How many social media platforms should I use?

The number of social media platforms you use depends on your budget, the resources available, and the goals of your campaigns. Start with 2-3 channels most relevant to your target audience. Not all platforms require the same investment, so you can adjust your strategy to fit your resources.

How often should I post?

How often you post depends on your business, the goals of your campaign, and the platforms you're using. We recommend starting slow and finding a routine you can stick with. Focus on the quality of your posts before you increase the frequency. It should still bring you some fun and not immediately feel like a burden. This can be one post per week, two weeks, or even per month, the decision is yours. Once you feel confident, you can then start to become more active step by step.

Should I post the same content across my social media channels?

No, don't post the exact same content on each of your social media channels. Chances are, the same followers will follow you elsewhere, and they'll see your posts there as well. That way, you can quickly bore them and seem dull. Instead, you can create variations and customize them to your channels. Example: You've published a new blog post. On LinkedIn, you could share the link to the article with a compelling caption. On Instagram, you can create a carousel post (the one where you can see more slides if you swipe to the left) and break down some tips shared in your article. On Twitter, you can write a statement about the topic and spark a discussion.

How much should I invest in Social Media Marketing?

While you can get started for free, investing in social media marketing can help you reach a wider audience and increase engagement. You can allocate resources to budget creation (content, design, editing), paid ads (sponsored posts, targeted campaigns), and other strategic initiatives (contests, influencer marketing). Again, it's best to start small and gradually increase your budget and effort over time as you gain more insights into what works best for your brand.

What tool can I use to simplify my social media activities?

There are very many social media management tools. To make your work easier, posting and scheduling features are essential. They prevent you from constantly logging into all social accounts individually and allow you to schedule your posts in advance, so they are automatically posted at a desired time. Use our Finder Tool to quickly find the best tool for your needs by answering a few short questions and getting an instant recommendation based on your needs.

Social Media

How to Create a Social Media Marketing Strategy (That Really Works)

Janie S.

Updated: Oct 14, 2023

Social Media Marketing Strategy Thumbnail

Janie S.

I make sure that companies don't forget who they are and what they stand for. Social media marketing is more than posting a vivid picture or video every now and then. Consistency and strategy are the drivers of any successful brand.