Zapier is the undisputed king of automation. It pioneered no-code workflows and made connecting apps ridiculously easy. But it's not cheap, especially when you're scaling up and burning through tasks.
The good news? The automation space has exploded. There are now dozens of alternatives that are cheaper, more powerful, or built for specific use cases.
I've spent the last six months testing and reviewing automation platforms, from advanced visual builders like Make to new AI-powered tools like Gumloop. Whether you're a developer who wants full control, a bootstrapped founder counting every dollar, or a GTM team doing cold outreach, there's probably an alternative for you.
In this guide, I'll break down 9 of the best Zapier alternatives, covering pricing, ease of use, unique features, and who each tool is best for. By the end, you'll know exactly which platform makes sense for your workflow (and your wallet).
9 Best Zapier Alternatives for Different Use Cases
| Tools | Pricing | Ease of Use | Unique Features | Best For |
|---|---|---|---|---|
| Zapier | Starting at $19.99/ month for 750 tasks | Easy | Largest integration library (8,000+ apps), Autopilot AI workflow builder | Beginners and teams who want fast, reliable automation |
| Make | Starting at $10.59/month for 10,000 credits | Moderate+ | Visual flowchart workflows, routers | Power users needing complex logic |
| n8n | Starting at $28/month for 2,500 workflow executions | Difficult | AI agents & RAG, open-source, self-hosting, custom code | Developers needing AI features |
| Pabbly Connect | Starting at $16/month for 10,000 tasks | Moderate | Free triggers/filters free, lifetime deals | Budget users with simple high-volume workflows |
| Integrately | Starting at $29.99/month for 2,000 tasks | Easy | 20M+ one-click templates | Non-technical users wanting instant setup |
| Zoho Flow | Starting at $34/month for 5,000 tasks | Moderate | Deepest Zoho integration, Deluge scripting | Zoho ecosystem users |
| MS Power Automate | Starting at $15/month; limited free with Microsoft 365 | Difficult | Desktop RPA, AI Builder, deep Microsoft integration | Microsoft 365 enterprises |
| Gumloop | Starting at $37/month for 10,000 credits | Difficult | AI-first batch processing, Gummie assistant, Chrome extension | GTM teams doing batch data & web scraping |
| Lindy.AI | Starting at $49.99/month for 5,000 credits and 1,500 tasks | Easy | AI agents that collaborate & make decisions | Teams wanting AI for complex tasks |
| Latenode | Starting at $5/month for 1 workflow + 1,000 CPU credits | Difficult | Pay-per-execution-time, advanced JavaScript/npm support | Developers processing large datasets |
Quick Selection Guide:
- Cheapest: Pabbly Connect, Latenode
- Easiest: Integrately
- Most Powerful: n8n, Make
- Best AI: Gumloop, Lindy.AI, n8n
- Enterprise: Power Automate, Zoho Flow
1. Make (Formerly Integromat)

Price: Free plan available. Paid plans start at $10.59/month for 10,000 credits.
Best For: Power users who need visual workflow building with complex branching logic and don't mind working with JSON.
Make is my go-to when I need to build something complex. The visual builder is incredibly powerful once you overcome the initial learning curve. In fact, it was the first automation tool to introduce this type of UI, long before Zapier.
With 3,000+ integrations, it offers sophisticated features like routers for multi-path workflows, advanced error handling, and scenario inputs for internal processes.
Make charges based on operations (each module execution counts as one operation), and it's far more cost-effective than Zapier. This is especially true for multi-step or high-volume automations.
What makes Make unique is its flexibility in handling complex automations. You can create intricate branching scenarios with multiple paths, conditional logic, and sophisticated data manipulation. And you can do it all without writing code.
The visual workflow builder lets you see exactly how data flows through your automation, making it easier to troubleshoot and optimize.
Features such as automated error handling, scenario scheduling, and AI-assisted workflow building set it apart from simpler alternatives.

A simple automation that monitors Google Forms for answers and adds new entries to a Google Sheet
Affordable pricing (3-4x cheaper than Zapier).
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Powerful visual workflow builder.
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Advanced features like routers, error handlers, and scenario inputs.
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Deep webhook support (available on all plans).
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All features are available across all plans.
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Pros
Steep learning curve for beginners.
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Complex data mapping.
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Developer-oriented error messages.
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No easy-to-use sandbox testing environment (requires real data and manual work).
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Minimum one-minute interval between scheduled scenarios.
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Less polished UI than Zapier.
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Lacks extra features like Zapier’s tables (databases) and interfaces (apps).
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It’s behind on agent-building features.
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Cons
2. n8n

Price: Free plan (self-hosted). Paid plans start at $28 for 2,500 workflow executions.
Best For: Developers, technical teams, and privacy-conscious teams who need self-hosting capabilities and advanced AI features.
n8n is an open-source automation platform that offers flexibility for technical people. It’s very popular at the moment and quite impressive if you're technical. The AI agent capabilities are legit, and the fact that you can self-host for free is huge.
n8n’s free Community Edition allows unlimited executions when self-hosted, making it highly cost-effective for technical teams. Plus, unlike Zapier, which charges per step, n8n lets you build freely and only pay when a workflow runs from start to finish.
What truly sets n8n apart is its AI capabilities. These include AI agents and Retrieval Augmented Generation (RAG) systems that can make autonomous decisions and work with your own data.
But the learning curve is significant. It’s even steeper than Make's. If you're not comfortable with JSON and don't have someone technical on your team, you might spend more time fighting with documentation than building workflows.
The platform uses a node-based (step-based) visual interface similar to Make’s, but with even more developer-friendly features. You can write custom JavaScript in code nodes, create your own integrations, and leverage advanced AI architectures, such as vector databases for RAG implementations.
The human-in-the-loop feature adds manual approval checkpoints, which is ideal for workflows that require human oversight.
While the learning curve is steeper than traditional automation tools, the control and customization possibilities are endless.

n8n RAG AI agent workflow
Completely free self-hosted option with unlimited executions.
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Open-source with fair-code license.
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Advanced AI agents and RAG capabilities.
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Highly customizable with custom nodes and code support.
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Strong developer features (Git integration, custom npm packages).
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Human-in-the-loop workflows for approval processes.
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Supports GraphQL and advanced API integration.
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AI agents.
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A massive wave of templates shared on LinkedIn and X.
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Pros
Steep learning curve, especially for non-developers.
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Heavy reliance on JSON data structures.
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Smaller integration ecosystem than Zapier.
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Self-hosting requires technical setup and maintenance.
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Only two folders to organize automations on lower-tier cloud plans.
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Less polished UI compared to commercial alternatives.
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Documentation can be technical and overwhelming.
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Cons

Price: Free plan available. Paid plans start at $16/month for 10,000 tasks.
Best For: Budget-conscious freelancers and businesses automating high-volume, simple workflows who prioritize cost over user experience.
Pabbly Connect positions itself as a dirt-cheap Zapier alternative, with recurring plans starting at just $16/month and frequent lifetime deal offers (often $249 for 3,000 monthly tasks). The platform's unique pricing model counts only action steps. Triggers and internal operations, such as filters and routers, are free. This gives you roughly three times as many workflow executions as competitors at the same price point.
With 2,000+ app integrations and unlimited workflows on all plans, Pabbly covers essential business tools across CRMs, marketing, ecommerce, and collaboration. The platform also recently introduced a drag-and-drop visual builder alongside its traditional linear interface.
The catch?
The lifetime deal model comes with trade-offs: many integrations are essentially webhook setups with a clunky UI on top. This requires more manual configuration than true native integrations. For instance, I spent 20+ minutes unsuccessfully trying to set up a Mailchimp step.
Documentation can be outdated, and the lack of sandbox testing means you'll need to generate real data to troubleshoot workflows.
The interface feels clunky, and error handling is equally poor. Error messages are often vague; in some cases, during my testing, they didn't appear at all.
Even so, it’s a decent alternative for budget-conscious automators.

Pabbly Connect dashboard
Exceptionally cheap pricing compared to all competitors.
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Doesn't charge for triggers, filters, routers, or delays (3x more value).
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Lifetime deal options available.
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Unlimited workflows and team members on all plans.
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All premium features are included in every plan.
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Free webhooks don't count against task limits.
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30-day money-back guarantee.
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Pros
Tedious webhook setup instead of a native, streamlined setup.
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Outdated documentation that doesn't match the current UIs.
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No sandbox testing environment (requires real data to debug).
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Reliability issues reported across communities (emails not sending, silent failures).
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Confusing UI quirks, especially in the new visual builder.
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No AI flow builder or troubleshooting assistant.
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Sustainability concerns around the aggressive lifetime pricing model might make it a risky investment.
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Cons
4. Integrately

Price: Free plan available. Paid plans start at $29.99/month for 2,000 tasks.
Best For: Non-technical users who want simple, instant automation without any setup complexity.
If Pabbly's clunky interface drives you crazy but you still want cheap pricing, Integrately is the middle ground.
Integrately is focused on one-click automation templates rather than building from scratch. The platform boasts more than 20 million pre-built automations that connect 1,200+ popular apps. Instead of creating workflows step by step, you simply browse templates for your specific use case (like "Add new Shopify customers to Mailchimp") and activate them with a single click.
This template-first approach makes Integrately one of the fastest ways to get automations running. It's perfect for users who find traditional builders overwhelming. That said, these one-click templates are just basic two-step integrations between two apps. Don't expect advanced, pre-built, multi-step workflows.
Integrately is clearly aimed at novice automation users. Still, I’m not sure these simple two-step automations are actually that much of an advantage. Especially compared to other solutions that also offer a gazillion programmatically built templates.
Pricing is competitive, though not as aggressive as Pabbly. But the five-minute step execution time and premium integration limits make the Starter plan practically unusable. The two-minute update time for larger plans remains concerning for time-critical operations as well. (Imagine asking your leads to wait two to five minutes for your response or offer!)

Integrately’s one-click integrations
20M+ simple pre-built automation templates.
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One-click activation for instant setup.
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Extremely beginner-friendly interface.
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Multi-step automations included.
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Visual workflow editor available.
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Good for everyday business use cases.
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More affordable than Zapier, but not as affordable as Pabbly.
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Pros
Up to five-minute update time for step executions.
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Limited flexibility for custom workflows.
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Smaller integration library than Zapier or Make, with only 1,200 apps.
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Templates don't support more advanced use cases with multiple steps.
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Less powerful than visual builders like Make.
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Not ideal for complex, bespoke automations.
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Fewer advanced features (no AI assistance, limited debugging).
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Cons
5. Zoho Flow

Price: Free plan available. Paid plans start at $34/month for 5,000 tasks.
Best For: Zoho ecosystem users and businesses already invested in Zoho's suite of business applications.
If you're not already using Zoho products, you can skip this one. But if you're running Zoho CRM, Books, or Projects, Zoho Flow is your best bet. The integration is way deeper than what Zapier or Make can offer. The platform also supports 1,000+ external applications for connecting Zoho with your broader tech stack.
The visual drag-and-drop builder is straightforward (though I’m not a huge fan of its visual design). It includes features such as conditional logic, multi-step workflows, webhooks, and custom functions built with Deluge (Zoho's scripting language).
While it’s not as feature-rich as Make or as polished as Zapier, Zoho Flow is designed for Zoho users who need reliable automation without leaving the Zoho ecosystem. The pricing is competitive, starting at $34/month for 5,000 tasks.

A workflow in Zoho Flow
Deepest native integration with the Zoho ecosystem.
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Custom functions using Deluge scripting.
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Webhook support included.
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Supports sub-flows.
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Pros
Not ideal for non-Zoho-centric tech stacks.
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Smaller integration library than major competitors.
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Less powerful than Zapier, Make, or n8n for complex workflows.
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UI feels dated compared to modern alternatives.
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Less flexibility than dedicated automation platforms.
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Cons

Price: Free trial. Paid plans start at $15/month (must be paid yearly). Included in some Microsoft 365 plans.
Best For: Microsoft 365 users, enterprises heavily invested in the Microsoft ecosystem, and teams requiring deep SharePoint, Teams, and Office integration.
If you’re not using Microsoft tools, you can skip this one.
If you are, Microsoft Power Automate (formerly Microsoft Flow) is the automation engine of the Microsoft Power Platform. It's designed specifically for organizations using Microsoft 365, Azure, Dynamics 365, and other Microsoft services.
The platform offers proper integration depth with Microsoft products, which makes it easy to automate document approvals in SharePoint, create Teams notifications from Forms submissions, or sync Outlook emails with Dynamics CRM.
The tool provides both cloud flows (similar to Zapier) and desktop flows for robotic process automation (RPA) that can automate Windows desktop applications.
Power Automate offers more than 1,000 connectors, including premium business applications. It also includes an AI Builder for document processing and predictive modeling. Process Advisor helps you discover, analyze, and optimize real-world business processes so you know what to automate and how. This makes it stand out as a strong enterprise-grade automation platform.
The licensing model can be complex, with per-user and per-flow options. But companies already paying for Microsoft 365 get basic functionality included.

A flow in Microsoft Power Automate
Best Microsoft ecosystem integration (Office 365, Teams, SharePoint, Dynamics).
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Included with many Microsoft 365 subscriptions.
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Desktop flows for automating Windows applications.
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AI Builder for document processing and machine learning.
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Enterprise-grade security and compliance.
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Process Advisor for workflow analysis.
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Strong governance and administration tools.
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Excellent for regulated industries.
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Pros
Complex licensing model (per-user vs per-flow).
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Steep learning curve for non-technical users.
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Limited value outside the Microsoft ecosystem.
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It can become expensive for heavy usage.
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UI can feel overwhelming, with many options.
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Third-party integrations are not as robust as dedicated platforms.
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Cons
7. Gumloop

Price: Free plan available. Paid plans start at $37/month for 10,000 credits.
Best For: GTM teams, revenue operations, and sales development teams doing batch data processing, web scraping, and lead enrichment at scale.
Gumloop represents a fundamentally different approach to automation. It's an AI-first platform primarily built for batch data operations, rather than traditional trigger-action workflows.
Unlike Zapier's event-driven model, Gumloop excels at processing large datasets. This includes scraping thousands of LinkedIn profiles, analyzing competitor websites, enriching lead lists, and transcribing dozens of videos.
Another cool feature: A Chrome extension that enables in-browser scraping and data extraction directly from websites.
Better still, Gummie, the built-in AI assistant, can build entire workflows from descriptions and help troubleshoot errors. In fact, it may be the best AI automation assistant I’ve tested. Unlike Zapier, where AI features feel tacked on, Gumloop built everything around AI from day one. It even includes model context protocol (MCP). This lets you describe integrations in plain language and have the AI generate the code behind the workflows.
With features like subflows, custom nodes, and interfaces (form), Gumloop is a visual programming environment optimized for data-heavy GTM workflows. It even includes fully-featured agents!
Overall, I use Gumloop for scraping and data enrichment for my cold outreach campaigns. This is something that isn’t possible with Zapier, as they steer away from the “dark side” of outbound marketing. That said, I wouldn’t call Gumloop a real alternative to Zapier because of its limited number of triggers. This makes getting data from one app to another impossible across the whole stack.

Working with Gummie, Gumloop’s AI automation assistant
AI-native architecture with AI baked in from the start.
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Excellent for batch operations (scraping, enrichment, analysis at scale).
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Beautiful, intuitive visual UI with smooth canvas interactions.
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Gummie AI assistant can auto-build flows and debug effectively.
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MCP integration for natural-language connections to external systems.
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Chrome extension for in-browser scraping and triggering.
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Custom nodes and subflows for advanced extensibility.
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GTM-focused features like contact enrichment, LinkedIn scraping, Reddit signal tracking, etc.
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Interfaces provide user-friendly front ends for running automations.
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Pros
Limited triggers and traditional app integrations.
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Not suitable for general app-to-app automation.
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Credit-based pricing is opaque and unpredictable.
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It can get expensive for AI-heavy workflows.
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Steep learning curve (different UX paradigm from Zapier).
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Custom nodes can be unreliable and require manual debugging.
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Some rough edges and bugs (platform still maturing).
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Cons
8. Lindy.AI

Price: Free plan available. Paid plans start at $49.99/month for 5,000 AI credits and 1,500 tasks.
Best For: Teams wanting AI assistants that can handle complex, multi-step tasks with natural language instructions.
Lindy AI helps you create AI-powered agents that understand instructions, make decisions, and take actions. Agents use large language models (LLMs) to interpret context, handle edge cases, and adapt to situations you haven't explicitly programmed for.
So, when it comes to automation, you simply describe what you want in natural human language. Lindy figures out the necessary steps and builds a workflow for you.
Each AI agent you build is tailored to a specific role. These include things like triaging customer support tickets, qualifying sales leads, scheduling meetings, or gathering competitive intelligence for research. The agents learn the responsibilities of their role and carry out tasks autonomously, reducing the amount of manual setup you need.
The platform integrates with 3,000+ apps via Zapier and Make. Agents can also communicate with each other. And they can form teams of AI assistants that collaborate on complex workflows, such as browsing the web, processing documents, sending emails, and updating CRMs.
Lindy markets itself as an agent builder, but it isn't, or at least I couldn’t see its pure-agent aspect during my testing. It’s a heavily AI-assisted workflow builder with strictly defined guardrails, similar to Gumloop. Prompting and LLM reasoning and setup are a big part of it, but you can’t create 100% autonomous AI agents that adapt and execute tasks unsupervised.

Creating agents in Lindy using prompts
Natural language setup for workflows.
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Multiple agents can collaborate on workflows.
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Good for tasks requiring judgment and context awareness.
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Can browse the web and process documents autonomously, making it great for GTM teams.
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Reduces the need for rigid automation logic.
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Pros
Complex and expensive pricing model.
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Less control than traditional workflow builders.
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Difficult to debug (black box behavior).
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May require extensive prompt engineering.
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Newer platform that’s still evolving.
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Cons
9. Latenode

Pricing: Paid plans start at $5/month for 1 workflow and 1,000 CPU credits.
Best For: Developers and technical teams processing large datasets who need JavaScript flexibility without expensive per-operation pricing.
Latenode's unique pricing model is based on execution time instead of operations. One credit costs $0.0019 for 30 seconds of runtime. This means you can iterate through thousands of rows, make hundreds of API calls, and perform complex transformations within a single execution window. For data-heavy workflows, this makes Latenode cheaper than Make or Zapier.
The platform's strength lies in full JavaScript and npm package support. This is great for developers but not necessarily needed for less tech-savvy users.
The AI assistant generates code, builds custom integrations, and debugs errors.
Features like Axios enable parallel HTTP requests, allowing hundreds of API calls to execute simultaneously.
Some of Latenode's unique features include branching workflows into single nodes (impossible in Make), restarting failed scenarios from the execution history, and creating reusable sub-scenarios called "Nodules."
Latenode’s UI and features are heavily inspired by Make, as they aim to target a more technically oriented audience than Zapier. If you like Zapier's platform, you may like this one too!

A complex workflow in Latenode
Unique pay-per-execution-time pricing (7-10x cheaper than Zapier for data workflows).
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Full JavaScript with npm packages for unlimited customization.
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An AI assistant builds integrations and debugs code.
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Parallel API requests in a single execution.
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Can integrate with Make/Zapier for a hybrid approach.
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Pros
Requires JavaScript knowledge for advanced features.
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Smaller integration library (~400 vs Zapier’s 8,000+ apps).
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Steeper learning curve for a no-code tool.
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Less polished interface than mature competitors.
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Smaller community and template library.
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Not ideal for users wanting zero-code solutions.
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Cons
When Zapier Still Makes Sense
Despite these excellent alternatives, Zapier remains the best choice if:
You're New to Automation
Zapier offers the most polished onboarding experience and intuitive interface. If you're just starting and don't want to deal with JSON, webhooks, or technical setup, Zapier's ease of use and smooth UI justify the premium pricing.

Using Zapier’s co-pilot to create automations
Your Team Isn’t Technical
If your team doesn't have developers or technical resources, Zapier's no-code approach and user-friendly interface mean anyone can build and maintain automations without IT involvement.
Reliability Is Non-Negotiable
Zapier's enterprise-grade infrastructure, proven track record, and 24/7 support make it ideal for mission-critical workflows where downtime isn't acceptable.
You Need a Full-Stack Automation Operating System
Zapier offers more than just workflow automation. With Zapier Tables (databases), Interfaces (custom apps), and Canvas (visual workflow planning), you get an entire OS for building internal tools and managing data. While platforms like Make and n8n offer alternatives to these features via automations, they don’t have the interfaces to support them (yet).

Zapier interfaces
FAQ
Why is Zapier so expensive?
Why is Zapier so expensive?
Zapier charges premium prices for its polished interface, 8,000+ native integrations, and comprehensive support. As the first and most established player in the field, they can afford to do this. Zapier also charges per task (each step), which means costs can scale quickly. Alternatives like n8n charge per full execution, while Pabbly doesn't count triggers/filters at all, making them three to 10 times cheaper.
Is there an open-source alternative to Zapier?
Is there an open-source alternative to Zapier?
Yes, n8n is the leading open-source alternative with a free self-hosted option offering unlimited executions. It features 1,100+ integrations, AI agents, and custom code support. But it requires technical setup and has a steeper learning curve compared to Zapier.
Is there a Microsoft equivalent to Zapier?
Is there a Microsoft equivalent to Zapier?
Microsoft Power Automate is Microsoft's automation platform with deep integration into Microsoft 365, SharePoint, Teams, and Dynamics. It starts at $15/user per month (or is included with Microsoft 365), but is less valuable outside the Microsoft ecosystem.