Best Website Builders for Integrations

With the digital world expanding at breakneck speed, integrations have become more than just a convenience. It's a necessity. From syncing your calendar to checking the weather on your mobile device, you expect everything to work seamlessly in today's interconnected environment. And, as you venture into the sphere of website building, the same principle applies. Your digital real estate ideally needs to sync with various systems and tools effortlessly.

Here lies the beauty and significance of website builders tailored for integration. The right builder streamlines your workflows and bridges gaps between multiple online platforms like an efficient connector. It ensures smooth data exchange and amplifies your online visibility. However, finding an ideal one might present itself as a puzzle that's tricky to solve.

Fear not, as we've done the heavy lifting for you to unravel this mystery. Our aim is simple: To provide actionable insights that enable you to identify your perfect website builder for integrations.

What Makes the Best Website Builder for Integrations?

Navigating the sea of website builders is no small endeavor, especially when seeking one that excels in integrations. Is your primary goal to easily accept payments through Paypal, or maybe you need one that allows custom code alterations? Your needs shape your priorities, and hence we have developed a weighted scoring system, ranking the importance and relevance of different aspects.

Here's how we break it down.

Number of Native Integrations

Native integrations might sound fancy, but they’re a simple concept that can give your website more comfortable functionality than other tools you use. It basically means your website builder can naturally, with no extra code, connect with other applications. So you can connect your email marketing software, social media accounts, or even shopping apps to your website without a fuss. It's like having one key to open multiple locks.

Understandably, the more integrations your website builder supports natively, the better it is at making things simple for you. For this attribute, a website builder with more native integrations is deserving of a better score since it increases the chance that your tools are among them. It means less time fiddling with tech stuff and more time focusing on what you do best.

Tracking Codes

In the digital realm, data is the new gold. But how do you mine this treasure? Tracking codes are one of the gateways. These small snippets of code placed on your website quietly gather valuable information about your visitor's behavior and interactions with your site. You'll know which pages attract the most visitors or drive them away.

Setting up these investigators is easier than you'd think. Simply copy the code from Google Analytics, Facebook Pixel, or other ad managers or data analytics tools and paste it into the right section of your website builder dashboard. Voila! You've just requested that data be sent to Google or Facebook every time someone visits your site.

Understanding where you're losing potential customers and what keeps them hooked is crucial if you're looking to improve the user experience and boost engagement levels. We've evaluated which website builders make this simple setup possible on the most popular platforms.

PayPal

Ecommerce has transformed how we purchase goods and services, and PayPal is a cornerstone of this revolution. It has become a ubiquitous online payment solution trusted by consumers worldwide for its reliability, security, and ease of use.

How does PayPal work on your website? Once set up through your website builder, it provides your visitors with the option to pay using their PayPal account. They simply log in to their account, confirm the payment amount, and process the transaction. It's as simple as that.

Integrating PayPal on your site can be a game-changer if you sell products or services online or accept donations for a cause. Customers will trust your business more if you offer a secure payment gateway like PayPal. Plus, a native integration means they don't have to leave your website to complete the checkout process, which enhances their overall shopping experience.

Stripe

Stripe is another robust online payment processing platform that's gained substantial traction in recent years. For Stripe, users do not need an account and can pay just as securely as with PayPal, except that no buyer protection is offered by Stripe itself.

Customers can just enter their credit card information directly on your site (no need to go to an external page) and confirm the purchase. Stripe handles the rest behind the scenes.

Custom Code

Stepping up from pre-built integrations, let's dive into the ocean of personalization with custom code. There might be situations where no native integration is available, you wish to stand out from the crowd and create a unique feature, or you simply adjust the look and feel of your website. This is where the availability to write or edit code becomes central.

Website builders offering custom code options let you modify either anything or certain parts of your site. Want a different font style? Adjust the CSS code. Need to embed a form? Insert an HTML code snippet.

Though it might not always be for the layman, custom coding can give you an unmatched level of control over your own website, like painting your canvas exactly as you envision. The best custom code editors should give you the most flexibility possible.

In our evaluation, we first looked at which providers allow any form of custom code at all. Then we checked how much freedom the website builders give you. Can you only insert individual elements and choose which ones are accepted, or can you theoretically even customize the entire website code?

Zapier Triggers

You might find yourself needing more integrations that your website builder natively doesn't support. That's where Zapier works its magic, similarly to APIs, connecting disparate applications.

Zapier primarily works on two principles – Triggers and Actions. Let's talk about Triggers first. Simply put, a Trigger is an event in one app that triggers an action in another.

For example, suppose you would like to automate sending a welcome email every time someone signs up on your website (considering your website builder doesn't have this feature). With Zapier triggers, you can do just that. The trigger, in this case, would be someone joining your platform.

Given its capability to serve as a robust workaround when no native integrations are available, we rate website builders based on how many different triggers they offer.

Zapier Actions

Now that we've understood triggers, let's move on to the second piece of the Zapier puzzle, Actions. Following our previous example, if a new sign-up (trigger) leads to an automated welcome email being sent, that's an Action.

While the trigger is the event causing something, an action is what happens as a result. For your website builder, it could mean that if, on the other hand, someone joins your list inside of your email marketing software, a new user is created on your website.

10 Best Website Builders for Integrations

How to Choose a Website Builder with Great Integrations?

You just discovered the array of essential integrations in website builders. But remember, everybody is different. The balance you strike depends on your specific requirements.

Ask yourself, Who is going to maintain your website? If it's you and you're not familiar with coding, keep things simple. Start with a website builder that offers easy integrations that you need, like PayPal or Stripe for transactions, unless custom code modifications are mandatory for your site's specific functions.

On the other hand, if your team includes a tech-savvy member comfortable using HTML or CSS (or if you're willing to learn), exploring custom code options expands your playground significantly.

Besides pure integration power, also view our Best Picks for the top overall website builders based on a more comprehensive evaluation. If you want a more detailed comparison of potential choices, try our Comparison Tool or consult our specialized Finder Tool, which can recommend an optimal solution catering specifically to your business.