Best Ecommerce Platforms for Features

We compared and tested 38+ providers to summarize the best ecommerce platforms for features in the following list.

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Features

Entry Price
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$299/month

Swell

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Rank 1

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Swell offers a unique approach to ecommerce by focusing on headless commerce, providing businesses with the flexibility to create custom storefronts while managing backend processes separately. This platform is ideal for enterprises looking for scalability and the ability to tailor their online presence extensively, leveraging API-driven functionalities for a more dynamic ecommerce experience.

In top 3 for

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9/10
Ease of Use
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8/10
Support
Show details
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Pricing
Plan 1
$299.00
Plan 2
$2,000+
Plan 3
-
Transaction Fees
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2%
Free Plan
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Yes
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Support
Email
Yes
Chat
Yes
Phone
No
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Features
Staff Accounts
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3
Number of Products
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Unlimited
Discount Codes
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Yes
Inventory Management
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Yes
Selling Subscriptions
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Yes
Returns Management
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Yes
Mobile App
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Yes
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Integrations
Third Party Apps
30
Zapier Triggers
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0
Zapier Actions
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0
Amazon
Yes
Etsy
No
eBay
Yes
Google
Yes
Facebook
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No
Pinterest
No
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Security
Free SSL
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Yes
ISO 27001 Certificate
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No
Level 1 PCI DSS Compliant
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Yes
Payment Fraud Analysis
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No
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Technical Specifications
No Coding Required
Yes
Includes Hosting
Yes
CDN
info
Yes
Hosting Solution
info
AWS /Cloudflare
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International Selling
Multiple Currencies
100
Multiple Store Languages
1
Customer Localization
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Yes
Automatic Taxing
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Yes

Pros

  • Extremely user friendly

  • Extensive features available

  • Multi-store access

  • Visual theme editor

Cons

  • Platform charges additional transaction fee

  • Difficult to integrate with other systems

Entry Price
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$199/month

X-Cart

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Rank 2

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X-Cart offers a robust and flexible ecommerce platform, suitable for businesses of all sizes seeking a customizable online store solution. It stands out with its open-source nature, allowing full customization and control over the store's design and functionality. X-Cart is particularly favored by those with specific ecommerce needs and the technical expertise to tailor their online presence to precise specifications.

In top 3 for

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8.5/10
Ease of Use
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8.9/10
Support
Show details
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Pricing
Plan 1
$199
Plan 2
$299
Plan 3
$399
Transaction Fees
info
0%
Free Plan
info
No
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Support
Email
Yes
Chat
Yes
Phone
Yes
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Features
Staff Accounts
info
Unlimited
Number of Products
info
Unlimited
Discount Codes
info
Yes
Inventory Management
info
Yes
Selling Subscriptions
info
No
Returns Management
info
Yes
Mobile App
info
Yes
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Integrations
Third Party Apps
500
Zapier Triggers
info
5
Zapier Actions
info
5
Amazon
Yes
Etsy
Not available
eBay
Yes
Google
Yes
Facebook
info
Yes
Pinterest
Yes
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Security
Free SSL
info
Yes
ISO 27001 Certificate
info
Yes
Level 1 PCI DSS Compliant
info
Yes
Payment Fraud Analysis
info
Yes
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Technical Specifications
No Coding Required
Yes
Includes Hosting
Yes
CDN
info
Yes
Hosting Solution
info
-
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International Selling
Multiple Currencies
1
Multiple Store Languages
1
Customer Localization
info
Yes
Automatic Taxing
info
Yes

Pros

  • Developed app ecosystem

  • Extensive features available

  • Secure website

Cons

  • Quite expensive

Entry Price
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$39/month

Shopify

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Rank 3

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Shopify stands as a leading ecommerce platform, renowned for its user-friendly interface and extensive customization options. Ideal for businesses of all sizes, it offers a comprehensive set of tools for online store creation, inventory management, and seamless integration with numerous apps and payment gateways.

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8.8/10
Ease of Use
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7.9/10
Support
Show details
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Pricing
Plan 1
$39
Plan 2
$105
Plan 3
$399
Transaction Fees
info
0%
Free Plan
info
No
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Support
Email
Yes
Chat
Yes
Phone
No
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Features
Staff Accounts
info
2
Number of Products
info
Unlimited
Discount Codes
info
Yes
Inventory Management
info
Yes
Selling Subscriptions
info
No
Returns Management
info
Yes
Mobile App
info
Yes
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Integrations
Third Party Apps
3,200+
Zapier Triggers
info
10
Zapier Actions
info
15
Amazon
Yes
Etsy
Yes
eBay
Yes
Google
Yes
Facebook
info
Yes
Pinterest
Yes
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Security
Free SSL
info
Yes
ISO 27001 Certificate
info
Yes
Level 1 PCI DSS Compliant
info
Yes
Payment Fraud Analysis
info
Yes
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Technical Specifications
No Coding Required
Yes
Includes Hosting
Yes
CDN
info
Yes
Hosting Solution
info
Google Cloud
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International Selling
Multiple Currencies
150
Multiple Store Languages
50
Customer Localization
info
Yes
Automatic Taxing
info
Yes

Pros

  • Heavy discounts on annual plans

  • Developed app ecosystem

  • International selling friendly

  • Competitive shipping rates from DHL Express, UPS, or USPS

  • $5/month plan for only selling on social media

Cons

  • Slightly expensive subscription

Entry Price
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Free

WooCommerce

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Rank 4

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WooCommerce is a flexible, open-source ecommerce platform built on WordPress, ideal for businesses looking for customizable online store solutions. Its strength lies in its vast plugin ecosystem and adaptability, allowing users to extend functionality and tailor their sites to specific business needs, making it a popular choice for those who already use or are familiar with WordPress.

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8.5/10
Ease of Use
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6.7/10
Support
Show details
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Pricing
Plan 1
Free
Plan 2
-
Plan 3
-
Transaction Fees
info
0%
Free Plan
info
Yes
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Support
Email
Yes
Chat
No
Phone
No
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Features
Staff Accounts
info
Unlimited
Number of Products
info
Unlimited
Discount Codes
info
Yes
Inventory Management
info
Yes
Selling Subscriptions
info
Yes
Returns Management
info
Not available
Mobile App
info
Yes
icon
Integrations
Third Party Apps
800
Zapier Triggers
info
7
Zapier Actions
info
8
Amazon
Yes
Etsy
Yes
eBay
Yes
Google
Yes
Facebook
info
Yes
Pinterest
Yes
icon
Security
Free SSL
info
No
ISO 27001 Certificate
info
No
Level 1 PCI DSS Compliant
info
No
Payment Fraud Analysis
info
Yes
icon
Technical Specifications
No Coding Required
Yes
Includes Hosting
Yes
CDN
info
Yes
Hosting Solution
info
None
icon
International Selling
Multiple Currencies
1
Multiple Store Languages
1
Customer Localization
info
Yes
Automatic Taxing
info
Yes

Pros

  • Value for money

  • Developed app ecosystem

  • Extensive features available

Cons

  • Requires WordPress

  • Requires hosting

Entry Price
info
$42/month

Webflow

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Rank 5

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Webflow offers a unique blend of web design flexibility and ecommerce functionality, appealing to businesses and designers seeking creative control over their online store's appearance and user experience. With its visual building tools and CMS capabilities, it's a go-to choice for those who prioritize design.

Scroll back
Scroll forward
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8.2/10
Ease of Use
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6.9/10
Support
Show details
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Pricing
Plan 1
$42
Plan 2
$84
Plan 3
$235
Transaction Fees
info
2%
Free Plan
info
Yes
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Support
Email
Yes
Chat
No
Phone
Yes
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Features
Staff Accounts
info
3
Number of Products
info
500
Discount Codes
info
Yes
Inventory Management
info
Yes
Selling Subscriptions
info
Yes
Returns Management
info
Yes
Mobile App
info
No
icon
Integrations
Third Party Apps
250
Zapier Triggers
info
3
Zapier Actions
info
8
Amazon
Yes
Etsy
Yes
eBay
Yes
Google
Yes
Facebook
info
Yes
Pinterest
Yes
icon
Security
Free SSL
info
Yes
ISO 27001 Certificate
info
Yes
Level 1 PCI DSS Compliant
info
No
Payment Fraud Analysis
info
No
icon
Technical Specifications
No Coding Required
Yes
Includes Hosting
Yes
CDN
info
Yes
Hosting Solution
info
Amazon Web Services (AWS)
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International Selling
Multiple Currencies
1
Multiple Store Languages
1
Customer Localization
info
Yes
Automatic Taxing
info
No

Pros

  • Extensive features available

  • Automate tasks and experiences using workflow triggers and actions

  • Automated image variants for responsive mobile pages that load up to 10x faster

  • Upload and manage your assets in the Webflow Designer

Cons

  • Platform charges additional transaction fee

  • Available in only English

Show more
  • Our ranking applies to each individual plan that a provider offers. Subsequently, the scores of each plan are merged using a dynamically weighted model.

Ecommerce platforms come with a wide variety of features. Some platforms have more features to offer than others but miss the essential ones and vice versa. To ensure that you select an ecommerce platform stacked with valuable functionalities, we have analyzed the whole market and customer requirements to rank ecommerce platforms with the best features for you.

We look only at the features that a platform contains by nature. Everything that requires add-ons and plugins is therefore excluded. You can find more information about which ecommerce platforms offer great integration opportunities can be found here. Let's dive into the most important features of ecommerce platforms and learn more about the evaluation process.

What Makes the Best Ecommerce Platform for Features?

The best ecommerce platform in terms of features is determined by the presence of the essential functionalities to run an online store. We analyze these features in two major groups: selling and marketing.

Ecommerce Platforms Features Score Breakdown

Let's take a closer look at how these two categories are broken down.

Selling

Selling features include all the tools needed to manage your business sales effectively. When analyzing ecommerce platforms based on selling, we listed all crucial attributes of an ecommerce platform. We gathered data on each ecommerce provider based on the presence or absence of these attributes and their value.

 Ecommerce Platform Selling Feature Breakdown

Number of products - This refers to the number of products you can upload to your online store. While some ecommerce platforms offer unlimited products to list, others do not. Depending on the vision for your online store, you’ll need to emphasize the number of products you’ll be allowed to list on your online store.

Mobile app - This feature allows you to control and monitor your online store on the go using an app provided by ecommerce platforms.

Inventory management - Inventory management allows you to monitor your products, track your inventory, and manage your store's stock levels. The inventory management attribute is essential to any ecommerce platform with physical products.

Subscriptions - They allow you to sell products or services as subscriptions with recurring payments.

Returns and refunds - Manage returns from customers and refund their money according to their order or situation.

Shipping calculator - Automatically calculate shipping rates in real-time by setting up your store once. It allows you to define precisely how you want to go about the shipping for specific products, quantities, and countries or if you want to offer free shipping whenever a particular card value is reached.

Staff accounts - The number of staff accounts defines how many people you can invite to manage parts of your online store.

Abandoned cart recovery - Nobody wants to lose sales. Remind your customers to finish their purchase by sending them an automatic reminder that leads them to the checkout page.

Marketing

Marketing features help you to promote and sell your products more efficiently. It’s all about managing the user's attention and how to best utilize

Ecommerce Platforms Marketing Features Breakdown

Reports and analytics - Analyse your online store's performance by monitoring key metrics such as your sales per month, country, or channel, and dive deeper by using specific reports.

Custom branding - Use a custom domain, logo, and other branding collateral to stand out from the competition. Building a corporate identity heavily depends on a holistic and consistent web presence.

Discount codes - Create codes and link a value or percentage discount. Discount codes are a great way to boost your sales numbers. They help attract new customers and give people that extra push to finally make their purchases.

Marketing automation - Develop automated workflows directly from the ecommerce platform to communicate with your customers. In combination with promotions, marketing automation is a driving power for high engagement.

Customer segmentation - Group your customers based on their purchasing or interaction behavior with your store. It helps you to divide and understand who your customers are, which you can use to drive special promotions, for example, by offering bonuses to high spending customers or sending out special deals to people who show interest in particular products.

Gift cards - Allow customers to purchase and send gift cards that can be redeemed on the online store.

Loyalty programs - Create and run a rewards program to improve engagement and acquire new customers.

10 Best Ecommerce Platforms for Features

How to Choose an Ecommerce Platform with Great Features

A vital step to selecting an ecommerce platform with the most suitable features is to think about your store requirements, needs, and your vision for your store. A clear understanding of each feature and its importance will help you decide which functionalities are less critical to you and which ones you’d consider top tier.

Once you’ve made that clear for the features we discussed above, you can check if other elements that are not listed but still vital to you can be integrated through a plugin or addon and if that causes any additional payments.

If you’re still finding it hard to decide on an ecommerce platform, you can always check our overall best picks on ecommerce platforms, our comparison tool, and our finder tool for more assistance.

Michael E.

Michael E.

Updated: Mar 30, 2024

I used to sell everything online. Today I teach others to do the same. As an ecommerce consultant, I explore opportunities and test new strategies to leverage what others have yet to see.