Why use email marketing software for ecommerce?

As ecommerce is heavily focused on discount promotions, customer loyalty, and branding, it is vital to maintain a continuous relationship with customers. Email marketing software helps to maintain this customer relationship by driving targeted campaigns that encourage purchases and build trust in the company. Next to that, you can create personalized campaigns for each customer's needs and preferences. Email marketing software also helps you track the performance of your campaigns, identify trends in customer behavior, and optimize your marketing efforts for a better ROI.

How do I choose the right email marketing software for my ecommerce business?

When choosing the right email marketing software, it's important to consider the needs of your ecommerce business and your budget. Your needs will dictate which software best fits your business. It is helpful to start writing down the use cases, i.e., to know exactly which tasks and scenarios your email marketing software should be able to fulfill. You can then use our list above to check which tools are best suited for these purposes. If you still haven't come to a conclusion, check the pricing structures and decide on the solution that offers the best cost-performance ratio for you.

Which ecommerce platforms are compatible with email marketing software?

Theoretically, all of them. It depends on how committed the email marketing software providers are to developing an integration. The most common integrations include Shopify, WooCommerce, BigCommerce, Magento, Wix, Square, and PrestaShop. Before choosing email marketing software, it is important to check whether there is an integration with the ecommerce platform you use. If you find no native integration, many of the best email marketing platforms offer a Zapier integration, which allows you to connect almost any application or platform with your email marketing software. There are also third-party plugins and API integrations available for most of them.

Email Marketing

4 Best Email Marketing Software for Ecommerce Businesses

Steven L.

Updated: Dec 6, 2023

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Steven L.

Average tennis player with above-average skills in marketing automation. I’m obsessed with delivering results but also tend to read each marketing email I receive five or more times to analyze it.