Wix vs. Shopify

In the world of online retail, choosing the right ecommerce platform is crucial for the success of your business. This guide will help you compare Wix and Shopify, focusing on the essentials that will impact the performance and scalability of your online store. Discover which platform offers the simplicity, functionalities, and pricing best suited to your ecommerce goals.

Identify Your Ecommerce Needs

Before diving into the specifics of Wix and Shopify, it's important to outline your ecommerce requirements. Are you just looking for a minimalistic platform to quickly launch your online store, or do you need a comprehensive solution that can handle a variety of areas such as inventory management, taxing, and selling subscriptions? Understanding your objectives will guide you in determining which features are critical for your business.

Each ecommerce platform, whether Wix or Shopify, comes with its unique set of capabilities. Knowing exactly what you need will save you time and resources to ensure you're not paying for unnecessary features or lacking critical functionality.

To help you not miss out on any key considerations, we've compiled a list of the most important aspects to evaluate when choosing an ecommerce platform for your unique requirements.

Key Areas to Evaluate and Consider

• Features: Most ecommerce platforms offer similar basic features. However, if you go one step further and look at more comprehensive core functions in online retail, you will quickly notice significant differences. Ask yourself how important functionalities such as inventory and returns management are, how many products you want to sell in the long term, and how many people need access to your online store.
• Technical Specifications: If you want to launch your online store as quickly as possible with minimal technical effort, pay attention to what is included. Not all platforms come with hosting and an integrated CDN. However, if you want to control these things yourself, you may want to look for a platform that doesn’t include these.
• International Selling: For the case that you’re planning to sell your products outside of your country, consider the availability of offering different currencies and creating different language versions of your store. Also, evaluate the importance of automated localization and taxation. It ensures that customers land on the correct version for their country and that taxes are automatically calculated according to their country of origin.
• Pricing: It’s not all about the monthly or annual subscription costs, but also about what’s included in the price (features, hosting, etc.), which additional fees come with it such as for transactions, and costs for third-party apps or extensions. You must understand the total cost of ownership and how it scales with your business growth. As for growth, remember that the more sales you make, the more important lower transaction costs become.
• Ease of Use: The platform's overall user experience can significantly impact your ability to manage your online store efficiently. If it is important to you to find a simple solution, look at the ease of use score we give at the top as a reference for the learning curve you can expect. Keep in mind that some providers can have a lower score due to a larger range of functionalities which naturally makes them more complex.
• Security: Online security is paramount, not only for protecting your business data but also for safeguarding your customers' information. Check which security precautions a provider should have out of the box and which you can take care of yourself or do without.
• Integrations: The ability to integrate with other software and services can extend the functionality of your ecommerce platform and streamline your business processes. Check for integrations with your primary social media channels, email marketing software, marketplaces, and apps that can greatly simplify your work.
• Support: The level and quality of customer support provided by a platform can make a big difference, especially when you encounter issues or have questions. As a reference for the scope and quality of the providers' support, you can find their support score at the top.

Before you start comparing in detail, take a moment to rank these areas according to their importance to you. Ideally, also write down which specific functionalities you absolutely need. It will help you to make an informed decision without being subjectively influenced.

Making Your Decision

Weigh the pros and cons of Wix and Shopify against your ecommerce requirements. The right choice should not only offer a competitive price but also align with your needs by providing the necessary features and tools to deliver a great shopping experience and make it easy to manage your online store.

If you're still undecided after the comparison, consider taking advantage of any free plans and trials. Experiencing the platforms firsthand can offer valuable insights into which platform is more intuitive and better suited to your ecommerce needs.

For more options to consider, explore our Best Picks for Ecommerce Platforms to see the top-rated solutions across the market.

You prefer a personalized recommendation based on your specific situation? Then head over to our Finder Tool, which will help you identify the right ecommerce platform for your needs.