Best Ecommerce Platforms for International Selling
We compared and tested 38+ providers in the following list to summarize the best ecommerce platforms for international selling to build your global online store.
International Selling
Shopify
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Shopify stands as a leading ecommerce platform, renowned for its user-friendly interface and extensive customization options. Ideal for businesses of all sizes, it offers a comprehensive set of tools for online store creation, inventory management, and seamless integration with numerous apps and payment gateways.
Pros
Heavy discounts on annual plans
Developed app ecosystem
By far the best for international selling
Competitive shipping rates from DHL Express, UPS, or USPS
$5/month plan available for selling via social media only
Cons
Custom programming requires knowing their Liquid language
Wix
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Wix is a platform that combines ease of use with a range of ecommerce functionalities, suitable for small to medium-sized businesses. Its drag-and-drop website builder and array of templates make it ideal for entrepreneurs who want a customizable online store without the need for extensive technical skills.
In top 3 for
Pros
Great for international selling
Cons
Limited features
fesh.
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Fesh. stands out in the ecommerce platform market with a strong emphasis on SEO optimization. Catering particularly to startups and small businesses, it combines user-friendly store-building tools with advanced marketing features.
In top 3 for
Pros
Value for money
International selling friendly
Unlimited customizable Checkout pages
Multilingual and Multicurrency
Cons
Limited security features
BigCommerce
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BigCommerce caters to a wide range of online retailers, from startups to large enterprises, offering a robust ecommerce platform with extensive scalability. It's known for its advanced features, like multi-channel selling, extensive API capabilities, and a wide array of built-in integrations.
Pros
Developed app ecosystem
Unlimited staff members
Squarespace
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Squarespace is renowned for its sleek design templates and intuitive website builder, making it a popular choice for creatives and small businesses entering the ecommerce space. The platform offers a seamless blend of aesthetic appeal with essential ecommerce features.
Pros
International selling friendly
Powerful Merchandising Tools
Templates to Fit Every Need from Blogs to Portfolios
Cons
Platform charges additional transaction fee
- Our ranking applies to each individual plan that a provider offers. Subsequently, the scores of each plan are merged using a dynamically weighted model.
Global selling on ecommerce platforms’ revolves around the platform's ability to include specific features that make it easy for the seller to market and sell their product to customers in different countries. The most popular attributes of selling internationally online allow customers to shop in their local language and currency and pay using localized payment methods.
We analyze these international selling features and many others using a custom scoring system to indicate the presence and absence of attributes in the various ecommerce platforms.
Let's check out all attributes that make up the best platform for global ecommerce.
What Makes the Best Ecommerce Platform for International Selling?
The best ecommerce platform in terms of international selling improves your ability to market and sell products to customers outside your geographical zone.
While some ecommerce platforms have a wide range of superb features for a global marketplace, others might not, and some have them of lesser value.
We evaluate the most important features of an international online store as follows.
Multiple languages
Customers from different locations that speak other languages can change the language to their preferred choice to create a more familiar shopping experience. We evaluate the number of different language versions that ecommerce platforms allow you to show simultaneously.
Multiple currencies
Converting and offering the users to pay in their local currency helps to avoid doubts. The customer doesn’t have to do any math, won’t fear additional fees caused by their bank providers, and feels more confident when purchasing in their currency.
Automatic Taxing
Sellers have to ensure which customers need to be taxed, which ones do not, and how much taxes need to be charged. When the ecommerce platforms software handles taxing for you, it takes an enormous burden away as you won’t have to deal with any issues your local tax office may raise later on.
Customer localization
Ecommerce platforms can detect where a user is located to automatically adjust the language, currency, and taxes according to the user's location. This feature makes selling internationally more seamless for users and boosts their trust from the first visit.
Localized payment methods
This helps your customers make their payments as quickly as possible. Once the user has selected their country, it automatically shows the local payment methods that are commonly used.
Custom Country Domains
Assign customized web addresses for each market optimized for search results and automatically redirect customers to the correct domain based on their location.
10 Best Ecommerce Platforms for International Selling
How to Choose the Best Ecommerce Platform for International Selling
Choosing the best global ecommerce platform depends on your needs and target markets. There’s no point in selecting and paying for an ecommerce platform that offers 100+ different languages but won’t localize your users and doesn’t offer the appropriate payment methods. Be clear about your global sales requirements and keep an eye on what the software needs to have to make it your best solution.
When choosing the best ecommerce platform for international selling, it is crucial to have a clear vision for your store alongside your target market.
If you still find it difficult to decide, you can check our comparison tool and finder tool for more help.
Michael E.
Updated: Nov 24, 2024
I used to sell everything online. Today I teach others to do the same. As an ecommerce consultant, I explore opportunities and test new strategies to leverage what others have yet to see.