MailerLite vs. Mailchimp

In the ever-evolving world of digital marketing, the choice of an email marketing software can be a pivotal decision for any business. Two of the most prominent players in this arena are MailerLite and Mailchimp. What's special about these two providers is that both of them are targeting a very similar customer group. So the questions remains, who is the better one for this customer group? You'll find out now.

MailerLite Overview

MailerLite has carved a niche for itself as a straightforward and affordable email marketing solution, particularly favored by small to medium-sized businesses and individual entrepreneurs. Its key characteristics include a user-friendly interface, cost-effective pricing, and a robust set of features that don't compromise on quality for simplicity.

Highlights

• User-Friendly Interface: Ideal for beginners and those who appreciate simplicity.
• Cost-Effective Plans: Great for startups and small businesses with tight budgets.
• Advanced Segmentation: Enables targeted and personalized email campaigns.

Mailchimp Overview

Mailchimp is widely recognized name in the email marketing industry, offering a set of features suitable for any company size. It is particularly noted for its extensive integration capabilities and simplicity.

Highlights

• Large Integration Ecosystem: Offers a wide array of integrations and add-ons for enhanced functionality.

Buying Guide: Who is Better?

The decision between MailerLite and Mailchimp is simple. Unlike other comparisons, where individual aspects are critical for both providers to be better for selected customer segments, there is only one winner here.

The better solution across the board is MailerLite. In our opinion, there is no reason to choose Mailchimp if you have never used either provider before.

MailerLite is much cheaper (also because Mailchimp has repeatedly raised its prices), has a much better free plan, has no email sending limit and offers more features without having to make expensive upgrades. The only advantage of Mailchimp is that there are more native integrations. However, since MailerLite also maintains a large number of integrations, the essential ones that most companies use should be available either way.