MailerLite vs. ConvertKit

Compare how MailerLite and ConvertKit differ from each other and learn which option is better for your email marketing needs.

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Choosing the right email marketing platform can be a game-changer for your business or personal brand. In the world of digital marketing, where personalization and automation are key, the decision often narrows down to two major players: MailerLite and ConvertKit.

Whether you're a small business owner, a content creator, or someone in between, understanding the nuances of these platforms will help you make an informed decision. Let's discover which email marketing tool aligns best with your goals and workflow.

MailerLite Overview

MailerLite stands out as a user-friendly and affordable email marketing solution, ideal for any industry. Known for its intuitive interface and simplicity, it offers a range of features without overwhelming users. MailerLite's strength lies in its straightforward approach, making it easy to set up email campaigns, automations and landing pages.

Highlights

  • User-friendly interface: Ideal for beginners and those who like it simple
  • Affordable pricing: Offers a generous free plan and the paid plans scale very reasonably
  • Advanced Segmentation: Enables targeted and personalized email campaigns

ConvertKit Overview

ConvertKit is a powerful email marketing software tailored for creators and bloggers. It emphasizes on providing automation features and integrations that cater specifically to content creators. It allows for highly personalized and effective email campaigns, making it perfect for users who require sophisticated automation and segmentation tools.

Highlights

  • Creator-focused features: Offers many prebuild automations and features for common creator use cases
  • Collect payments: Set up a donation link or products and sell them through ConvertKit
  • Strong segmentation capabilities: Personalize your campaigns for different audience segments

Buying Guide

When deciding between MailerLite and ConvertKit, it all depends on what you want to do with the software.

You can see MailerLite as the all-rounder solution that is inexpensive and can do everything that ConvertKit can do. The software is in no way inferior in terms of automation functions, segmentation, landing pages, etc. but may require a couple of additional steps to set up very specific things that ConvertKit does out of the box for creators.

As already teased, ConvertKit is primarily only something for you if you are a content creator or blogger with a personal brand. The main advantage is that you can set up digital products such as PDFs directly in ConvertKit and these are automatically sent to your customers without any further process needed to deliver it. The same is also possible with MailerLite's Stripe integration (ConvertKit also uses Stripe for it), but with ConvertKit the process can be handled completely within the platform.

Final Remarks

Choosing between MailerLite and ConvertKit boils down to your specific needs and preferences. Both providers have a similar range of features, while MailerLite is a little more wide-reaching, especially outside of the creator space.

If an easy collection of donations, selling digital products, and automation templates for creators are important to you, then ConvertKit is a great choice for you. However, if these things are not explicitly important to you or you don't mind having to take a few extra steps, then you can save a lot of money by choosing MailerLite.

In any case, we recommend that you test both tools free of charge so that you can get a feel for the platforms and make your final decision.

FAQ

Is MailerLite or ConvertKit better for beginners?

Are there any significant price differences between the two?

Which software has a wider range of features?