MailerLite vs. Brevo

Compare how MailerLite and Brevo differ from each other and learn which option is better for your email marketing needs.

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In the digital age, where email marketing and automation platforms play a pivotal role in business growth and customer engagement, choosing the right software is crucial. Two notable contenders in this arena are MailerLite and Brevo. Each platform brings its unique flair to the table, redefining how businesses approach email marketing. This quick comparison delves into the key differences between MailerLite and Brevo, guiding you towards making an informed decision in your email marketing journey.

MailerLite Overview

MailerLite, established as a user-friendly and affordable email marketing solution, has carved a niche in helping businesses of any size expand their reach through email marketing without the technical complexity. Renowned for its simplicity and intuitive design, MailerLite offers a suite of features that focus on basic to medium advanced email marketing needs. Their tools are designed to enhance the efficiency and effectiveness of email marketing campaigns, making MailerLite a go-to choice for businesses seeking a balance of functionality and ease of use.

Highlights

  • User-Friendly Interface: Known for its simplicity, making it ideal for beginners and non-technical users
  • Cost-Effective Plans: Offers a free plan and affordable pricing tiers, suitable for tight budgets
  • Comprehensive Features: From automation to analytics, it caters to a wide range of marketing needs

Brevo Overview

Brevo stands out as a dynamic and versatile email marketing platform, tailored for businesses seeking more advanced automation and integration capabilities. It distinguishes itself with an integrated CRM, a website live chat widget, and a transactional email option which are all free at the base level. Brevo is designed for those who need a more robust and customizable solution, appealing particularly to businesses that have more complex marketing automation and sales needs.

Highlights

  • Advanced Automation: Offers sophisticated automation capabilities and website tracking
  • Variety of Addons: Integrates effortlessly with its CRM, live chat & chatbot, as well as trancactional emailing feature
  • Volume-Based Pricing: Instead of paying for the number of contacts you pay for the amount of emails you can send

Buying Guide

When deciding between MailerLite and Brevo, it comes down to your requirements to say which software is better for you.

MailerLite is best suited for you if...

  • you are looking for the more affordable email marketing software
  • you send many emails per month or don't want to be limited by volume
  • you are looking for an easy-to-use email marketing solution

Brevo is best suited for you if...

  • you prefer to pay by sending volume rather than contacts and you send less than 8 emails per month and contact
  • you plan to build more advanced email marketing automations that require tracking your users' behavior on your website
  • you are considering sending SMS messages or incorporating them into your automations
  • you are also looking for a sales CRM or live chat & chatbot widget

If you say "Yes, that's me" to any of Brevo's points above, then it's definitely more suitable for you. However, if this is not the case, then MailerLite is the cheaper and slightly easier-to-use choice for you.

Final Remarks

In the MailerLite vs. Brevo debate, both platforms have their unique strengths and cater to different business needs. Your choice should align with your business, marketing complexity, and desired level of control over email marketing campaigns.

In scenarios where all-in-one software or advanced automations are crucial, Brevo might be the better choice. Conversely, for simplicity, ease of use, and affordability, MailerLite stands out.

Remember, the best tool is the one that fits seamlessly into your marketing strategy and helps you achieve your goals effectively and not the one that has all the features you'll never use.

FAQ

Is MailerLite suitable for large businesses?

Do Brevo and MailerLite integrate with all major ecommerce platforms?

Are there free trials available for both platforms?

How does customer support compare between MailerLite and Brevo?