Profit & Margin Calculator
Calculate your profit margins instantly with our professional-grade calculator. Simple by default, advanced when you need it.
Net Profit Per Unit
After all costs & fees
Total Costs Per Unit
Including all fees & costs
Profit: Selling Price - Cost
Margin %: (Profit / Selling Price) × 100
Markup %: (Profit / Cost) × 100
Margins are nice, but are you killing your conversions?
Ecommerce Businesses
If you're selling products, great margins mean nothing if customers abandon carts. Your platform choice directly impacts conversions.
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If you're selling services, a slow or confusing website can lose clients. Your site builder determines your professional image and lead generation.
Find Website BuilderMaster Your Margins: The Complete Profit Calculator
Our comprehensive margin calculator goes beyond basic profit calculations to give you a complete picture of your business's profitability. Whether you're selling individual products or analyzing total business performance, this tool handles both per-unit and bulk calculations with precision. Enter your cost, selling price, and quantity to see your gross profit, margin, and markup instantly.
Advanced Cost Analysis for True Profit
Real-world business involves more than just the cost of goods or services. The calculator includes advanced options to ensure your calculations are accurate:
- Transaction Fees: Account for payment processing fees (e.g., Stripe, PayPal) as a percentage of your selling price.
- Tax Calculations: Handle sales taxes correctly, whether they are included in your selling price or added on top.
- Additional Costs: Factor in fixed costs like shipping, marketing, or overhead. These can be treated as a total fixed cost, and the tool will distribute them across the quantity of units to show you the true cost per item.
By enabling these, you can toggle the main display to show your Net Margin. The profit margin after all expenses are deducted.
Understanding Your Results
The calculator provides a clear breakdown of all critical metrics, including both gross and net figures. You'll see:
- Net Profit Per Unit: Your true profit on a single item after every single cost is accounted for.
- Total Costs Per Unit: The all-in cost to get one unit to a customer, including distributed fixed costs.
- Break-Even Point: If you enter fixed "Additional Costs," the tool calculates how many units you must sell to cover those costs.
- Totals for Quantity: For multi-unit calculations, see your total revenue, total costs, total taxes paid, and total net profit for the entire batch.
Step-by-Step Calculation Example
Let's calculate margins for a product with advanced costs:
- Product Cost: $40
- Selling Price: $100
- Processing Fee: 3% of selling price = $3
- Additional Fixed Costs: $5 for shipping
Calculations:
- Gross Profit = $100 - $40 = $60 (This is your simple profit)
- Total Costs Per Unit = $40 (Cost) + $3 (Fee) + $5 (Shipping) = $48
- Net Profit Per Unit = $100 (Revenue) - $48 (Total Costs) = $52
- Gross Margin = ($60 / $100) × 100 = 60%
- Net Margin = ($52 / $100) × 100 = 52%
Margin vs. Markup: A Critical Distinction
It's crucial to understand the difference between margin and markup for pricing strategy:
- Margin (Gross): Your profit relative to the selling price. A 60% margin means 60 cents of every dollar in revenue is gross profit. Formula: (Selling Price - Cost) / Selling Price.
- Markup: How much you mark up your product from its cost. A 150% markup means you sell the product for 1.5 times its cost plus the original cost. Formula: (Selling Price - Cost) / Cost.
Our tool calculates both, giving you the data you need for any analysis.
FAQ
What is a good profit margin?
What is a good profit margin?
Profit margins vary significantly by industry. Retail might see 5-10%, ecommerce 10-20%, and software can reach 80%+. The key is to compare your numbers to your industry's benchmarks and focus on improving them over time.
How do taxes affect my profit?
How do taxes affect my profit?
Our calculator handles taxes in two ways. If "Included in price" is on, the tax is subtracted from your revenue before profit is calculated. If it's off, the tax is treated as an additional cost. Both methods correctly reduce your final net profit.
What should I include in "Additional Costs"?
What should I include in "Additional Costs"?
This field is for fixed costs that don't change per unit, like monthly software subscriptions, marketing campaign costs, or rent. The calculator divides this total amount by the quantity you enter to find the per-item impact of your overhead.
How do I calculate the selling price for a target margin?
How do I calculate the selling price for a target margin?
To find the selling price for a desired net margin, use this formula: Selling Price = (Total Costs Per Unit) / (1 - Target Margin as decimal). For example, with $50 in total costs per unit and a 40% target margin, the formula would be: $50 / (1 - 0.40) = $83.33. This ensures you cover all costs and achieve your desired profit.