How often should you post on social media?

The frequency of your posts depends on the platform and your business. Remember that quality is always more important than quantity when it comes to social media posting. Don't post for the sake of posting. Instead, focus on creating high-quality content that resonates with your target audience. For more details on finding the right frequency, visit our social media strategy guide.

What is a brand voice in SMM?

A brand voice is the personality and tone you use in your content. It helps establish trust with your followers and differentiates your business from the competition. Think about it this way: Your brand voice is what makes your communication unique and sets you apart. It might be bubbly and positive, or professional and informative. Sticking to a specific tonality can make the difference between people seeing you as just a “regular page” and people who absolutely love your content.

Which social media management tools should I use for my business?

There are now countless social media management tools. To find the best tool for your business requirements, you can use our Finder Tool. It allows you to answer a few short questions and receive a personalized recommendation immediately afterward.

Do I need a social media management tool as a small business?

Every company with a presence on at least two social media channels should use a social media management tool. The productivity benefit alone is reason enough, as posts can be scheduled in advance and you don't have to constantly log in to all platforms individually to manage them. This and other benefits grow as the number of channels increases. Small businesses in particular have huge added value because most of the tools are free if you just need to manage up to 3 social accounts.

Are there any other social media management tools available?

Yes, there are a lot more tools that didn't make it into our top list for small businesses. Feel free to compare more options with our Comparison Tool.

Which tool is best for a small social media marketing agency?

All in all, the answer remains the same and can be matched with this article. However, if you run an advanced/premium social media marketing agency that services many functions and accounts, there is no way around Sprout Social. The software is expensive and requires a hefty surcharge for each user, but it is usually worth it for high-end agencies, since the profit margins can easily cover it.

How many social media platforms should I use?

The number of social media platforms you use depends on your budget, the resources available, and the goals of your campaigns. Start with 2-3 channels most relevant to your target audience. Not all platforms require the same investment, so you can adjust your strategy to fit your resources.

How often should I post?

How often you post depends on your business, the goals of your campaign, and the platforms you're using. We recommend starting slow and finding a routine you can stick with. Focus on the quality of your posts before you increase the frequency. It should still bring you some fun and not immediately feel like a burden. This can be one post per week, two weeks, or even per month, the decision is yours. Once you feel confident, you can then start to become more active step by step.

Should I post the same content across my social media channels?

No, don't post the exact same content on each of your social media channels. Chances are, the same followers will follow you elsewhere, and they'll see your posts there as well. That way, you can quickly bore them and seem dull. Instead, you can create variations and customize them to your channels. Example: You've published a new blog post. On LinkedIn, you could share the link to the article with a compelling caption. On Instagram, you can create a carousel post (the one where you can see more slides if you swipe to the left) and break down some tips shared in your article. On Twitter, you can write a statement about the topic and spark a discussion.

How much should I invest in Social Media Marketing?

While you can get started for free, investing in social media marketing can help you reach a wider audience and increase engagement. You can allocate resources to budget creation (content, design, editing), paid ads (sponsored posts, targeted campaigns), and other strategic initiatives (contests, influencer marketing). Again, it's best to start small and gradually increase your budget and effort over time as you gain more insights into what works best for your brand.

What tool can I use to simplify my social media activities?

There are very many social media management tools. To make your work easier, posting and scheduling features are essential. They prevent you from constantly logging into all social accounts individually and allow you to schedule your posts in advance, so they are automatically posted at a desired time. Use our Finder Tool to quickly find the best tool for your needs by answering a few short questions and getting an instant recommendation based on your needs.