Square vs. Shopify
Compare how Square and Shopify differ to learn which ecommerce platform is better suited for your online store.
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In the world of online retail, choosing the right ecommerce platform is crucial for the success of your business. This guide will help you compare Square and Shopify, focusing on the essentials that will impact the performance and scalability of your online store. Discover which platform offers the simplicity, functionalities, and pricing best suited to your ecommerce goals.
Identify Your Ecommerce Needs
Before diving into the specifics of Square and Shopify, it's important to outline your ecommerce requirements. Are you just looking for a minimalistic platform to quickly launch your online store, or do you need a comprehensive solution that can handle a variety of areas such as inventory management, taxing, and selling subscriptions? Understanding your objectives will guide you in determining which features are critical for your business.
Each ecommerce platform, whether Square or Shopify, comes with its unique set of capabilities. Knowing exactly what you need will save you time and resources to ensure you're not paying for unnecessary features or lacking critical functionality.
To help you not miss out on any key considerations, we've compiled a list of the most important aspects to evaluate when choosing an ecommerce platform for your unique requirements.
Key Areas to Evaluate and Consider
- Features: Most ecommerce platforms offer similar basic features. However, if you go one step further and look at more comprehensive core functions in online retail, you will quickly notice significant differences. Ask yourself how important functionalities such as inventory and returns management are, how many products you want to sell in the long term, and how many people need access to your online store.
- Technical Specifications: If you want to launch your online store as quickly as possible with minimal technical effort, pay attention to what is included. Not all platforms come with hosting and an integrated CDN. However, if you want to control these things yourself, you may want to look for a platform that doesn’t include these.
- International Selling: For the case that you’re planning to sell your products outside of your country, consider the availability of offering different currencies and creating different language versions of your store. Also, evaluate the importance of automated localization and taxation. It ensures that customers land on the correct version for their country and that taxes are automatically calculated according to their country of origin.
- Pricing: It’s not all about the monthly or annual subscription costs, but also about what’s included in the price (features, hosting, etc.), which additional fees come with it such as for transactions, and costs for third-party apps or extensions. You must understand the total cost of ownership and how it scales with your business growth. As for growth, remember that the more sales you make, the more important lower transaction costs become.
- Ease of Use: The platform's overall user experience can significantly impact your ability to manage your online store efficiently. If it is important to you to find a simple solution, look at the ease of use score we give at the top as a reference for the learning curve you can expect. Keep in mind that some providers can have a lower score due to a larger range of functionalities which naturally makes them more complex.
- Security: Online security is paramount, not only for protecting your business data but also for safeguarding your customers' information. Check which security precautions a provider should have out of the box and which you can take care of yourself or do without.
- Integrations: The ability to integrate with other software and services can extend the functionality of your ecommerce platform and streamline your business processes. Check for integrations with your primary social media channels, email marketing software, marketplaces, and apps that can greatly simplify your work.
- Support: The level and quality of customer support provided by a platform can make a big difference, especially when you encounter issues or have questions. As a reference for the scope and quality of the providers' support, you can find their support score at the top.
Before you start comparing in detail, take a moment to rank these areas according to their importance to you. Ideally, also write down which specific functionalities you absolutely need. It will help you to make an informed decision without being subjectively influenced.
Making Your Decision
Weigh the pros and cons of Square and Shopify against your ecommerce requirements. The right choice should not only offer a competitive price but also align with your needs by providing the necessary features and tools to deliver a great shopping experience and make it easy to manage your online store.
If you're still undecided after the comparison, consider taking advantage of any free plans and trials. Experiencing the platforms firsthand can offer valuable insights into which platform is more intuitive and better suited to your ecommerce needs.
For more options to consider, explore our Best Picks for Ecommerce Platforms to see the top-rated solutions across the market.
You prefer a personalized recommendation based on your specific situation? Then head over to our Finder Tool, which will help you identify the right ecommerce platform for your needs.
FAQs
Is Shopify or Square better?
Is Shopify or Square better?
The answer depends on your business type. Square is ideal for brick-and-mortar stores because of its free POS software and no monthly fees. You only pay 2.6% + 15¢ per transaction. It's perfect if you're running a coffee shop, boutique, or service business, as it provides simple, reliable payment processing.
Shopify wins for online selling. At $39-$399 monthly, it offers some of the most powerful ecommerce tools on the web. It includes unlimited products and advanced features like subscription selling and returns management. The platform connects with more than 12,000+ apps, giving you endless ways to grow, whereas Square only has 266 native integrations.
Square edges out Shopify for businesses that mainly sell in person and want to keep costs low. The free plan includes everything you need to accept payments, manage inventory, and track sales.
Go with Shopify if you're serious about online sales. It costs more upfront, but you'll get professional themes, SEO tools, and multichannel selling options.
Does Square work with Shopify?
Does Square work with Shopify?
No, Square doesn't work with Shopify because they're direct competitors. While Shopify integrates with more than 100 payment processors, Square isn't one of them. Both companies offer their own ecommerce platforms and payment processing, so they keep their systems separate.
Shopify uses Shopify Payments as its primary processor. This built-in solution is powered by Stripe's technology and offers the best rates. You'll pay 2.4-2.9% + 30¢ per transaction, depending on your plan. It's available in 23 countries and includes features like Shop Pay for faster checkout.
If you don't want Shopify Payments, you have plenty of alternatives. PayPal, Stripe, Authorize.net, Amazon Pay, and Apple Pay all integrate seamlessly. You can also use buy-now-pay-later services like Klarna and Afterpay.
Many businesses love Square's simple pricing and free POS system. Some use Square for in-person payments and Shopify for online checkout, then either reconcile the two systems manually or automate the process with tools like Zapier.
Is Shopify Square integration possible?
Is Shopify Square integration possible?
Since Shopify and Square are competitors, they don't work together out of the box, but Shopify-Square integration is possible through third-party apps. Tools like Square Integration DPL and QuickSync bridge the gap by allowing you to process in-person sales through Square while running your online store on Shopify. These apps typically cost between $19 and $30 per month.
Here's what you can sync:
- Product catalogs
- Descriptions and images
- Real-time inventory across locations
- Customer information
- Basic order data
Zapier provides another integration path. It creates automated workflows between Square and Shopify. For example, when someone makes a purchase in your Square POS, Zapier can create the corresponding order in Shopify. This helps maintain accurate records across both platforms.
The integration isn't perfect. Some data, like detailed analytics or complex product variants, might not transfer cleanly. You'll also pay transaction fees on both platforms. But if you need Square's in-person capabilities and Shopify's online power, these integration tools can make it work.
Can I migrate Shopify to Square?
Can I migrate Shopify to Square?
Yes, you can migrate from Shopify to Square, although most businesses move in the opposite direction. There are two ways to do this:
- Migrate Manually: In this case, you export your Shopify data as CSV files, then import them into Square. This works for small catalogs but can get messy with large inventories.
- Use a Migration Service: You can use migration services to automate the process. These are typically priced based on how many products and orders you're moving.
No matter how many products you're migrating, product names, descriptions, prices, SKUs, customer contact information, and basic order history can all be transferred over without a problem. Product reviews, detailed order histories, and complex product variants are where things might get tricky. Square limits products to three variations, while Shopify allows more.
Migration can take some time, depending on your store size. Fortunately, your Shopify store stays live during the transfer, so you won't lose sales. After migration, you should double-check everything before going live with your new Square store.
Before you make the move, consider why you're switching. Square's free plan attracts budget-conscious buyers, but you'll lose Shopify's advanced ecommerce features. Make sure Square's simpler platform meets your long-term needs before making the move.