6 Best Sales Funnel Builders

Key points:

Most funnel builders promise the same thing: pages, email, checkout, all in one place. The differences show up once you start building. Some are fast to set up but hit a ceiling within weeks. Others take hours to configure, but give you control that pays off later.

I tested six of the most popular platforms, built real funnels in each, and tracked where they saved time and where they created friction. Here I’ll show you how they compare and how you can choose the right one for you.

Best Sales Funnel Builders: Quick Breakdown + Detailed Analysis

ClickFunnels – Best for Established Creators and Agencies Running Complex Funnels

Price: Starts at $97/month.

ClickFunnels was one of the first tools to popularize funnel-based marketing. ClickFunnels 2.0, released in 2021, is a ground-up rebuild that now includes email marketing, a CRM, course hosting, communities, appointment scheduling, and an affiliate center.

Having tested it out, I think it’s the best sales funnel builder for conversion-optimized funnels. The ClickFunnels community alone makes the platform worth building your business on.

ClickFunnels makes it easy to build almost any type of funnel using pre-built templates. You can also add conditional paths to route visitors based on things like purchase history, video engagement, or location, so your funnels adapt in real time.

That same “all-in-one” approach carries through to the rest of the platform. The drag-and-drop email editor includes built-in revenue attribution (so you can track dollars per email without UTMs). Its marketing automation is starting to rival ActiveCampaign and its course builder competes with Kajabi. The result: you can run most of your funnel, email, and product delivery in one place, and cut down on extra tools.

Overall, I was impressed by ClickFunnels. It's an all-in-one system that rivals best-in-class tools across multiple categories. If you're looking for the best sales funnel builder and you're willing to take the plunge with a harder-to-learn tool, this might be your go-to platform.

Choose ClickFunnels if:

• You want maximum control and conversion optimization.
• You’re replacing multiple tools with one platform.
• You’re OK with a learning curve to unlock more advanced features.

GoHighLevel (GHL) – Best for Agencies with Service Funnels and Resellers

Price: Starts at $97/month.

GoHighLevel was built for agencies that are tired of paying for 5-10 separate tools. Unlike platforms that started as funnel builders and bolted on features later, GoHighLevel was designed from day one as a marketing OS for service providers with multiple clients.

I was impressed by its marketing automation capabilities. The automation workflows alone are awesome and justify the software's price. You can fire automations when someone comments on a TikTok video, submits a LinkedIn lead form, hits 50% of a video, or clicks a WhatsApp ad. The actions are just as deep, including Voice AI outbound calls.

The CRM has a Unified Inbox, which consolidates email, SMS, WhatsApp, Facebook Messenger, and Instagram DMs into a single thread per contact. This is ideal for B2C businesses, creators, and influencers with an omnichannel presence who still want structured operations.

You also get reputation management, social scheduling, and a course/community platform. These aren’t half-baked add-ons. Each one is solid enough to replace a separate tool, and will have you asking why you’d pay for them separately.
The biggest differentiator is white-labeling. You can rebrand the entire platform and resell it as your own software-as-a-service.

GoHighLevel is a strong choice for agencies managing multiple client funnels who want one platform for everything. It’s also a good fit for SaaS founders and influencers who want to sell software to their audience without building it from scratch.

Choose GoHighLevel if:

• You run an agency and want to replace 5–10 tools with one platform.
• You need advanced automation across multiple channels (email, SMS, social, ads, and more).
• You manage client communication and want everything in one unified inbox.
• You want built-in tools (reputation, social, courses) that can replace standalone software.
• You’re planning to white-label and resell a SaaS product to clients or your audience.

Systeme.io – Best for Solopreneurs, Creators, and Coaches on a Tight Budget

Price: Free plan available. Paid plans start at $97/month.

Systeme.io is the budget pick on this list, and it doesn't pretend to be anything else. It combines funnels, email marketing, course hosting, communities, and affiliate management into one platform, starting at $0/month. The free plan includes 2,000 contacts, three funnels, one course, and unlimited emails (for real, it's not a typo). All this makes it the best tool to build with if you’ve never built a funnel before.

When it comes to sales funnels, you get four types (audience building, selling, evergreen webinars, and custom). Each comes with predefined steps you can edit using a drag-and-drop builder.

Systeme.io is not as advanced as ClickFunnels or GoHighLevel. But setting up an order page with upsells, payment plans, and course access took me less time than on either platform. You can sell courses, course bundles, communities, and even calendar events directly from your funnels, making it straightforward to monetize different parts of your business. Connecting the checkout to my Stripe also took just a few minutes.

There’s a lot more value, too. Email marketing is included in every plan with unlimited sends. You get newsletters, sequenced campaigns, and visual workflow automation with split paths and conditional logic.

But don’t expect any advanced automation. There are no lists or segments; everything runs on tags. There are no chatbots, advanced triggers, or third-party workflow automations either. If you're coming from GoHighLevel, ActiveCampaign, or HubSpot, you might feel frustrated.

Overall, Systeme.io is the right choice for solopreneurs, coaches, and course creators who want one login for everything without a three-figure monthly bill. If you need advanced segmentation, design flexibility, or agency-grade features, you'll hit the ceiling fast.

Choose Systeme.io if:

• You want the cheapest way to build and sell funnels (including a legit free plan).
• You need to launch quickly and don’t want to deal with complex setup or integrations.
• You don’t need advanced automation or segmentation.

Kartra – Best for Solopreneurs and Small Teams Who Are Into Visual Workflow Building

Price: Starts at $59/month.

When it comes to funnels, Kartra has the most visual funnel builder on this list. Its drag-and-drop campaign canvas maps out your entire customer journey, pages, checkout steps, conditions, and even emails. If you're a visual thinker, this may be the easiest funnel builder to set up. You literally get to draw the customer path rather than configuring it through menus and switching between five pages. However, the actual page builder felt a bit clunky during my testing.

Another feature I liked is traffic source triggers. You can set different funnel paths based on where a visitor came from. People arriving from Facebook land on one version of your page, while Instagram traffic sees something completely different. Kartra takes this further with behavioral adaptive marketing, which changes page content in real time based on a visitor's history. If someone has already bought your starter course, the page can automatically swap the offer to your advanced program.

Kartra also lets you create standalone pop-ups that live independently from any specific page. This gives you more flexibility than tools where pop-ups are locked to the page you built them on.

The email system includes automation sequences, tagging, and lead scoring. The native helpdesk and video hosting are bonuses you won't find in ClickFunnels or GoHighLevel unless you use third-party tools.

Kartra bundles funnels, email, courses, helpdesks, video hosting, calendars, and affiliate management, all for a reasonable price. I think it’s a great pick for solopreneurs and small teams who want advanced features without paying a premium for them.

Choose Kartra if:

• You want a visual funnel builder where you can map the entire customer journey on one canvas.
• You want advanced marketing features (like lead scoring and adaptive content) without enterprise pricing.
• You’re a solopreneur or small team looking for an all-in-one without agency-level complexity.

Builderall – Best for People Who Want a Lot of Features at a Smaller Price Point

Price: Starts at $17/month.

Builderall is the Swiss Army knife of this list. It packs an almost overwhelming number of tools into one platform: funnels, email, a website builder, heatmaps, a webinar tool, booking, browser notifications, and even a design studio.

The funnel builder uses a drag-and-drop canvas called Cheetah Builder, and the template library is solid. You get the standard funnel types (opt-in, sales, webinar, checkout), along with a few niche options.

The email tool covers broadcasts, sequences, and basic automation. There’s also a built-in CRM, appointment scheduling, and affiliate management.

On paper, Builderall checks nearly every box that the more expensive platforms do. The issue is depth. Most tools feel like early versions of what ClickFunnels or GoHighLevel offer as mature features.

The page builder works but lacks polish. The email automation is there, but it doesn’t match the conditional logic in GoHighLevel or even Systeme.io. Features like heatmaps and webinars are nice to have, but they’re basic compared to dedicated tools like Hotjar or WebinarJam.

Pricing is another point of friction. Instead of giving you everything and scaling by usage, Builderall locks features (“Builders”) behind different tiers. This turns plan selection into a guessing game. You often have to cross-reference the pricing page just to understand what’s included. The platform’s UI doesn’t make it much easier.

Overall, Builderall might be a good fit if you're on a tight budget and want to experiment with multiple marketing channels without committing to expensive, specialized tools. But if you need reliability and depth in any single area, you'll likely outgrow it and end up migrating to one of the other platforms on this list.

Choose Builderall if:

• You’re experimenting with funnels, email, webinars, and websites but aren’t ready to commit to expensive software.
• You don’t need best-in-class features, just something that works across multiple areas.

Groove.cm – Best for Price-Conscious People Looking for a Lifetime Deal

Price: Free plan available. Paid plans start at $99/month.

Groove.cm (formerly GrooveFunnels) launched with massive hype in 2020. It promised a free-forever all-in-one platform that would replace ClickFunnels, Kajabi, and everything in between. The pitch worked. Hundreds of thousands of users signed up during the lifetime deal era. The reality has been bumpier.

In 2026, it remains the most ambitious platform on this list, for better and worse. The platform offers pages, email, ecommerce, affiliates, video hosting, webinars, blogging, and memberships.

The strongest technical argument for Groove is page speed. GroovePages uses server-side rendering on Vue.js, which makes pages load noticeably faster than most competitors. Google rewards fast-loading pages, so if SEO matters to your funnel strategy, this is an advantage.

GrooveKart, the ecommerce component, is another standout. It's a legitimate Shopify alternative for small catalogs with built-in checkout, product variants, and order management.

The pricing model is where Groove gets interesting. They regularly run lifetime deal promotions that eliminate monthly fees. If you can grab one, the long-term savings compared to paying $97-$297/month for ClickFunnels or GoHighLevel are significant.

What I really struggled with was the lack of consistency. Groove isn't one app; it's roughly 15 separate apps: GrooveMail, GrooveMember, GrooveVideo, GrooveWebinar, and so on. The interface can feel disjointed because you're not learning one piece of software, but an entire suite. Each app has its own dashboard, logic, and quirks.

And while Groove has stabilized compared to its early days when "beta" and "buggy" followed it everywhere, it still doesn't feel as polished or reliable as the more established options. The negative reviews of their support on Reddit and other places also don’t help the situation much.

I think Groove makes sense if you're budget-conscious or tech-savvy enough to handle the learning curve in exchange for a massive toolset at a fraction of the recurring cost. This is especially true if you can grab the tool with a lifetime deal or an annual discount. For everyone else, the other platforms on this list are safer bets.

Choose Groove.cm if:

• You want the broadest feature set possible for the lowest long-term cost.
• You care about fast-loading pages and SEO performance.
• You want a built-in ecommerce tool (GrooveKart) without paying for Shopify.
• You’re comfortable navigating multiple apps in exchange for lifetime deals or lower ongoing costs.

How to Choose a Sales Funnel Builder

Switching funnel builders isn't like canceling a subscription. You're rebuilding every page, every automation, every checkout flow from scratch. That can cost you days or weeks of work. That’s why it’s important to choose the right one based on your goals, budget, knowledge, and requirements. Here are some tips to help you make the right decision.

Define Your Funnel Type First

Before you compare tools, get clear on what kind of funnel you actually need. Start by mapping out the steps your buyer goes through, from first click to final purchase. Keep it software agnostic at this stage and use a flowchart tool like Miro or just pen and paper. Then, see how those maps match up to the software options available:

• ClickFunnels is built for classic direct-response funnels, opt-in, sales page, order form, upsell, etc.
• Kartra covers the widest range, from membership funnels to full ecommerce flows.
• GoHighLevel is geared toward agencies running appointment funnels and client pipelines.
• Systeme.io handles most funnel types at a lower price point.

Weigh Budget vs. Feature Bloat

Add up what you're currently paying for landing pages, email, checkout, and automation separately. If a bundled tool costs less than that total, it's a good deal. If it costs more, you're paying for features that just sit there.

• Systeme.io (Free-$97/month): The free tier is functional. Best value per dollar.
• ClickFunnels ($97-$229/month): Packed with features, but most users only touch a fraction of them.
• Kartra ($59-$549/month): Many features, but make sure you're not paying for more than you need.
• GoHighLevel ($97-$497/month): Priced for agencies who'll white-label it and bill clients. Solo operators will be better off with ClickFunnels or Systeme.io.
• Builderall ($17-$247/month): The price is hard to beat, but individual features feel rougher.
• Groove.cm (Free-$299/month): Worth it if you can get your hands on a lifetime deal or a limited annual plan discount.

Consider Ease of Use and Learning Curve

How fast you can go from signup to a working funnel varies wildly across these platforms. It’s worth considering how much of a learning curve is acceptable for you.

Systeme.io is the fastest to get started with. You can have a funnel with a working checkout live in under an hour.

Kartra and ClickFunnels sit in the middle. Kartra's visual canvas makes setup more intuitive. ClickFunnels' granular product system takes longer to learn but pays off once it clicks.

GoHighLevel and Groove.cm have the steepest learning curves. GoHighLevel because it's built for agencies with matching depth, and Groove because you're learning ~15 separate apps instead of one.

Evaluate Built-In Email and Automation

Every platform on this list includes email. You can send one-time broadcasts and automate post-funnel actions, but the depth varies a lot. Also, all platforms have email capabilities that are well integrated with their ecosystems, so you can easily automate checkout follow-ups and course and community emails. This is a huge advantage over tools like ActiveCampaign, which aren't easy to use natively.

GoHighLevel has the most capable automation, with AI-driven conversational workflows and deep third-party triggers.

ClickFunnels is the only close second, with solid automation and built-in revenue attribution per email.

The rest cover the basics. Kartra offers decent sequences with lead scoring. Systeme.io gives you unlimited sends but limited logic. Builderall and GrooveFunnels handle broadcasts and simple sequences without matching the depth of the top two.

Assess External Integrations and Ecosystem

How each platform connects to the outside world can matter depending on how you plan to use the software. Consider the tools you may need to connect, and assess your choice accordingly.

GoHighLevel has the best integration ecosystem by far, with an app marketplace, developer API, and native sync with Google, Shopify, and TikTok. ClickFunnels covers payment gateways and shipping natively, with Zapier or Make handling everything else.

Kartra and Groove.cm prefer to keep you inside their own systems, while Systeme.io and Builderall offer minimal native connections. Expect to rely on Zapier or Make for anything beyond basic payment processing.