hosting
Yes
CDN
info
Yes
Hosting Solution
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Google Cloud
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International Selling
Multiple Currencies
150
Multiple Store Languages
50
Customer Localization
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Yes
Automatic Taxing
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Yes

Pros

  • Heavy discounts on annual plans

  • Developed app ecosystem

  • International selling friendly

  • Competitive shipping rates from DHL Express, UPS, or USPS

  • $5/month plan for only selling on social media

Cons

  • Slightly expensive subscription

Entry Price
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$27/month

Wix

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Rank 2

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Wix is a platform that combines ease of use with a range of ecommerce functionalities, suitable for small to medium-sized businesses. Its drag-and-drop website builder and array of templates make it ideal for entrepreneurs who want a customizable online store without the need for extensive technical skills.

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8.9/10
Ease of Use
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7.4/10
Support
Show details
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Pricing
Plan 1
$27
Plan 2
$32
Plan 3
$59
Transaction Fees
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0%
Free Plan
info
No
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Support
Email
Yes
Chat
No
Phone
Yes
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Features
Staff Accounts
info
1
Number of Products
info
Unlimited
Discount Codes
info
No
Inventory Management
info
No
Selling Subscriptions
info
No
Returns Management
info
No
Mobile App
info
Yes
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Integrations
Third Party Apps
250
Zapier Triggers
info
1
Zapier Actions
info
1
Amazon
Yes
Etsy
Yes
eBay
Yes
Google
Yes
Facebook
info
No
Pinterest
Yes
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Security
Free SSL
info
Yes
ISO 27001 Certificate
info
Yes
Level 1 PCI DSS Compliant
info
Yes
Payment Fraud Analysis
info
Yes
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Technical Specifications
No Coding Required
Yes
Includes Hosting
Yes
CDN
info
Yes
Hosting Solution
info
AWS, Google Cloud
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International Selling
Multiple Currencies
20
Multiple Store Languages
100
Customer Localization
info
Yes
Automatic Taxing
info
No

Pros

  • International selling friendly

  • Secure website

  • Sell on channels that your customers use every day, like Facebook & Instagram

  • Product reviews by KudoBuzz

Cons

  • Limited features available

Entry Price
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$25/month

fesh.

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Rank 3

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Fesh. stands out in the ecommerce platform market with a strong emphasis on SEO optimization. Catering particularly to startups and small businesses, it combines user-friendly store-building tools with advanced marketing features.

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-
Ease of Use
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8.3/10
Support
Show details
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Pricing
Plan 1
$25
Plan 2
$50
Plan 3
$90
Transaction Fees
info
0%
Free Plan
info
Yes
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Support
Email
Yes
Chat
Yes
Phone
No
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Features
Staff Accounts
info
3
Number of Products
info
Unlimited
Discount Codes
info
Yes
Inventory Management
info
Yes
Selling Subscriptions
info
No
Returns Management
info
No
Mobile App
info
No
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Integrations
Third Party Apps
0
Zapier Triggers
info
0
Zapier Actions
info
0
Amazon
No
Etsy
No
eBay
No
Google
Yes
Facebook
info
Yes
Pinterest
Yes
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Security
Free SSL
info
Yes
ISO 27001 Certificate
info
No
Level 1 PCI DSS Compliant
info
No
Payment Fraud Analysis
info
No
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Technical Specifications
No Coding Required
Yes
Includes Hosting
Yes
CDN
info
No
Hosting Solution
info
Google cloud, AWS
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International Selling
Multiple Currencies
150
Multiple Store Languages
40
Customer Localization
info
Yes
Automatic Taxing
info
Yes

Pros

  • Value for money

  • International selling friendly

  • Unlimited customizable Checkout pages

  • Multilingual and Multicurrency

Cons

  • Limited security features

Entry Price
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$29.95/month

BigCommerce

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Rank 4

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BigCommerce caters to a wide range of online retailers, from startups to large enterprises, offering a robust ecommerce platform with extensive scalability. It's known for its advanced features, like multi-channel selling, extensive API capabilities, and a wide array of built-in integrations.

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8.5/10
Ease of Use
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7.5/10
Support
Show details
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Pricing
Plan 1
$29.95
Plan 2
$79.95
Plan 3
$299.95
Transaction Fees
info
0%
Free Plan
info
No
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Support
Email
Yes
Chat
No
Phone
Yes
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Features
Staff Accounts
info
Unlimited
Number of Products
info
Unlimited
Discount Codes
info
Yes
Inventory Management
info
No
Selling Subscriptions
info
No
Returns Management
info
No
Mobile App
info
Yes
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Integrations
Third Party Apps
600
Zapier Triggers
info
2
Zapier Actions
info
3
Amazon
Yes
Etsy
Not available
eBay
Yes
Google
Yes
Facebook
info
Yes
Pinterest
Yes
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Security
Free SSL
info
Yes
ISO 27001 Certificate
info
Yes
Level 1 PCI DSS Compliant
info
Yes
Payment Fraud Analysis
info
Yes
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Technical Specifications
No Coding Required
Yes
Includes Hosting
Yes
CDN
info
Yes
Hosting Solution
info
NGINX on bare metal
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International Selling
Multiple Currencies
100
Multiple Store Languages
8
Customer Localization
info
Yes
Automatic Taxing
info
Yes

Pros

  • Developed app ecosystem

  • Secure website

  • Unlimited Products, file storage and bandwidth

  • Persistent Cart

Cons

  • Slightly expensive subscription

Entry Price
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$23/month

Squarespace

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Rank 5

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Squarespace is renowned for its sleek design templates and intuitive website builder, making it a popular choice for creatives and small businesses entering the ecommerce space. The platform offers a seamless blend of aesthetic appeal with essential ecommerce features.

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Scroll forward
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8.8/10
Ease of Use
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7.9/10
Support
Show details
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Pricing
Plan 1
$23
Plan 2
$33.80
Plan 3
$36
Transaction Fees
info
3%
Free Plan
info
No
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Support
Email
Yes
Chat
Yes
Phone
No
icon
Features
Staff Accounts
info
2
Number of Products
info
Unlimited
Discount Codes
info
No
Inventory Management
info
No
Selling Subscriptions
info
No
Returns Management
info
No
Mobile App
info
No
icon
Integrations
Third Party Apps
200
Zapier Triggers
info
1
Zapier Actions
info
1
Amazon
Yes
Etsy
Yes
eBay
Yes
Google
Yes
Facebook
info
Yes
Pinterest
Yes
icon
Security
Free SSL
info
Yes
ISO 27001 Certificate
info
No
Level 1 PCI DSS Compliant
info
Yes
Payment Fraud Analysis
info
No
icon
Technical Specifications
No Coding Required
Yes
Includes Hosting
Yes
CDN
info
Yes
Hosting Solution
info
Google Cloud Platform
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International Selling
Multiple Currencies
26
Multiple Store Languages
11
Customer Localization
info
Yes
Automatic Taxing
info
No

Pros

  • International selling friendly

  • Powerful Merchandising Tools

  • Templates to Fit Every Need from Blogs to Portfolios

Cons

  • Platform charges additional transaction fee

Show more
  • Our ranking applies to each individual plan that a provider offers. Subsequently, the scores of each plan are merged using a dynamically weighted model.

Global selling on ecommerce platforms’ revolves around the platform's ability to include specific features that make it easy for the seller to market and sell their product to customers in different countries. The most popular attributes of selling internationally online allow customers to shop in their local language and currency and pay using localized payment methods.

We analyze these international selling features and many others using a custom scoring system to indicate the presence and absence of attributes in the various ecommerce platforms.

Let's check out all attributes that make up the best platform for global ecommerce.

What Makes the Best Ecommerce Platform for International Selling?

The best ecommerce platform in terms of international selling improves your ability to market and sell products to customers outside your geographical zone.

While some ecommerce platforms have a wide range of superb features for a global marketplace, others might not, and some have them of lesser value.

We evaluate the most important features of an international online store as follows.

Ecommerce Platforms International Selling Score Breakdown

Multiple languages

Customers from different locations that speak other languages can change the language to their preferred choice to create a more familiar shopping experience. We evaluate the number of different language versions that ecommerce platforms allow you to show simultaneously.

Multiple currencies

Converting and offering the users to pay in their local currency helps to avoid doubts. The customer doesn’t have to do any math, won’t fear additional fees caused by their bank providers, and feels more confident when purchasing in their currency.

Automatic Taxing

Sellers have to ensure which customers need to be taxed, which ones do not, and how much taxes need to be charged. When the ecommerce platforms software handles taxing for you, it takes an enormous burden away as you won’t have to deal with any issues your local tax office may raise later on.

Customer localization

Ecommerce platforms can detect where a user is located to automatically adjust the language, currency, and taxes according to the user's location. This feature makes selling internationally more seamless for users and boosts their trust from the first visit.

Localized payment methods

This helps your customers make their payments as quickly as possible. Once the user has selected their country, it automatically shows the local payment methods that are commonly used.

Custom Country Domains

Assign customized web addresses for each market optimized for search results and automatically redirect customers to the correct domain based on their location.

10 Best Ecommerce Platforms for International Selling

How to Choose the Best Ecommerce Platform for International Selling

Choosing the best global ecommerce platform depends on your needs and target markets. There’s no point in selecting and paying for an ecommerce platform that offers 100+ different languages but won’t localize your users and doesn’t offer the appropriate payment methods. Be clear about your global sales requirements and keep an eye on what the software needs to have to make it your best solution.

When choosing the best ecommerce platform for international selling, it is crucial to have a clear vision for your store alongside your target market.

If you still find it difficult to decide, you can check our comparison tool and finder tool for more help.

Michael E.

Michael E.

Updated: Apr 3, 2024

I used to sell everything online. Today I teach others to do the same. As an ecommerce consultant, I explore opportunities and test new strategies to leverage what others have yet to see.